newsletter spring 2006
DESCRIPTION
board. More information is inside, so read on! I hope to see you in Canandaigua in May. All the best of the season to you! them on our site all the way back to October 2002. Looking for newsletters? entation or handout from a WNY/O ACRL conference you attended? You can find Scholarship Winners Spring 2006 Conference Our conference programs Fall 2005 Conference Fall 2005 Conference Treasurer’s Report Page 2 Page 9 Pages 10 - 11 Pages 12 - 13 Pages 3 - 8 conference in East Aurora, NY,TRANSCRIPT
MESSAGE FROM THE PRESIDENT
A new year brings new opportunities, new faces, and a new lookAlthough the season has been extremely kind to us this year, I am still looking forward to
the first signs of spring: tentative green shoots, longer days, and buds on tree branches. With
winter turning to spring, we also have the usual change of season in our profession: new con-ferences in the upcoming year, new opportunities, and the chance to finally get to some of the stack of items in our inboxes and to-do lists.
Of course, our organization also celebrates the change of season with a new conference offering. This year, our conference theme is Understanding Our Users, Promoting Our Libraries, Marketing Ourselves, and will take place on Friday, May 5th at the gorgeous
Canandaigua Inn on the Lake Waterfront, in Canandaigua New York. Please take a look at the conference announcement on the following pages for more details about the presenters and sessions taking place. As always, we will have poster presentations relating to our conference theme, and this is an excellent opportunity for you to display your area of research or speciali-
zation. We are inviting submissions from members, non-members, students andprofessionals. The deadline for poster submissions is March 31, 2006. See inside for details.
As always, we encourage you to become more involved in this organization. To that end, please con-sider volunteering as a member of our executive
board. More information is inside, so read on! I hope to see you in Canandaigua in May. All the best of the season to you!
Jonathan T. YounkerPresident
ACRL Western New York / Ontario, Inc. Spring 2006
ACRL Western New York / Ontario, Inc. Page 1
Did you know?Our conference programs are on our website (www.niagara.edu/library/acrl) all the way back to 1985! Looking for a pres-entation or handout from a WNY/O ACRL conference you attended? You can find them on our site all the way back to October 2002. Looking for newsletters? You guessed it: online back to 2002. Enjoy!
WNY/O ACRLN e w s l e t t e r
Fall 2005 Conference
Scholarship Winners
Biographies on our scholarship
winners.
Page 2
Spring 2006 Conference
Includes Overview, Session
Descriptions, Presenter Biogra-
phies, Registration Form, etc.
Pages 3 - 8
Nomination Form
Page 9
Treasurer’s Report
Pages 10 - 11
Fall 2005 Conference
Pictures from our September
conference in East Aurora, NY,
held at the Roycroft Inn
Pages 12 - 13
Fall 2005 Conference Scholarship Winners
Virginia Payne, of Rochester, NY, is in the MS-LIS program at Syracuse University. She hopes to work in an academic li-brary and is particularly interested in the reference, instruction,
and collection development functions. Ginny would enjoy serv-ing a population rich with international students. For fun, she sings in the Rochester Oratorio Society, a community-based
singing group of nearly two hundred singers.
Barbara Fadel, an alumnus of the School of Management at
Syracuse University, will be completing her MLS degree at the University at Buffalo in December. She completed a reference practicum at Lockwood Library and has volunteered at the BECPL Eggertsville/Snyder branch. Barbara is currently work-
ing on an index of the Schlesinger Library Vertical File for Women's Studies for Lockwood Library.
Dalia Platero is currently attending the University of West-ern Ontario for her MLIS. This will be Dalia's second Masters, the first one being in Science. She still has a passion for science
and wishes to combine this subject expertise with being a librar-ian., maybe in an academic setting. She is currently doing an internship at the University of Guelph in the information liter-acy and reference department. Dalia is enjoying the interaction
with students and faculty during her internship. She is a people person - and a Leo - so front line service is always a pleasure. In her spare time she enjoys as much of the outdoors as possible, trying to camp, canoe, and fish when ever the opportunity arises.
Carolyn Harris holds an Honours B.A. in History and English from McMaster University, and has completed one year of her MLIS at Dalhousie University in Halifax, Nova Scotia. Having decided to shift from library studies to archival studies, she will finish her
degree at the University of Toronto in 2006-2007. Carolyn gained experience at Nova Scotia Archives and Records Management and the Dalhousie University Archives, and is currently enjoying her official foray into archival work as a co-op librarian in Archives and Special Collections at the University of Guelph, Ontario.
