next generation mdm

Next Generation Master Data

Management

Management

<Insert Picture Here>

Next Generation Master Data Management (MDM)

Tony Boyle

Director, M

DM

Oracle Asia Pacific Division

The following is intended to outline our general product

direction. It is intended for inform

ation purposes only, and

may not be incorporated into any contract. It is not a

commitment to deliver any m

aterial, code, or

functionality, and should not be relied upon in m

aking

purchasing decisions.

purchasing decisions.

The development, release, and timing of any features or

functionality described for Oracle’s products remains at

the sole discretion of Oracle.

Master Data

Master Datais the critical business

inform

ation supporting the transactional

and analytical operations of the

enterprise

Master Data Management –A Definition

Master Data Management (M

DM)

Master Data Management (M

DM)is a

combination ofapplications, technologies and processes that

consolidates, cleans, and augments this corporate master data,

and synchronizes it with all applications, business processes, and

Customer Data Integration (CDI)

Customer Data Integration (CDI)is a subset of MDM, specific to

automating the management and reconciliation of Customer

Data

Product Inform

ation Management (PIM)

Product Inform

ation Management (PIM)is a subset of MDM,

specific to automating the management and reconciliation of

Product Data

and synchronizes it with all applications, business processes, and

analytical tools.

Companies

Master Data Management Facts

Master data is always in constant state of flux

•240 businesses will change

addresses

•150 business telephone

numbers will change or be

disconnected

•5,769 individuals in the US

will change jobs

•2,748 individuals will

change address

•515 individuals will get

Individuals

In one hour…

In one hour…

•720 new Patents filed

•1,440 new products

introduced

•10x that in product changes

& product part changes

Products

In one day…

•112 directorship (CEO, CFO,

etc.) changes will occur

•20 corporations will fail

•12 new businesses will open

their doors

•4 companies will change their

name

Source: D&B, US Census Bureau, US Department of Health and Human Services, Administrative Office of the US

Courts, Bureau of Labor Statistics, Gartner, A.T Kearney, GMA Invoice Accuracy Study


married


divorced

•186 individuals will declare

a personal bankruptcy

Master data changes at rate of 2% per month.

& product part changes

•$109.5 million or 3.5% of

total sales lost due to item

inform

ation inefficiencies

Ever proliferating islands of inform

ation

…in disparate applications covering m

ultiple

channels, divisions & functions

…duplicated, incomplete, inaccurate,

�Key enterprise processes based on

unclean / incomplete data

What problem does MDM solve?

Web

site

Call

Center

SFA

Partner

Fusion

App

Fragmented Data in a typical enterprise topology

unclean / incomplete data

Marketing, sales, service & customer retention

processes, regulatory compliance, new product

introduction,…

�Unclean data m

akesAnalytics invalid

�Error prone integration

�Slow enterprise agility and innovation

Fusion

App

Call

SCM

ERP2

Legacy

ERP 1

�Consolidate

shared inform

ation

into one place

�Cleanse data centrally

�Sharedata as a single point of

truth

as a service

MDM: The source of clean datafor the enterprise

Nurture one of your most valuable asset

ETL

Web

site

Call

Center

SFA

Partner

Fusion

App

Call Center

ID

Name

Phone

Contact

BO004

Tony Boyle

0294911877

Anthony.boyle@

oracle.com

�Consistencysiloed environments

(Integrated Best of Breed)

�Lowerdata management costs

�Better reporting

�Enterprise foundationfor agility

& innovation

ETL

Middleware

BI/

DW

Fusion

App

Call

SCM

ERP2

Legacy

ERP 1

MDM ID

Name

Call

Centre

ERP1

Email

Office

Mobile

123456

Anthony

Boyle

BO004

490111

Anthony.boyle@

oracle.com

0294911877

041428

8669

ERP1 ID

Name

Mobile

490111

Anthony

Boyle

0414288669

Ever proliferating island of inform

ation

…in disparate applications covering

multiple channels, divisions & functions

…duplicated, incomplete, inaccurate,

expensive to integrate & maintain

How does an MDM system work?

