Comperative Analysis of Newspapers Layout

Measurement of Average Local Urdu:

Daily Aftab

Material Used is Normal Broadsheet.

*Length = 58 cm

*Breadth = 35 cm

58 cm

35 cm

Measurement of Average Local English:

Daily Greater Kashmir

Material Used is Normal Broadsheet.

*Length = 55 cm

*Breadth = 35 cm

55 cm

35 cm

Mast Heads or Name Plates:

Lead News or Story:

Lead

Lead News

Types of Common Headlines:

B A N N E R T Y P E

Inverted Pyramid Headline

Inverted Pyramid Headline

Flushed Left Headline

Flush Left Head

Centered (Aligned) Headline:

Centered Head

Jump Line:

Jump L

ine

Packaging of many Related news in One:

Main News

2nd related News

3rd related News

Skyline:

Skyline

Index Panel:

Skyli

ne

Ear Panels:

Ear Panels

Right Ear Left

Ear

By Line:

By Line

Mug Short or Thumbnail:

Boxes and Borders: Pull Quotes

Boxes

Border

“Pull Quotes”

Promos and Teasers:Promo

Teaser

Background shade:

BackgroundShade

Bullets:

#Bullets

Ding Bats:

Ding Bat

Inv s ble El m nts: Margins & Gutters

Margins

Gutters(White Space)

Frames:Frames

Columns:

Columns(7 no.)

Columns(8 no.)

Classified Ads.:

Classified Ad.

Classified Ad(Revenue Generating

ad.)

Baseline, Kerming, Tracking & Leading:

Baseline

Kerning

Tracking Leading

Widow and Orphan:

Widow

Orphan

Serif and San SerifSerif

San Serif

A Little Comparison of Layout:

Pakistani Truck

Urdu Layout

English Layout

American Truck

Content or Laod Comparison :

Urdu Newspaper

English Newspaper

Presentation By:

Feedback Is Must!

Thank You.

Javaid Bhat

Bilal Bhat

Rabiya Bashir