new/social media in business education
DESCRIPTION
New/Social Media in Business Education. Dr. Stephan Brady Penn State University. New Social Media and Social Networks. What IS it?. “New media = forms of media over which the user has as much input as the publisher; i.e., users *are* publishers.” gpittman , Twitter. Interactive. - PowerPoint PPT PresentationTRANSCRIPT
New/Social Mediain Business Education
Dr. Stephan BradyPenn State University
“New media = forms of media over which the user has as much input as the publisher; i.e., users *are* publishers.” gpittman, Twitter
New Social MediaandSocial Networks
What IS it?
http://en.wikipedia.org/wiki/New_media
DigitalWeb (2.0?)CommunitiesInteractive
New Media at Penn StateDigital Commons
Initiative
The Digital Commons is a university-wide initiative to help enrich students’ educations by creating digital content for their coursework. The Digital Commons will provide all campuses within Penn State with a common set of computing tools, a common set of support materials, and a common set of opportunities to create digital media of all kinds. The Digital Commons will also help educate faculty, staff, and students on the appropriate uses of digital media.
“The Digital Commons is a university-wide initiative to help enrich students’ educations by creating digital content for their coursework.”
“…provide all campuses within Penn State with a common set of computing tools, a common set of support materials, and a common set of opportunities to create digital media of all kinds.”
“The Digital Commons will also help educate faculty, staff, and students on the appropriate uses of digital media”.
Podcasting
http://www.dukenews.duke.edu/2007/05/images/ipod08204_036.jpg
What exactly is
http://www.aaronovadia.com/clients/photoshopit/display/rss_icon.jpg
Audio files Collection of created episodes Subscription available through
internet subscription protocol called “RSS”
a Podcast?
Term Podcasting◦ Mix of iPod and Broadcast◦ Acronym for
“Portable on Demand”
Convenience◦ Automatic: Update, new episodes◦ Portability: Listener plays it when and where they
want.
Roots of Podcasting
Portable means popular◦ 840,000 listeners in 2004◦ 3.7 million in 2008◦ 14.5 million listen to streaming audio 56 million by the end of the decade
Listening to what? ANYthing!
It’s all Techies, right?
http://www.rajar.co.uk/docs/news/2008_07_podcasting_listening_survey.pdf
TargetedPodcasting is…
SpecializedLow Cost
Marketers are able to reach specific audiences with their message
Distributed
Podcasting in Education
Reach students anytime, anywhere, where they are!
Students are “Digital Natives”They Live in the Web 2.0 world
Podcasting in EducationUniversities are stepping out—
exploring the realm of the possible
Pennsylvania State UniversityQueen’s UniversitySeattle Pacific UniversityStanfordTexas A&MUC BerkeleyUMBCUniversity of South Florida
Arizona State UniversityBowdoin CollegeConcordia SeminaryDukeMichigan Tech UniversityMITNJITOtis College of Art and Design
Podcasting in Education
http://podcasts.psu.edu
Translation◦ Recording what you do
Podcasting in Education
LecturesSolutions
ReviewsOffice Hours
classroom
Transformation!Podcasting in Education
Guests
Special Editions
Class Projects
Bringing people, ideas, and content to the classroom student
Blending content with delivery
Podcasts are new and different
More Precise, structured arguments
Less room for filler and useless words
The Voice of the StudentsMiles Buttrill
Answers anytime, any number of times
Creative allowances
Technology & the business environment
The Voice of the StudentsMary Hennemann
Improve the educational content?
Free up the educators to focus on content rather than process?
Enable students to grasp the information in a better/faster/cheaper way?
A Cautionary Note
My 3 simple questions. Does Technology:
Where can you find me? Visit my sites
◦ Itunes.psu.edu◦ SCToday.net (SC Forums, and podcasts)◦ Thefathersonchats.com◦ Theprofessornotes.com
Email:[email protected]
Or call: 717-610-0441