MDM in a “Typical” Enterprise Topology

Planner

Origi-

nation

Web

site

SFA

Call

Center

�Im

pact operations efficiency

�Prevent effective marketing, sales &

customer retention activities

�Hide risk & fraudand m

akes

regulatory complianceharder

Loan

Invest-

ment

Deposit

CIF

Risk

Datawarehouse / BI projects provide

enterprise with an analytical single

view of customers, products, …

along with transaction data

BI provides an analytical single view of master objects but falls short of solving

the problem operationally

Planner

Origi-

nation

Web

site

SFA

Call

Center

ETL

�Yet, this does not solve the

problem in operational

applications

�Links are expensive to build and

maintain

�Data quality, consolidation of

data, cross referencing has to be

dealt with at each project

BI/DW

BI/DW

Loan

Invest-

ment

Deposit

CIF

Risk

ETL

MDM provides the ability to…

�Consolidate

master & shared

inform

ation into one place

�Cleanse and Enrichdata centrally

�Distributedata as a single point of

truth

as a service to consuming

applications, enterprise business

processes and decision support

systems

MDM Definition & Value Proposition

ETL

Real-tim

e / near real-tim

e M

aster Data

Planner

Origi-

nation

Web

site

SFA

Call

Center

systems

�Consistency in a siloed

environment

�IT agility

�BI Accelerator

�CRM Accelerator

BI/DW

BI/DW

Middleware

ETL

MDM

MDM

Real-tim

e / near real-tim

e M

aster Data

Loan

Invest-

ment

Deposit

CIF

Risk

ETL

Real-tim

e / near real-tim

e M

aster Data

How does it work?

Planner

Origi-

nation

Web

site

SFA

Call

Center

Event in operational apps

(e.g. new/changed address)

Event occurs in a source system…

�Data is sent to Hub

�Validated

�Matched with existing data

�Merged

�Cross-referenced

BI/DW

BI/DW

Middleware

ETL

MDM

MDM

Real-tim

e / near real-tim

e M

aster Data

Loan

Invest-

ment

Deposit

CIF

Risk

�Cross-referenced

ETL

Real-tim

e / near real-tim

e M

aster Data

Inform

ation Flow –Push Mode

Planner

Origi-

nation

Web

site

SFA

Call

Center

Changes to the Hub are

�Pushedto subscribing systems

�Made available to the D/W

and

BI applications

Distribution of clean, consolidated, complete master object to

all subscribing applications

BI/DW

BI/DW

Middleware

ETL

MDM

MDM

Real-tim

e / near real-tim

e M

aster Data

Loan

Invest-

ment

Deposit

CIF

Risk

The Result:

