nexmo chat app map
TRANSCRIPT
Chat Apps enable brands to connect better with their consumers.
ü Synchronous, intimate conversations
ü Instant gratification for customers
ü Truly personalized communication
ü Richer brand experience
ü Lifecycle engagement with their customers
1
Consumers today are more mobile than ever…
2
0
500
1000
1500
2009 2014
# Smartphone Users Worldwide (M)
0
1
2
3
2009 2014
Daily 9me spent on Mobile media (hours)
0
5
10
15
20
25
30
35
40
45
1 2
P2P SMS vs. OTT Messaging (Trillion Messages)*
2011 2018
SMS
OTT Messages
Source: eMarketer 2015; * A2P messages will grow from $53.07 billion in 2013 to $70.32 billion by 2020, according to Transparency Research
… and these consumers are hanging out on Chat Apps.
Source: We Are Social 2015, Marketing Land 2015
3
0
200
400
600
800
1000
1200
1400
Facebook QQ Mobile Qzone Whatsapp Facebook Messenger
WeChat Google+ Skype Instagram TwiHer Viber Baidu Tieba Line Sina Weibo Vkontakte Snapchat
Top Global Social Platforms by Monthly Active Users (Millions, Jan 2015)
Social Chat Apps
The Chat App space is complicated and complex.
4
United States
Mexico
Latin America South Africa
Russia
China
Malaysia
Japan
Indonesia
Korea
Philippines
Thailand
South Asia
SE Asia
Europe
Middle East
Canada
5
WeChat: A free messaging & calling app that allows you to easily connect with family & friends across countries.
Owned By: Tencent
Regions Most Popular: China India Malaysia South Africa
Year Created: January 2011
Audience Size: 468 Million
Demographics: Top geographies: • 68% users in China • 21% in India • 2% in USA Age: • 33% 16-24 y/o • 40% 25-34 y/o • 19% 35-44 y/o
Primary Source of Revenue: • Stickers • Games • Commerce • Branded accounts
Messaging Features: • IM • VoIP • Video
Brand Presence Opportunity: • 2 types of Approved
accounts (subscription and service) • In chat ads (
must have over 100k followers on WeChat to start advertising)
Biggest Differentiator: Almost exclusive access to the large Chinese demographic
6
Line: Exchange free instant messages with friends whenever and wherever with one-on-one and group chats.
Owned By: Naver (Korean search engine)
Regions Most Popular: Japan Indonesia Mexico South Korea Thailand USA
Year Created: March 2011
Audience Size: 170 Million
Demographics: • 54M users in Japan • 33M in Thailand • 30M in Indonesia • 25M in USA • 15M in Mexico • 14M in South Korea
Primary Source of Revenue: • Stickers • Games • Commerce • Branded accounts
Brand Presence Opportunity: • 2 types of Approved accounts
(subscription and service) • Branded stickers (
minimum cost: $250k per month)
Biggest Differentiator: Stickers & exclusive access to Japan’s social demographic
Messaging Features: • IM • VoIP • Video
7
KakaoTalk: Multi-platform texting app that allows iPhone, Android, and BlackBerry users to send and receive messages for free.
Owned By: Independent
Regions Most Popular: Korea Philippines
Year Created: March 2010
Audience Size: 35 Million
Demographics: • 93% of Korean smart
phones have KakoaTalk installed
Primary Source of Revenue: Games
Brand Presence Opportunity: Kakao Yellow ID service – branded account for SMBs
Biggest Differentiator: Exclusive access to the Korean market
Messaging Features: • IM • VoIP • Video
Snapchat: Snap a photo or a video, add a caption, and send it to a friend. They’ll view it, laugh, and then the Snap disappears from the screen – unless they take a screenshot, which also notifies the sender!
8
Owned By: Independent
Regions Most Popular: USA
Year Created: September 2011
Audience Size: 140 Million
Demographics: Age: • 50% 18-24 y/o • 20% 25-34 y/o • 9% 35+ y/o
Primary Source of Revenue: • Ads • Money Transfers
Brand Presence Opportunity: Discovery feeds
Biggest Differentiator: Access to the US teen market hooked onto Snapchat’s ephemeral messaging
Messaging Features: • Images • Video
9
WhatsApp: A cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS.
