newsradio at-a-glance - cbs local
TRANSCRIPT
NEWS BUSINESS SPORTS WEATHER TRAFFIC BEARS RADIO CUBS RADIO
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Prepared For: Chicago Bar Association Members Prepared By: Todd Elbrink - Local Sales Manager 312-297-7745
Eric Gordon – Account Executive 312-297-7724
Date 2/22/26
Newsradio At-A-Glance
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Integrated Solutions
TALENT ENDORSEMENTS
INTERACTIVE MUSIC GROUP
TELEVISION
SPORTS
IPAD + MOBILE
RADIO
INTEGRATIONS
SOCIAL MEDIA
OUTDOOR
SPECIAL EVENTS
LIVE EVENTS
+
DIGITAL
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COMBINED TV & RADIO STATIONS 156 MAJOR
MARKETS 24
CBS Local Is The Digital Destination For CBS TV And Radio Owned And Operated Properties
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Chicago’s
Best-In-Class
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CHICAGO’S EXCLUSIVE
ALL NEWS STATION
Around The Clock News & Information For Over 45 Years
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Newsradio Listeners
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1.7 Million Adults Listen To WBBM Newsradio Each Week…
Our Audience, Your Consumer!
5% 7%
12%
21% 25%
30%
A18-24 A25-34 A35-44 A45-54 A55-64 A65+
Age Cell Distribution
MALE 58%
FEMALE 44%
Gender
WELL EDUCATED HIGH INCOME
73% have attended college
$100,000+
33% in household income
$250,000+
80K in household income
SPENDING POWER
85% own their home
$28B yearly retail spending (equates to $19,806 per year per listener)
262K plan to buy a vehicle (year)
Scarborough R2 2015: Sep14-Aug15
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Traffic & Weather
Together on the 8’s
Traffic & Weather Every 10 Minutes
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Business At :25 & :55
Past The Hour
2 Dedicated Business Reports Each Hour & The Noon Business Hour
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Sports At :15 & :45
Past The Hour
2 Dedicated Sports Reports Each Hour
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Commercial
Environment
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• Efficiently Target Consumers
• Aligning With Content
• 1-2 Messages Per Break
• Your Message Stands Out
• Eliminates Commercial Clutter
• Eliminates Listener Fatigue
• Eliminates Listener Attrition
• Foreground Listening Environment
• Engages The Audience
• Produces A Better ROI
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Digital Media
Solutions
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Online Display • Streaming Media • Social E-Mail Marketing • Local Commerce • Mobile
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National Footprint From breaking news to original programming, CBS Local Digital Media is a daily news and entertainment resource connecting communities nationwide
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62MM 40MM 25MM 489 61.8 Million
Monthly Unique Users 39.9 Million
Monthly Unique Mobile Visitors
24.8 Million Monthly Total
Listening Hours
489+ On-demand
Podcasts and Growing
Source: Google Analytics, January2015 / Triton, Ando Media, January2015
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Source: Google Analytics, January2016/ Triton, Ando Media, January2016
Chicago Footprint Websites and audio streams from all 6 of Chicago’s Best-in-Class Radio Stations. The most comprehensive news and local information along side the most impressive lineup of music & entertainment content.
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2.7MM 1.2MM 1.8MM 44 2.7 Million
Monthly Unique Visitors
1.2 Million Monthly Unique Mobile
Visitors
1.8 Million Monthly Total
Listening Hours
On-Demand Local Podcasts and Growing