�MDM system m

aintains the

view of data from m

ultiple

systems

�D/W

gets quality data for

analysis

�Operational systems can share

the quality data

MDM in a SOA Environment

•SOA is designed to add business process

flexibility to existing IT infrastructures

•But underlying data quality problems prevent

newly orchestrated business processes from

achieving their goal

•MDM is designed to consolidate and

BI/DW

BI/DW

Middleware

ETL

Real-tim

e / near real-tim

e M

aster Data

MDM

MDM

Planner

Origi-

nation

Web

site

SFA

Call

Center

•MDM is designed to consolidate and

cleanse critical data elements

•And serve that data up to requesting

applications

•Oracle MDM applications are W

eb Service

enabled

BI/DW

BI/DW

Middleware

ETL

MDM

MDM

Real-tim

e / near real-tim

e M

aster Data

Loan

Invest-

ment

Deposit

CIF

Risk


Oracle Master Data Management

Next G

enera

tion M

DM

The MDM Institute’s Perspective

Evolving Requirements for

4thGeneration MDM Solutions

�M

ult

i-en

tity

MD

M

�Pro

cess

/policy h

ub

arc

hit

ectu

re

�U

nst

ructu

red info

rmation

support

MASTER

DATA

SEARCH

MASTER

DATA

MODELING

MASTER

DATA

APPLICATIONS

MDM

© 2

008 T

he M

DM

In

stit

ute

The-M

DM

-Inst

itu

te.c

om

support

�In

tegra

ted d

ata

govern

an

ce

�E

nte

rpri

se s

earc

h

MDM

MASTER

DATA

PREPAR-

ATION

MASTER

DATA

GOVERNANCE

MASTER

DATA

MOVEMENT

G5000 enterprises’business strategies

mandate long term, strategic “multi-entity MDM”–in turn

enabled by policy-driven data governance

* Source: The MDM Institute http://www.tcdii.com/

The MDM Institute’s Perspective

Business Value of Multi-Entity MDM

�W

ith

a 4

thgen

era

tion

MD

M p

latf

orm

, an

en

terp

rise w

ill

be b

ett

er

able

to

�Identify & provide differentiated service to its most

valuable customers

via

th

eir

rela

tion

sh

ips (

househ

old

s,

hie

rarc

hie

s);

als

o c

ross-s

ell &

upsell a

dditio

nal pro

ducts

to

these c

usto

mers

© 2

008 T

he M

DM

Inst

itute

Th

e-M

DM

-In

stitu

te.c

om

these c

usto

mers

�Introduce new products & product bundles more

quickly across more channels

to r

edu

ce t

he c

ost

of

New

Pro

du

ct

Intr

odu

cti

on

(N

PI)

�Provide improved enterprise-wide transparency

acro

ss

custo

mers

, dis

trib

uto

rs,

suppliers

, an

d p

rodu

cts

to b

ett

er

su

pport

regula

tory

com

plian

ce p

rocesses

Enterprises must plan now to realize economic value &

competitive differentiation via multi-entity MDM during next

2-5 years


2000

2000 2002

2002

2000

2000 ––2002

2002

Oracle Master Data Management Evolution

�Customer Hub

Form

ally Introduced

(CDH)

�Product Hub

Form

ally Introduced

(PIM)