Owned By: Facebook
Regions Most Popular: USA India South Asia EMEA Latin America
Year Created: February 2009
Audience Size: 800 Million
Demographics: Age: • 45% 18-25 y/o • 40.8% 26-35 y/o Top Geographies: • 140m users in India • 48m users in Brazil • 33m users in Mexico • 30m users in Indonesia • 21m users in Germany • 20m users in Spain • 18m users in Turkey • 16m users in S. Africa • 12m users in USA • 12m users in Malaysia • 7.3m users in Russia • 6.9m users in Saudi
Arabia • 4.5 m users in UK
Primary Source of Revenue: Subscription fees
Brand Presence Opportunity: None
Biggest Differentiator: • The most frequently P2P
communication app • No immediate plans to monetize
Messaging Features: • IM • VoIP
10
Facebook Messenger: Instantly reach the people in your life for free. Messenger is just like texting, but you don't have to pay for every message (it works with your data plan).
Owned By: Facebook
Regions Most Popular: North America South Asia EMEA Latin America
Year Created: August 2011
Audience Size: 500 Million
Demographics: 20% of adult Internet users Top Geographies: • 113m users in India • 64m users in USA • 45m users in Brazil • 29m users in Mexico • 20m users in
Philippines • 17m users in Vietnam • 14m users in UK • 12m users in Germany • 8.5m users in S. Korea • 6.7m users in Canada • 4.6m users in France • 1.3m users in
Singapore
Primary Source of Revenue: None – recently announced company accounts could change this
Brand Presence Opportunity: Company accounts
Biggest Differentiator: Parent company is extremely savvy at courting brands and audiences
Messaging Features: • IM • VoIP • Video
11
Viber: An app that’s lets you use your phone to make free calls and send free text and photo messages to other Viber users, on any device, network and country.
Owned By: Rakuten (Japanese Internet conglomerate)
Regions Most Popular: EMEA India Latin America
Year Created: December 2010
Audience Size: 209 Million
Demographics: • 25% APAC • 19% Eastern Europe • 16% Western Europe • 15% Middle East • 10% Central & South America
Primary Source of Revenue: • Experimenting with
Games & Stickers
Brand Presence Opportunity: None
Biggest Differentiator: • Early leader in VoIP • Positioning itself as SMS/MMS
Phone replacement
Messaging Features: • IM • VoIP
12
Skype: Say “hello” to friends and family with an instant message, voice or video call on Skype for free.
Owned By: Microsoft
Regions Most Popular: USA Europe
Year Created: August 2003
Audience Size: 334 Million
Demographics: • 22% of US millennials • 17% of adults
Primary Source of Revenue: • Enterprise accounts • Ads
Brand Presence Opportunity: Banner ads
Biggest Differentiator: Distribution of use spread across affluent millennials and power enterprise users is a unique mix
Messaging Features: • IM • Voice • Video • Screen sharing
13
Tango: Free calls to mobile and landline numbers around the world.
Owned By: Alibaba
Regions Most Popular: China
Year Created: 2009
Audience Size: 250 Million
Demographics: • 3% of adults worldwide • 40% of user base in US
Primary Source of Revenue: • Ads • Games
Brand Presence Opportunity: Profile and chat ads
Biggest Differentiator: Ads are some of the most animated and could be a more inexpensive option as Tango looks to compete with WeChat
Messaging Features: • IM • Voice • Video
14
Yik Yak: An anonymous social media app that allows people to create and view posts within a 1.5 mile (2.4 kilometer) radius.
Owned By: Independent
Regions Most Popular: USA
Year Created: November 2013
Audience Size: Unknown
Demographics: 1500+ college and high school campuses
Primary Source of Revenue: • Ads • Money transfers
Brand Presence Opportunity: None
Biggest Differentiator: Has robust college audience but mandatory anonymous posts makes continued targeting difficult
Messaging Features: Location-based message posts (anonymous
15
Telegram: A messaging app with a focus on speed and security.
Owned By: Independent
Regions Most Popular: Southeast Asia Middle East Russia
Year Created: August 2013
Audience Size: Unknown
Demographics: Unknown
Primary Source of Revenue: Donations
Brand Presence Opportunity: None
Biggest Differentiator: The most secretive chat app, Telegram bills itself as most secure platform offering robust message and data encryption
Messaging Features: • IM • File storage • Geolocation
16
Kik: An instant messaging application for mobile devices from Kik Interactive.
Owned By: Independent
Regions Most Popular: USA Saudi Arabia Canada
Year Created: October 2010
Audience Size: 100 million
Demographics: 50% users in USA
Primary Source of Revenue: Ads
Brand Presence Opportunity: Ads
Biggest Differentiator: Built on HTML5 so web ads are easiest to port onto Kik’s platform
Messaging Features: • IM • Web browsing