Congratulations to all
ACRL 13th Annual Conference: March 29-April 1 2006 Baltimore, Maryland“Sailing into the Future, Charting our Destiny” is the theme for the 13th annual ACRL Conference being held in Maryland. For
more information about registration, hotels, or to submit a proposal, visit the ACRL website (www.acrl.org). Chart your course!
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WNY/O ACRL NEWSLETTER
WNY/O ACRL
Membership
Information
ACRL Western
New York / On-
tario Chapter is a
regional chapter
of international
members of the Association of College and Research
Libraries. The chapter is a professional organization for
librarians who work in academic or specialized re-
search libraries located within the eastern boundary of
the region near Syracuse, New York, the western and
southern boundaries of the Ohio and Pennsylvania,
extending north to include the Niagara Frontier and all
of Ontario, Canada. Membership is open to all librari-
ans and current library students interested in becoming
academic or special research librarians. National mem-
bers of ACRL or other local academic or research as-
sociations qualify for ACRL WNY/O discounts for
membership and conference fees.
SPRING 2006 CONFERENCE Multiple Facets of Marketing:
Understanding Our Users, Promoting Our Libraries, Marketing Ourselves
Friday, May 5, 2006
Canandaigua Inn on the Lake Waterfront Resort and Conference Center
770 South Main StreetCanandaigua, NY 14424
http://www.visitinnonthelake.com
FEATURING:Robert Chandler, Rochester Institute of Technology
Deb Kalvee, Brock UniversityK. Jane Burpee, University of GuelphKristine Kasbohm, Niagara University
Warren Crouse, Niagara UniversityKimberly Davies, SUNY Geneseo
Ellen Kintz, SUNY GeneseoLauren Hare, SUNY Geneseo
PLUS POSTER SESSIONS
CONFERENCE OVERVIEW
The Western New York / Ontario chapter of the Association of College and Research Libraries (WNY/O ACRL) invites you to a day-long conference on multiple facets of marketing. Please join us at scenic Canandaigua Inn on the Lake where we will explore promoting our libraries, learn how to better understand the needs of our users, and how to establish collaborations with our faculty.
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WNY/O ACRL NEWSLETTER
Session One
“Marketing: Your Experience Will Vary”
Robert ChandlerMarketing Communications SpecialistRochester Institute of Technology, Rochester, New York
This presentation will address the unique demands and growing needs of marketing within an academic library setting. We will discuss traditional concepts and preconcep-
tions about marketing in general, and then discuss how marketing an academic library has its own set of special challenges. Why hire a marketing professional for your library? What type of support should be in place before adding a marketing specialist to your
library? Learn what five years of marketing within an academic library have taught our presenter. What qualities and skills should you look for when considering hiring a mar-keting professional to join your library?
Robert Chandler joined Rochester Institute of Technology’s Library as Marketing Communications Specialist in May of 2001. Prior to that, Bob worked as a graphic de-signer and illustrator, and operated his own corporate design studio for ten years.
Since 2001, his focus has been on helping RIT Libraries develop and establish brand identity and to promote Library services, programs and events. Bob works with the en-
tire staff, offering marketing and creative support.
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CONFERENCE IN BRIEF
9:00-9:30 Registration, Continental Breakfast and an opportunity to view poster sessions
9:30-9:45 Opening Remarks
9:45-10:45 Session One: "Marketing: Your experience will vary"– Robert Chandler
10:45-11:00 Coffee Break and an opportunity to view poster sessions
11:00-12:15 Session Two: A two part sessionSurvey says…? – Deb Kalvee
“Focusing on their own words” – K. Jane BurpeeQuestion and answer period
12:15-1:30 Lunch and a final opportunity to view poster sessions
1:30-3:00 Session Three: Collaboration and Convergence: Librarians and Faculty
3:00-3:15 Closing Remarks
Canandaigua DirectionsDetailed directions on page 6
WNY/O ACRL NEWSLETTER
Session Two“Survey says …?”Deb KalveeAssociate University Librarian for ServicesBrock University, St. Catharines, Ontario
We all need to gather perceptions from our library users to inform decision-making and measure success. Surveys or ques-tionnaires are effective ways to collect such information, and can
also be useful marketing tools. In this session, Deb Kalvee, Associ-ate University Librarian for Services at Brock University's James A. Gibson Library, will discuss how the Library has used surveys
to gain information, what was learned, and what worked.
