next generation internet: fit for business, government and society

© 2007 IBM Corporation

Emerging Business

IBM Property

Sandra KearneyGlobal Director 3D Internet and v-businessJuly - 2007

Next Generation Internet: Fit for Business, Government and Society

3-D Internet – Applying Virtual Worlds to Business

IBM Property © 2007 IBM Corporation2

Agenda

Perspective

Virtual Worlds Potential

Applications for Businessand GovernmentOpportunities to Collaborate



Struggling to Survive Information Overload

e-mail

IM

Web

newspapers

audio/video

business data

market reports



Visualizations: A Cure for Information Overload?



Visualizations: A Cure for Information Overload? Social Interactions More Like Real Life



Towards 3-D Internet

Individual

Connected

Inside

Leve

l of I

nter

actio

n

Time



Why now?It’s a flat world with urgent, real time implicationsBusiness, Societies and Governments can closely operate within and between human groups – the world is rapidly becoming globally integrated with little law, policy or treaties to govern or guideBusiness, Societies and Governments are more easily disrupted by small, adaptable and flexible groups and activities (Increased systems sensitivity)Stability is more difficult to create and maintain in light of sensitive and easily disrupted systemsVirtual Worlds have moved 3D Internet to the forefront they are enabling the Flat World to stay connected and bring the potential of

stabilizing these sensitive systemsThese virtual world environments have now taken on the characteristics of “RICH” – Realtime, Interactive, Collabortive, Homogeneous and Hybrid systemsReal operations are being conducted today via 3D Internet platformsSimulations and modeling can now be more robust than ever Allowing solutions on the fly and narrowing the lines between decisions and

action or execution



3D Internet: Emerging Applications



Internet and 3D Internet: the common phenomenon

Similarities 2D to 3DRequires traffic for effective

businessRequires simple end user useCommon platform sitting on

HTML, WWW protocolsIncorporates Media of all typesIntergenerational useSingle threaded collaboration

Critical and Differentiating Components for 3D Internet

• Emotive Network• User Created Content• Single Interface For All Participants• Uses additional Protocols• Platform must be more robust• Lag time is less than desirable• Incorporates the use of Web 1.0 and Web 2.0• Quicker acceptance of tools• Levels playing field of culture• True Social Aspect• Robust Multi Threaded Collaboration



Evolving to a 3-D Internet

Immersive, social attributes reflect real life experience

Move towards open standards will reduce interoperability challenges

Faster computers, improved graphics, more bandwidth continuing to improve user experience

Beyond Second Life, moving toward a 3-D Internet,integrated with current 2-D Net

Significant potential for all industries



Transforming Experiences to increase capability

Improving Business and Government Process to reduce cost

Customizing Commerce and Transactions to increase profitability

Connecting Real World and Virtual World experiences to reduce complexity

Leveraging Modeling and Simulations to unleash understanding and new insights

…this is just the beginning……….

next generation internet: fit for business, government and society

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