8/2/2019 Newsletter Prime Sense Feb2012

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Feb 2012

NEWS

Titan is an international branding and design company that provides clients with the full spectrumof branding and creative design services.

PrimesSense:NaturalInteractionBranding

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Natural Interaction for

a changed paradigm inconsumer lifestyle

E n a b l i n g

A NewSmartTV Experience

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The GAP

Bridging the gap is

the key to consumer

adoption

The GAP

Bridging the gap is

the key to consumer

adoption

PrimeSense is best known for its technology, which allows to perceive the world in 3D,

learn and understand it based on sight. The companys devices can see, track and react

to the users movements outside the computer, without the need for special, wearable

equipment.

One of PrimeSenses goals is revolutionizing the way people use digital devices. The

company, however, is not all about throwing away the remote control and being able to

command digital devices with our hands, body or voice. Instead, it focuses on bringing life

into livingrooms around the world with a completely immersive experience.

Throughout the branding process, PrimeSense

attempted to convey its main concept of Natural

Interaction. The concept also consisted of the

ideas of a unique user experience, dynamic

movement and interaction. In order to achieve

that, we've created 3-dimensional shapeswhich convey the sense element experience.

Additionally, We chose to use the red color,

which symbolizes passion, intensity and strength.

The white and grey colors granted the whole

project a neat and clean look, which suited the

lifestyle element of the concept. The wave-like

strokes were chosen in order to reect the feel

of movement and dynamism combined with a

creative consumer-like photography concept.

Last but not least, weve created an info-graphical and iconic language which was invented

through the marketing communication materials and through a special poster at the CES

2012. The poster was made in order to position PrimeSense as a leader in its area of

operation and included a brief history of television and a sense technology evolution. The

graphical language was further implemented online, through the companys website and

mini sites, and ofine, through business cards, presentations, brochures, CES booth and

more.

Immerse Yourself in

Natural Interaction

The PrimeSense 3D Awareness Sensor

PrimeSense is completely revolutionizing the way you interact with your digital devices by

giving them the gift of sight. We call it Natural Interaction. You command your digital devices

directly with your hands, body movements or voice, and theyll respond accordingly. Natural

Interaction means you can totally immerse yourself in a game, discover new content on your TV,

surf the web, and much more using the most natural communication device around yourself.

And because PrimeSense makes your digital devices aware, theyll do so much more than just

follow your command, things will get personal.

ColorImageCMDS

Color

IRLight

DepthImageCMDS

Flash

USB 2.0

ExternalDigitalAudioSources

2Microphones

Audio

Depth

Control

Data

Control

Data

Control

Data

Control

Data

Control

Data

PS1080-A21410

CAA140258809PS1080SAART

- Mandatory

- Optional

Heres how it works

The PrimeSense Sensor has the ability to observe

a scene (you and your surroundings), in all three

dimensions. It then translates these observations

into synchronized images just like we humans do.

The sensor then takes that depth image and translates

it into information: where people are; which objects

are furniture; where the walls and oor are; and of

course, what movements you and those around you

are making. We call this depth sensing.

Depth sensing is what makes a totally immersive,

interactive, full-body gaming experience possible,

and also creates a better, friendlier, more precise

experience for TV content discovery. And its what

makes PrimeSense solutions so unique.

ANY lighting conditions - precise, unique &

immune to ambient light day or night

ANY environment and ANY background

ANY motion in all 3 dimensions

EVERYapplicationimaginable,fromgaming

to virtual shopping

Key Benets

Thinhost naturalinterface

Massconsumermarket productprice point

Provenmass-marketscalabilitySimpleand cleanapplication-layer APIs

Supportsa uniqueend-to-endsolution noneed

forthe applicationlayer tohave depth-processing

capabilities

Key Features

Large, VGA-sizedepth imageMultiplesensingcapabilities: depthimage, color(RGB)

imageand audiostreams

BestMinimum ObjectSizeavailableinthe market

Realtimeat30or 60FPSStandardoff-the-shelf components

Uniqueregistrationmechanism thatoverlays thedepth

imagewithacolorimage, enablingthematchingof

everydepthimagepixeltoitstruecolorimagepixel

Low-powerembeddeddevice, USB poweredIEC 60825-1Class-1laser product

Depth sensing makes Natura l Inte ract ion possible wi th a

robust, immersive and user-fr iendly experience

And here are the advantagesSensor Benefts & Features

Natural Interaction is made possible through a combination of cutting edge technologies,that provide the ability to perceive a given environment, such as your living room,in 3D. Its the depth that comes from 3D real sensing that makes the PrimeSense Experiencefeel natural. And its actually the only way to get a real and immersive experience.

A History of Television

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