newspaper coverage report
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Newspaper Coverage Report. University Communications May 9, 2011. Newspaper coverage analysis. Media reporting searched via LexisNexis and Tribune databases Should be viewed solely as directional and for comparative purposes Does not reflect the quality of media reporting - PowerPoint PPT PresentationTRANSCRIPT
Newspaper Coverage Report
University CommunicationsMay 9, 2011
Newspaper Coverage Report
Newspaper coverage analysis
Media reporting searched via LexisNexis and Tribune databases
Should be viewed solely as directional and for comparative purposes
Does not reflect the quality of media reporting Schools
comparedIllinois Wesleyan, Illinois State and AugustanaKalamazoo
College and Western Michigan Newspapers examinedPantagraph,
Tribune, Sun-Times, Daily Herald and Kalamazoo Gazette
Observations
IWU is very competitive with ISU in terms of Pantagraph
coverageOverall, both schools have seen coverage decline about 20%
over the past 10 years, which is likely due to less local news
reporting in generalFor perspective, Kalamazoo College does not get
near the coverage we do in a very similar situationIWU has very
good share of news mentions in Chicago Very competitive with ISU in
all papersMuch better than Augie in all papersAthletics drives the
Chicago coverage
Competing well in the Pantagraph
Pantagraph mentions
Source: LexisNexis
Chart1
11922233
11372207
12481924
11101829
10621873
8031315
8681634
9291679
10501705
9631657
360528
IWU
ISU
Sheet1
IWUISUSeries 3
2001119222332
2002113722073
2003124819245
200411101829
200510621873
20068031315
20078681634
20089291679
200910501705
20109631657
2011YTD360528
Wesleyan does better than K-College
Kalamazoo Gazette mentions
Source: LexisNexis
Chart1
5382081
4602088
5702106
4172005
3771987
K-College
WMU
Sheet1
K-CollegeWMUSeries 3
200653820812
200746020882
200857021063
200941720055
20103771987
To resize chart data range, drag lower right corner of range.
Competitive share in Sun-Times
Sun-Times mentions
Source: LexisNexis
Chart1
51433508
415410504
48592376
444710410
64532420
10111117
IWU
ISU
Augustana
Northwestern
Sheet1
IWUISUAugustanaNorthwestern
200651433508
2007415410504
200848592376
2009444710410
201064532420
2011YTD10111117
20014.32.42
20022.54.42
20033.51.83
20044.52.85
2005
Very competitive in Tribune
Source: Chicago Tribune
Chicago Tribune mentions
Chart1
762
7102
873
1194
574
3112
IWU
ISU
Augustana
Sheet1
IWUISUAugustana
2006762
20077102
2008873
20091194
2010574
211YTD3112
To resize chart data range, drag lower right corner of range.
Very competitive in Daily Herald
Daily Herald mentions
Source: LexisNexis
Chart1
11316859
10515059
12116571
9914352
11618158
356812
IWU
ISU
Augustana
Sheet1
IWUISUAugustana
200611316859
200710515059
200812116571
20099914352
201011618158
2011YTD356812
To resize chart data range, drag lower right corner of range.