Deb worked in various paraprofessional positions at the Uni-versity of Calgary before acquiring her MLS at Dalhousie Uni-
versity in Halifax.
She was the Assistant Government Documents, Maps Librar-
ian and Cataloguer for 3 years at the University of Wyoming. She then worked at the Rasmuson Library at the University of Alaska - Fairbanks, where she was the Government Documents and
Maps Librarian, and then the Head of Cataloguing and Acquisi-tions. Deb is currently the Associate University Librarian for Serv-ices, at Brock University's James A. Gibson Library.
“Focusing on their own words”K. Jane Burpee
Manager, Reference and Information LiteracyUniversity of Guelph, Guelph, Ontario
Change has become the constant of the library environment, and concern for the quality of our services is growing on all sides. Many of us are re-examining our goals and approaches to service.
Self assessment and self critiques are paramount. Understanding our users is essential. But how can we be sure that we are on the right track? As our library services are being reinvented and ad-justed to the changing world around us, we need listen to what
our users are telling us even if we find their messages inconvenient or uncomfortable. This presentation will reflect on and discuss how the University of Guelph uses focus groups to inform service
model adjustments and the ways we have re-adjusted our mes-
sages and services based on this specific type of user feedback and consultation.
K Jane Burpee works at the University of Guelph in Ontario,
Canada. When not managing the library’s five reference service points and the information literacy program, she is training, teaching and advocating information literacy skills to under-
graduates, library users, and administrators on campus. Jane is currently serving as a counselor on WNY/O ACRL.
Session Three"Collaboration and Convergence: Librarians and Faculty"
In this five person panel, we will explore two successful col-laborations between librarians and faculty.
Crouse and Kasbohm have collaborated over the past several years to create a “learn by doing” information literacy instruction program for graduate teacher education candidates. They will
discuss how that collaboration began, how it evolved, and the challenges it has posed. They will also share how their own knowledge has benefited from their collaboration as they continue
to work to develop instructional models for educational research.
Warren Crouse is Director of the Center for Excellence in Catholic Education; a partnership between Niagara University
and Stella Niagara Education Park. He also teaches educational research at Niagara University. He has a PhD in educational re-search from the University at Buffalo. Kristine Kasbohm is the
Information Literacy Librarian at Niagara University. She has an MLS from the University at Buffalo and an MA in history from Syracuse University. They are the authors of: Crouse, Warren
and Kristine E. Kasbohm (2004). Information Literacy in Teacher Education: A Collaborative Model. The Educational Forum, 69(1).
During the summer of 2003, Kimberly Davies, Reference/Instruction Librarian at SUNY Geneseo, began collaborating with Dr. Ellen Kintz, Professor and Department Chair for SUNY
Geneseo’s Anthropology program, to design course-integrated library instruction into Dr. Kintz’s anthropology classes. Lauren
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WNY/O ACRL NEWSLETTER
Hare, current senior student at Geneseo, was one of the students involved in the original experimental anthropology course, and now works as a reference assistant at Milne Library.
Davies and Kintz describe student engagement in an experi-mental anthropology course and the path that professor and li-brarian have taken to perfect their approach over the past few
years. Combining unique contributions of librarians, professor, and students, information literacy skills are designed to connect course content and the enhancement of student research. To
promote a successful library instruction program, librarians and administrators rely heavily on the systematic results seen on an individual class level. Preliminary assessments, student feedback, and continuous readjustment of course content, pedagogical ap-
proach to that content, and meaningful activities aid in fostering positive improvements in students’ understanding of the research process.
Librarian, professor and student will present expectations, course format, assessment, and revisions for continued and ex-
panded collaboration.
Conference Site DirectionsCanandaigua Inn on the Lake Waterfront Resort and Conference Center
770 South Main StreetCanandaigua, NY 14424585-394-7800
The Canandaigua Inn on the Lake is easily accessible from New York State Thruway exits 43 and 44, just south of route 5 &
20. Located directly on the northern shore of beautiful Canan-daigua Lake.
FROM THE WEST:NYS Thruway eastbound exit 44 (Canandaigua/
Farmington). Take Rt. 332 S. The Inn is approximately 9 miles from the Thruway. After entry Into the city of Canandaigua, con-tinue through the intersection of Rt. 5 & 20; the Inn is on the
right, just past the State Marina.
