next generation media quarterly april 2012
DESCRIPTION
TRANSCRIPT
![Page 1: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/1.jpg)
Property of Aegis Media. All rights reserved.
1
![Page 2: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/2.jpg)
Property of Aegis Media. All rights reserved.
2
…
Produced by
![Page 3: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/3.jpg)
Property of Aegis Media. All rights reserved.
3
The Next Generation is…
- Technology transforming
media
- Content accessible anywhere
- People in control
Produced by
![Page 4: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/4.jpg)
Next
Generation
People
Property of Aegis Media. All rights reserved.
![Page 5: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/5.jpg)
Next
Generation
People
Property of Aegis Media. All rights reserved.
92% of American parents are friends with their
kids on Facebook
5
Produced by
![Page 6: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/6.jpg)
Next
Generation
People
Property of Aegis Media. All rights reserved.
82% of Chinese mobile internet users are aged 18-
30
6
Produced by
![Page 7: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/7.jpg)
Next
Generation
People
Property of Aegis Media. All rights reserved.
People over 35 are more likely to own a digital
camera
7
Produced by
![Page 8: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/8.jpg)
Property of Aegis Media. All rights reserved.
![Page 9: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/9.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
850,000 Android devices are activated every
day
9
Produced by
![Page 10: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/10.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
Facebook had 58m mobile-only users in
December
10
Produced by
![Page 11: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/11.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
Half of the ads in the Super Bowl were
Shazam-able
11
Produced by
![Page 12: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/12.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
25% of Groupons bought in December were bought
on mobile
12
Produced by
![Page 13: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/13.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
86 billion text messages were sent in January
in China
13
Produced by
![Page 14: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/14.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
Apple’s app store generates over 5m a day in
revenue
14
Produced by
![Page 15: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/15.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
Google’s mobile search volumes more than
doubled year on year
15
Produced by
![Page 16: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/16.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
41% of ad related searches made during the Super
Bowl came from mobile devices
16
Produced by
![Page 17: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/17.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
![Page 18: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/18.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Chinese mobile game QQ Game Hall has 200m
registered players
18
Produced by
![Page 19: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/19.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Angry Birds Space was downloaded 10m times in
3 days
19
Produced by
![Page 20: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/20.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
You can now ‘’Like’ Kahlua when you watch The
Big Lebowski on Facebook
20
Produced by
![Page 21: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/21.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Mercedes let people control posters with their
car keys
21
Produced by
![Page 22: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/22.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
BMI’s Pinterest Lottery
22
Produced by
![Page 23: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/23.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Blue Ivy Carter’s Tumblr
23
Produced by
![Page 24: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/24.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Chicago Mixtape
24
Produced by
![Page 25: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/25.jpg)
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
![Page 26: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/26.jpg)
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
This is not the web…
26
Produced by
![Page 27: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/27.jpg)
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
The rise and fall of personal computing
27
Produced by
![Page 28: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/28.jpg)
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
Half of American homes own at least one Apple
product
28
Produced by
![Page 29: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/29.jpg)
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
How much companies depend on their largest
revenue stream
29
Produced by
![Page 30: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/30.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
![Page 31: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/31.jpg)
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
Instagram added 10m users in 10 days
31
Produced by
![Page 32: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/32.jpg)
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
Facebook refers nearly as much traffic to The
Guardian as Google does
32
Produced by
![Page 33: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/33.jpg)
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
Twitter records were broken at the Super
Bowl
33
Produced by
![Page 34: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/34.jpg)
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
David Beckham’s H&M ad generated 109,000
comments in social media within 45 minutes
34
Produced by
![Page 35: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/35.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
![Page 36: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/36.jpg)
Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
Amex’s Tweet Your Way To Savings generated sales
of $7.2m
36
Produced by
![Page 37: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/37.jpg)
Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
Domino’s Pizza generated £1m in revenue in
the UK from mobile in one week
37
Produced by
![Page 38: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/38.jpg)
Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
Ralph Lauren’s growth is attributed to digital
activity
38
Produced by
![Page 39: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/39.jpg)
Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
Unilever’s digital campaigns yield over $3 for
every $1 spent
39
Produced by
![Page 40: Next Generation Media Quarterly April 2012](https://reader031.vdocuments.mx/reader031/viewer/2022020306/54b72b904a7959772f8b45cf/html5/thumbnails/40.jpg)
Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
@
Produced by
Property of Aegis Media. All rights reserved.