�Extensibility &

Globalization

�BI Publisher

embedded

�DQ Enhancements

�SOA-Ready MDM

�Business Object

based Integration

Services

�PeopleSoft/CDH

integration

2003

2003

2004

2004

2005

2005

2007

2007

�Data Librarian

Introduced

�Advanced Product

Catalog Introduced

�First-Gen XML Web

Services

�TCA Debuts

�GUI Introduced

�60+ Public APIs

�D&B Integration

�Survivorship

Rules

�SOA Mature MDM

�PIM for Retail

�Site hub Introduced

�MDM 12.1.1

�Customer Hub

�Product Hub

�Product Hub for

Telco

�MDM 12.1.2

�Customer Hub

�Product Hub

�Site Hub

�Supplier Hub

introduced

�Product Data Quality

2008 1

2008 1

half

half

2008 1

2008 1

ststhalf

half

2008 2

2008 2

half

half

2008 2

2008 2

ndndhalf

half

2009 1

2009 1

half

half

2009 1

2009 1

ststhalf

half

2009 2

2009 2

half

half

2009 2

2009 2

ndndhalf

half

2010

2010

Oracle Enterprise Master Data Management

The most complete MDM offering in the market today

Data Governance

Analytical

MDM

Analytical

MDM

Operational MDM Apps


Financial Financial

Product Product

Analytical Analytical

Site Site

Operational

Systems

EBS

EBS

Siebel

Siebel

SAP

SAP

Analytical

Systems

DW

DW

Dashboards

Dashboards

Customer Customer

Supplier Supplier

Oracle

Product

Hub

Oracle

Product

Hub

Financial Financial Hyperion Data

Relationship

Management

Hyperion Data

Relationship

Management

Product Product


Oracle Fusion Middleware

Application Integration Architecture

Oracle

Site

Hub

Oracle

Site

HubSite Site

SAP

SAP

Custom Apps

Custom Apps

External

Apps

External

Apps

PeopleSoft

PeopleSoft

JDE

JDE

Budgeting

Budgeting

BI &Datamarts

BI &Datamarts

Planning

Planning

Financial

Consolidation

Financial

Consolidation

Oracle

Supplier

Hub

Oracle

Supplier

Hub

Oracle

Customer

Hub

Oracle

Customer

HubCustomer Customer

Supplier Supplier

Oracle Customer Hub

Consolidate, Cleanse and Enrich Customer Data from multiple sources

Data Quality Man

agem

ent tools

De-Dup

Enrichment

Spoke

Spoke

Create a single source of Customer Data and share this data with

requesting applications across the enterprise

Customer Master

Spoke

Spoke

Oracle Product Hub

Single view of Product or Service

•Capture operational info

and specifications

•Manage product

configurations

•Define policies for product

change and approval

•Manage an item’s

relationship with trading

partners and locations

Item

Attributes

Catalogs

Structured Data

Configurations

Relationships

Policies

•Attach documents

to an item, BOM,

or change order

•Check-in / out documents

with version history

•Search documents based

on content or its attributes

partners and locations

Unstructured Data

Spreadsheets

PDF documents

(data sheets)

Word documents

Images,

CAD drawings

Trusted

Product

Data

Trusted

Product

Data

�Consolidate

Site

inform

ation

into one place

�Cleanse and

Enrich Site

data centrally

�Share Site

data as a

Oracle Site Hub

Single view of Site or Location

�Share Site

data as a

single point

of truth as a

service

�Full Site

Lifecycle

Management

�Site mapping

and view

using Google

Maps®

Oracle Supplier Lifecycle Management & Hub

Single view of Supplier

Pro

file

an

d B

an

kin

g

De

tail

s

eR

Fx

&

Au

ctio

ns

Ord

er

Co

lla

bo

rati

on

Co

ntr

act

Ne

go

tia

tio

n &

Bin

din

g

Su

pp

lie

r

Se

arc

hSu

pp

lie

r

Qu

ali

fica

tio

n

Trusted

Supplier

Trusted

Supplier

Mfg

Pla

nn

ing

•F

ore

cast

s

•C

ap

aci

ty

•W

ate

rfa

ll A

na

lysi

s

VM

I &

Co

nsi

gn

ed

Inv

en

tory

Ca

talo

g

Au

tho

rin

g

Sh

ipp

ing

& W

ork

Co

nfi

rma

tio

ns

Su

pp

lie

r

Ina

ctiv

ati

on

Su

pp

lie

r

Pe

rfo

rma

nce

Mg

mt

Inv

oic

ing

, In

qu

iry

&

Dis

pu

te R

eso

luti

on

Supplier

Data

Supplier

Data



Data Governance

Analytical

MDM

Analytical

MDM



Financial Financial

Product Product


Site Site

Operational

Systems

EBS

EBS

Siebel

Siebel

SAP

SAP

Analytical

Systems

DW

DW

Dashboards

Dashboards

Customer Customer

Supplier Supplier

Hyperion Data Relationship

Management (DRM)

•Distinctive functionality to master

Operational financial entities

including: Chart of Accounts, Cost

Centers, Legal Entity, KPI’s and other

financial elements

•Analytical MDM

for the m

anagement of

All you ever wanted to

know about DRM

Tuesday, 12:00-12:45, Room 112

BI&EPM (Hyperian) Stream

Fitter, Faster, Smarter. Embracing

change to reduce cost and delay

whilst improving quality.

Simon Kilshaw (Oracle)

Oracle

Product

Hub

Oracle

Product

Hub


Relationship

Management

Hyperion Data

Relationship

Management

Product Product




Oracle

Site

Hub

Oracle

Site

HubSite Site

SAP

SAP

Custom Apps

Custom Apps

External

Apps

External

Apps

PeopleSoft

PeopleSoft

JDE

JDE

Budgeting

Budgeting

BI &Datamarts

BI &Datamarts

Planning

Planning

Financial

Consolidation

Financial

Consolidation

Oracle

Supplier

Hub

Oracle

Supplier

Hub

Oracle

Customer

Hub

Oracle

Customer


Supplier Supplier

•Analytical MDM

for the m

anagement of

complex reporting & analytic structures:

attributes, hierarchies, and dimensions

Oracle MDM Hubs

Key Components of the architecture

Trusted

Data

Model

Trusted

Data

Model

Oracle eBS

Oracle eBS

Siebel CRM

Siebel CRM

SAP

SAP

Home Grown

Home Grown

Oracle

Oracle

Siebel

Siebel

External

External

Legacy

Legacy

Legacy

Legacy

•Consolidate shared inform

ation into a trusted, global,

"single source of truth” master repository

•Maintain a high quality profile using state of the art data

quality and governance tools

•Supports open integration to operational and analytical

systems

Oracle MDM Hub Delivers

-Global master for inform

ation

-Consistent representation of shared data across the

Enterprise

-Clean, accurate, de-duplicated, and enriched data

-360ºview of Master Entity

Analytics

Analytics



Data Governance Manager

Analytical

MDM

Analytical

MDM

Standalone Operational MDM Apps

Standalone Operational MDM Apps

Financial Financial


Site Site

Operational

Systems

EBS

EBS

Siebel

Siebel

SAP

SAP

Analytical

Systems

DW

DW

Dashboards

Dashboards

Customer Customer

Supplier Supplier

Product Product

Oracle

Product

Hub

Oracle

Product

Hub


Relationship

Management

Hyperion Data

Relationship

ManagementAnalytical Analytical



Oracle

Site

Hub

Oracle

Site

HubSite Site

SAP

SAP

Custom Apps

Custom Apps

External

Apps

External

Apps

PeopleSoft

PeopleSoft

JDE

JDE

Budgeting

Budgeting

BI &Datamarts

BI &Datamarts

Planning

Planning

Financial

Consolidation

Financial

Consolidation

Oracle

Supplier

Hub

Oracle

Supplier

Hub

Oracle

Customer

Hub

Oracle

Customer


Supplier Supplier

Product Product


The most complete Multi-Domain MDM offering in the market today

Data Governance Manager

Analytical

MDM

Analytical

MDM

Multi-Domain Operational MDM Apps

Multi-Domain Operational MDM Apps

Financial Financial


Site Site

Operational

Systems

EBS

EBS

Siebel

Siebel

SAP

SAP

Analytical

Systems

DW

DW

Dashboards

Dashboards

Customer Customer

Supplier Supplier

Product Product


Relationship

Management

Hyperion Data

Relationship

ManagementAnalytical Analytical



Oracle Global Single Schema

Oracle Global Single Schema

Site Site

SAP

SAP

Custom Apps

Custom Apps

External

Apps

External

Apps

PeopleSoft

PeopleSoft

JDE

JDE

Budgeting

Budgeting

BI &Datamarts

BI &Datamarts

Planning

Planning

Financial

Consolidation

Financial

Consolidation

Customer Customer

Supplier Supplier

Product Product

Multi-Domain MDM: Parties

Usually the first domain to be mastered

Parties

Parties

•Customers

•Suppliers

•Vendors

•Partners

•Distributors

•Employees

•…

Parties Relationships

Parties Hierarchies Parties Hierarchies

Multi-Domain MDM: Parties & Items

Intersection of Parties and Items

Parties

Parties

Items

Items

Installed Base Installed Base Asset BaseAsset Base

Suppliers ItemsSuppliers Items

•Customers

•Suppliers

•Vendors

•Partners

•Distributors

•Employees

•…

•Products

•Services

•Goods

•Items


Items Relationships

Parties Hierarchies

Items Hierarchies

•Items

•Equipments

•Spare Parts

•…

Parties Hierarchies

Items Hierarchies

Multi-Domain MDM: Parties, Items & Locations

Intersection of Parties with Items and Locations

Parties

Parties

Items

Items

Installed Base Installed Base Asset BaseAsset Base

Suppliers ItemsSuppliers Items

•Customers

•Suppliers

•Vendors

•Partners

•Distributors

•Employees

•…

•Products

•Services

•Goods

•Items


Items Relationships

Parties Hierarchies

Items Hierarchies

Sites

Sites

•Items

•Equipments

•Spare Parts

•…

•Offices

•Plants & Assets

•Prospect Sites

•Locations

•Areas

•Buildings

•Logistic Sites

•Properties

•…

Parties Hierarchies

Items Hierarchies