FROM THE EAST:NYS Thruway westbound exit 43 (Manchester). Take Rt. 21
South to Canandaigua, At Main St. intersection TURN LEFT. Continue through Rt. 5 & 20 intersection. The Inn is on the right, just past the State Marina.
FROM THE SOUTH:Rt. 86 West to 390 N; exit #2 Cohocton. Take Rt. 371 N to
Rt. 21 N until the intersection of Rt. 5 & 20 East. TURN
RIGHT. Approx. one mile to Rt. 332 (South Main St.), turn right. The Inn is on the right, just past the State Marina.
For more information on Canandaigua Inn on the Lake, please visit: http://www.visitinnonthelake.com
For additional information on the area, please visit:
http://www.visitinnonthelake.com/more_info_links.cfm
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WNY/O ACRL NEWSLETTER
Registration FormWNY/ONTARIO ACRL Chapter Spring Conference 2006
(Please Print Legibly) Name: ________________________________Work Phone: _____________________ Institution:______________________________________________________________ Work Address: __________________________________________________________ City: _____________________ State/Prov.____________ Postal /Zip Code: _________ E-mail Address: _________________________ Chapter Member? _____ Yes _____ No(Email required if you want confirmation.) Fees (includes continental breakfast, breaks and hot buffet lunch) CN $100 ____ for Canadian ACRL WNY/O chapter members or ___ library support staff** US $75 ____ for U.S. ACRL WNY/O chapter members or ___library support staff** CN $120 ____ for Canadian non-members US $95 ____ for U.S. non-members CN $45 ____ for Canadian full-time library school students US $35 ____ for U.S. full-time library school students US $45 ____ or CN $60 ____ for attendees presenting a poster session Membership for ACRL Western New York Ontario is $10.00 per year (Canadian at par) and $7.00 for ACRL National members (Canadian at par). **If you are currently not a member, you may become one and take advantage of the member conference rates. Simply add membership dues to your registration check. All memberships expire as of August 31st each year. If you did not pay your membership for this year, please take the time to do so now. Check here ____ if you are paying membership dues now. $7.00 / $10.00 (please circle one) Check here ____ if you wish to donate $1 toward our Library School Student Conference Scholarship. Two scholarships are to be awarded at the conference. Total amount of check: $ __________ Receipts will be available the day of the conference. We do not send confirmations by mail. Registration deadline: Friday, April 21, 2006Please make checks payable to: Western New York/Ontario ACRL Please mail checks and forms to: Brenda L. BattlesonAcquisitions DepartmentUniversity at Buffalo134 Lockwood Library Bldg.Buffalo, NY, 14260Phone: 716-645-2305Fax: 716-645-5955Email: [email protected] IMPORTANT NOTE: If your institution will be sending payment to WNY/O ACRL for your conference fee, please contact Brenda Battleson. Since institutional checks are often delayed, it is important to notify the treasurer that you wish to be registered. We will accept cancellations with refunds up until May 1. After the 1st, no refunds will be issued.
ACRL Western New York / Ontario, Inc. Spring 2006
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WNY/O ACRL NEWSLETTER
CALL FOR POSTER SESSIONS Do you have a research idea that you would like to share with colleagues? You are invited to develop your idea into
a poster session for the Western New York/Ontario Association of College and Research Libraries Spring 2006
Conference, which will be held at the Canandaigua Inn on the Lake, Friday, May 5, 2006.
The spring conference theme is Multiple Facets of Marketing: Understanding our users, promoting our libraries,
marketing ourselves. The conference planning committee would like to have poster sessions related to the topic,
particularly in regards to marketing, faculty collaboration, faculty outreach, needs assessment, focus groups, crea-
tive promotion.
We are inviting submissions from members, non-members, students and professionals. The deadline for poster
submissions is March 31, 2006.
To submit a proposal please complete the Poster Session Proposal Form at:
http://www.niagara.edu/library/acrl/posterformspr06.doc
For more information on the upcoming conference, please visit our site:
http://www.niagara.edu/library/acrl/index.html
Please send application form to: Michelle Zafron ([email protected]) or Debby Emerson
([email protected]) by March 31, 2006
ACRL Western New York / Ontario, Inc. Spring 2006
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WNY/O ACRL NEWSLETTER
CALL FOR NOMINATIONS
Board Positions The following WNY/O ACRL board positions are open for the 2006-2007 term:
Position Term LengthVice-President/ President Elect* 1 YearVice-Programs Chair/ Programs Chair Elect 1 YearTreasurer** 2 YearsSecretary 2 YearsNominations Chair 1 yearCouncilor 1 1 YearCouncilor 2 1 Year
The candidate must be an ACRL member before taking office. Note regarding candidate(s) for Treasurer: In order to facilitate U.S. bank transactions, candidates for Treasurer should be American.
Nominations are due by March 31, 2006Duties and Responsibilities See http://www.niagara.edu/library/acrl/bylaws.html. Representation Because many of our current board members are from the Western New York region, we encourage representation from the Ontario region. NominationsTo nominate yourself or a colleague, please send the title of the position and the name and e-mail address of the person you are nominating to: Nancy Frazier, Nominations [email protected] Nominees must be members of WNY/O ACRL before taking office.Questions Please contact Nancy Frazier, Nominations Chair at: [email protected]
Nominations are due by March 31, 2006
ACRL Western New York / Ontario, Inc. Spring 2006
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WNY/O ACRL NEWSLETTER
ACRL, WNY/Ontario Chapter, Inc.Treasurer’s Report – Fiscal Year 2004/2005
Income vs. Spending9/1/2004 Through 8/31/2005
Subcategory Total
Income
ALA Chapter reimbursement 329.00Membership 2004-05 Dues 942.00 Dues--Canadian Exch (22.03) Total Membership 2004-05 919.97Fall Conf Inc 2004 Registration Canadian exch. (198.83) Registration 2,920.00 Total Fall Conf Inc 2004 2,721.17Spring Conf Income 05 Registration refund (90.00) Registration 4,315.00 Registration--Can Exch. (87.04) Total Spring Conf Inc 05 4,137.96
Total Income 8,108.10
Expenses
Bank Charges 32.25Fall Conf 04 Accomodations/expenses 3,759.09 GST refund (148.55) Honoraria 220.00 Supplies 34.57 Travel/mileage 176.75 Total Fall Conf 04 4,041.86Spring Conf 05 Accomodations 6,486.22 GST Reimbursement (246.22) Honoraria 275.00 Speaker mileage 192.60 Supplies 50.00 Total Spring Conf 05 6,757.60 Newsletter Printing 723.75 Postage 139.79 Total Newsletter 863.54Office Supplies 14.80
Total Expense Categories 11,710.05
Grand Total (3,601.95)
Membership Income9/1/2004 Through 8/31/2005
Subcategory Total
Income
Membership 2004-05 Dues--Canadian Exch (22.03) Dues 942.00 Total Membership 2004-05 919.97
Total Income 919.97
Miscellaneous Expenses9/1/2004 Through 8/31/2005
Subcategory Total
Expenses Newsletter Printing 723.75 Postage 139.79 Total Newsletter 863.54Office Expenses 14.80
Total Expenses 878.34
Grand Total (878.34)
Net WorthAs of 8/31/2005
Account Total
Assets
Bank and Cash Accounts 3,881.96
Total Assets 3,881.96
Net Worth 3,881.96
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WNY/O ACRL NEWSLETTER
Conference Reports
Fiscal year 2004/20052004 Fall Conference
(final)
Subcategory Total
Income
Fall Conf Income 2004 Registration 2,920.00 Registration Canadian exch. (198.83)
Total Income 2,721.17
Expenses
Fall Conf Exp 2004 Accommodations/expenses 3,759.09 GST refund (148.55) Honoraria 220.00 Supplies 34.57 Travel/mileage 176.75
Total Expenses 4,041.86
Grand Total (1,320.69)
2005 Spring Conference(final)
Subcategory Total
Income
Spring Conf Income 2005 Registration 4,315.00 Registration Canadian exch. (87.04) Registration refund (90.00)
Total Income 4,137.96
Expenses