Oracle Unique Multi-Entity MDM Solution

Highly Specialized Set of co-operating Best-of-Breed MDM modules

•Product Suppliers

•Product Locations

•Supplier Sites

•Supplier Catalogs

•Supplier Products

•Supplier Product Location

•Supplier/Customer Duality

•Suppliers’ Sites

•Suppliers’ Sites Products

•Suppliers’ Sites Facilities

•Customers’ Sites

•Site Products

•Site Facilities

•Site Assets

•Customer Sites

•Customer Installed Base

•Customer/Supplier Duality

Oracle Multi-Domain MDM Hub

Key Components of the architecture

Trusted

Data

Model

Trusted

Data

Model

Oracle eBS

Oracle eBS

Siebel CRM

Siebel CRM

SAP

SAP

Home Grown

Home Grown

Oracle

Oracle

Siebel

Siebel

External

External

Legacy

Legacy

Legacy

Legacy

•Consolidate shared inform

ation into a trusted, global,

"single source of truth” master repository

•Maintain a high quality profile using state of the art data

quality and governance tools

•Supports open integration to operational and analytical

systems

Oracle MDM Hub Delivers

-Global master for inform

ation

-Consistent representation of shared data across the

Enterprise

-Clean, accurate, de-duplicated, and enriched data

-360ºview of Master Entity

Analytics

Analytics



Imple

menta

tio

n a

nd D

eplo

ym

ent

Consid

era

tions

Deployment Options for eBS users

Standalone or as part of an eBS implementation

eStore

eStore

CRM

CRM

Legacy

Legacy

ERP

ERP

MDM

MDM

Oracle

Oracle

EE--Business

Business

Suite

Suite

eStore

eStore

CRM

CRM

Legacy

Legacy

ERP

ERP

Oracle

Oracle

EE--Business Suite

Business Suite

with embedded

with embedded

MDM

MDM

eStore

eStore

4

Operate &

Optimize

Define, Build,

Understand &

•Deploy in phases

•Keep it simple at first –manage the

change

•Apply lessons learned

•Maximize value

•Reinvest in new opportunities

•Continuous improvement

•Understand current state of business

•Know pain points

•Determ

ine future state of business

•Develop MDM strategy

•Align project goals w/ companywide

objectives

ValueStart Fast & Gain Early Benefits

Implement MDM over time

2

•Start fast

•Gain benefits early

•Improve organizational proficiencies

•Prove the solution works

•Obtain valuable lessons learned

Build

Foundation

3

Define, Build,

Confirm

1

Understand &

Envision

Time

•Apply lessons learned

•Confirm

and validate processes,

flows, rules, practices, etc.

•Confirm

and validate production

environment and operations

Value

Leadership

Policy Definition

Compliance

Monitoring and

Enforcement

Data Management Governance

•Central executive leadership

•Enterprise steering committee to

arbitrate issues and enforce the

rules

•Coordination and compliance

•Define & communicate data quality

expectations

•Establish policies, procedures,

success metrics and processes to

Form

alize a Governance Framework

The key to a successful MDM implementation

Planning and

Coordination

Execution and

Decision-Making

Master Data

success metrics and processes to

maintain quality data

•Identify all business and

application stakeholders across

the enterprise –

data owners

•Conduct audit and control

•Communication and change

management



Who e

lse h

as d

one t

his

Customer Snapshot

Multiple sources of customer and product inform

ation in Billing and

CRM systems.

Sales and Marketing campaigns were suffering due to limited customer

and product data model.

Time to Market for product introduction was too long.

Why:

Why:

Customers

Products

Suppliers

Customers, suppliers and products are all centrally managed and made

available to all users and partners.

Better Sales and Marketing results through access to real-time, complete

and trusted data.