Spring Conf Exp2005 Accommodations 6,486.22 GST Reimbursement (246.22) Honoraria 275.00 Speaker mileage 192.60 Supplies 50.00
Total Expenses 6,757.60
Grand Total (2,619.64)
Scholarship Fund ReportsScholarship Fund 5-Year History
9/1/2000 Through 8/31/2005
Subcategory Total
Income
Donations Student Conf. Scholarship 547.00 Conf. Scholar. - Can. Exch. (13.48)
Total Income 533.52
Expenses
Fall Conf 2001 Scholarship awarded 75.00 Total Fall Conf 2001 75.00
Fall Conf 2002 Scholarship awarded 40.00 Total Fall Conf 2002 40.00
Spring Conf 2003 Scholarship awarded 80.00 Total Spring Conf 2003 80.00
Fall Conf 2003 Scholarship awarded Can. exch. (7.23) Scholarship awarded 60.00 Total Fall Conf 2003 52.77
Spring Conf 2004 Scholarship awarded 100.00 Total Spring Conf 2004 100.00
Spring Conf 2005 Scholarship awarded 75.00 Total Spring Conf 2005 75.00
Total Scholarships awarded 422.77
Total remaining in fund 110.75
Scholarship Fund 2004/20059/1/2004 Through 8/31/2005
Subcategory Total
Income
Donations Student Conf. Scholarship 244.00 Conf. Scholar. - Can. Exch. (0.73) Total Donations 243.27
Total Income 243.27
Expenses
Spring Conf 2005 Scholarship awarded 75.00 Total Spring Conf 05 75.00
Total Expenses 75.00
Grand Total 168.27
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WNY/O ACRL NEWSLETTER
Fall 2005 Conference in PicturesSeptember 23, 2005 - Roycroft Inn, East Aurora, NY
All conference pictures courtesy of David J. Bertuca
ACRL Western New York / Ontario, Inc. Spring 2006
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WNY/O ACRL NEWSLETTER
"We're older than we think...the aging of librarianship. So?"
Stanley Wilder
Assistant Dean for Information Management ServicesUniversity of Rochester Libraries
"Do you have what it takes?Library jobs: what potential employers are looking for"
Melissa JadlosAssociate Director, Milne LibrarySUNY Geneseo
Geneseo, New York
"We're all in this together:Support groups and the writing process"
Cynthia Tysick
Senior Assistant LibrarianArts and Sciences LibraryUniversity at Buffalo
Buffalo, New York
Fall 2005 Conference Poster Sessions
Additional poster sessions (no pictures available):Professional Trends in Health Science Li-brarianship: The InformationistSara M. Zwirlein, MLS Student at the University at
Buffalo
WNYLRC Leadership Institute
Tamara Butler, Bryant & Stratten College
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WNY/O ACRL NEWSLETTER
Book Publishing: Proposals and Permis-sions, Lessons from the TrenchesSuzanne Bell, University of Rochester
University Community Initiative Resource Center - Solo Librarianship in a Depart-mental SettingCorrine Koepf, University Community Initiative/
University at Buffalo
Academic Librarians’ Professional PortfoliosNorma Allenbach Schmidt, Prince George’s Com-munity College
Recruiting Science Librarians in the Post-Genomic Era: A synopsis From the 2005 ALA Midwinter Li-brary Career Forum
Fred Stoss, University at Buffalo
Welcome to the newest member of our
Executive BoardPreviously a professional chef in beautiful Vancouver, BC,
Justin made the 180 degree shift to being a librarian. His current position is as Academic Liaison Librarian at the University of Guelph, with the subject responsibilities for Philosophy, Political
Science, and Government Documents. Justin’s job requires fre-quent in-class instruction, the creation of subject and course spe-cific pathfinders, and collection development. His research inter-
ests revolve around media literacy, as well as the effects and inter-play of various media on narrative (i.e., literature vs. film vs. graphic novel).
Please see our website for all the members of the Executive Board, and
for up-to-date contact informationAll photos - excluding Fall 2005 conference photos - courtesy Donna J. Grant, Brock University
WNY/O ACRL NEWSLETTER
THIS IS A PUBLICATION OF WNY/O ACRL, INC.If undeliverable, please return to:
David J. Bertuca
Arts and Sciences Libraries
225 Capen Hall
SUNY at Buffalo
Buffalo, NY 14260-1672
WNY/O ACRL, Inc. is a not-for-profit organization