Lead time for new Product Introduction has been reduced.

What:

What:

Results:

Results:

Customer Snapshot

Wanted a consistent, single source of product data to eliminate

duplicate effort and redundant entries for the same part.

Increase Customer Revenue

Manage Acquisitions

Why:

Why:

Customers

Products

Consolidated product definition to a single system for engineering, sales,

and manufacturing without disrupting existing business processes.

Optimized Global Order management process.

Dramatically reduced product numbers and therefore inventory stocks.

Hub Architecture helps integrate new company acquisitions data and

processes.

What:

What:

Results:

Results:

Customer Snapshot

Lack of organized customer and vendor inform

ation management.

Duplication and redundancy in the master data.

Customers

Why:

Why:

What:

What:

Products

Suppliers

Employees

Provide single source of inform

ation across the enterprise with 21 master

data subjects.

Improved data management processes improved data integrity.

Improved Data Cleanliness.

What:

What:

Results:

Results:

Customer Snapshot

Business Execution gap due to disparate very complex systems

strongly tied together.

Wanted to reduce IT costs by more then 25%

Map around 6 million sites, linking customers to them

Customers

Why:

Why:

What:

What:

Customers

Sites/Locations

Financials

Reduce IT Costs

Increase efficiency and overall agility

Control and Improve Data Quality in a complex IT Environment

Reduce Postal Delivery Time/Costs

What:

What:

Expecting:

Expecting:

Life Scien

ces

and Hea

lthca

rePublic

Sec

tor

Oracle Master Data Management Customers

Over 1000 Customers Across Industries & Around the World

Communications,

Med

ia & Utilities

Finan

cial Service

sHigh Tec

hnology

Man

ufacturing &

Distribution

Retail &

CPG

Belgium

Post

The MDM Institute’s Bottom Line

Bottom Line

�Promote MDM as essential business strategy

wit

h

IT d

elivera

ble

s t

o levera

ge h

igh-v

alu

e info

use

d

repeate

dly

acro

ss m

an

y b

usin

ess

pro

cesses

�Position MDM as enabler of key business activities

such

as im

pro

vin

g c

usto

mer

com

munic

ati

on

& r

eport

ing –

rath

er

than

an im

port

ant

infr

astr

uctu

re u

pgra

de

�Begin MDM projects focused

on

eit

her

custo

mer-

© 2

008 T

he M

DM

In

stit

ute

The-M

DM

-Inst

itu

te.c

om

�Begin MDM projects focused

on

eit

her

custo

mer-

centr

icit

y o

r pro

du

ct/

serv

ice o

ptim

izati

on

�Plan for multi-entity MDM

juggern

aut

evolv

ing f

rom

“e

arl

y a

dopte

r” &

in

to “

com

petiti

ve b

usi

ness

str

ate

gy”

�Insist on Enterprise MDM software capable of

evolving to multiple usage styles & data domains

Plan now to realize economic value & competitive

differentiation via multi-entity MDM during next 2-5 years


Oracle Enterprise MDM Suite

Next Generation MDM

•Oracle Enterprise MDM Suite is an Application -not justa Toolkit

•C

om

es w

ith

exte

nsiv

e, in

teg

rate

d D

ata

Mo

de

l

•L

ow

er

Ris

k d

uri

ng

im

ple

me

nta

tio

n

•Single instance MDM Platform

based on an open Technology Stack

•C

on

sis

ten

t in

fra

str

uctu

re, se

t o

f se

rvic

es, se

cu

rity

an

d G

UI

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sis

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fra

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t o

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cu

rity

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d G

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•F

ast le

arn

ing

cu

rve

an

d im

ple

me

nta

tio

n

•L

ow

er

TC

O

•Native Multi-Entity MDM

•B

est o

f b

ree

d s

pe

cia

lize

d P

rod

uct H

ub

, C

usto

me

r H

ub

, S

ite

Hu

b,

Su

pp

lier

Hu

b…

•…

on

to

p o

f a

n in

teg

rate

d c

om

pre

he

nsiv

e d

ata

mo

de

l


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