newsletter of egypt tourism mar 2012

March . 2012 1

Egyptian Tourism Promotion AuthorityEGYPT THIS MONTH

Issue 33March 2012 www.egypt.travel

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Fresh air, breathtaking landscape, green oases, adventure, archaeology and clean environment are all features that mark

New Valley, the biggest region in Egypt that’s fast becoming an international tourist hub

Treasures in the desert

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Egyptian Tourism Promotion Authority News letter Egyptian Tourism Promotion Authority News letter L

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New Valley could sound unfamiliar to some who might not be well-versed with the geography of Egypt. The region that makes up 44% of Egypt’s area and 66% of the western desert, has for ages, came to be known as El Wahat (The Oases), as it embraces the majority of the famous Egyptian oases, including El Baharia, El Farafra, El Dakhla and El Kharga. But there is more to the region than that, as it represents a significant lifestyle in a typical desert terrain.

In New Valley, tourists and locals could target sightseeing in a region that is replete with several archaeological sites. The diversity of its landscape varies from mountains and dunes to valleys and plains, making it the paradise for safaris and adventure lovers. Some also travel there in search of remedies in the hot and cold springs that dot the oases.

The region is pollution-free; fresh air, sunshine and serenity ensures a highly relaxing atmosphere. Resorts there have

wisened up to the visitor’s need; the hotel rooms are equipped with neither television sets nor air-conditioners. The cement-free houses in the entire region are built with natural materials and the organic food served is usually supplied by the plantations, found next to each resort.

New Valley consists of five divisions including El Kharga (the capital city), El Dhakla, El Farafra, Baris and Balat.

Dakhla Oasis has a very long history. There are many sites to visit and several of them can be seen easily, though some will require the use of a 4x4 vehicle. Today there are 16 modern villages in Dakhla with increasing agricultural and industrial areas. Growing, drying and packing of fruit and other produce remain one of the region’s main industries, along with its crafts of pottery, rug-making, basketware, jewellery and wood-working. Apart from the wealth of archaeology and the rich cultural heritage of Dakhla, there is also an abundance of hot and cold springs, famous for their therapeutic effects, said to be a cure for many ailments.

Kharga is the most modernized of Egypt’s western oases. The main town is highly functional with all modern facilities. Although framed by the oasis, there is no oasis feeling to it; unlike all others in this part of Egypt. There are extensive thorn palm, acacia, buffalo thorn and jujube forests in the oasis surrounding the modern town of Kharga and many remnant wildlife species inhabit this region.

In a region as rich and sizeable as New Valley, the visitor is spoilt for choice. But don’t fancy you can do a lot in a short span of time. Scores of miles separate one area from the other. You will have to be prepared for tours that would require fitness and energy. For those who aim to relax, it is enough to be around the springs, walk amid the fields and enjoy the generosity of the residents, who can drive you around the local markets. For adventure-lovers, winter, autumn and spring are the ideal seasons. In summer the mercury could shoot up to 45C.

Sightseeing road trip

The drive to New Valley starts at the 6th of October City, where the narrow and desert-dominated Wahat Highway starts. A three-hour drive in infinite desert is eventually rewarded by the breathtaking scene of El Baharia Depression. The Baharia is rich in plantations, palm-trees and spring waters, offering the first indications of life. The hot springs in Ain Sigam should invite the tired newcomer to unwind and take a dip. A meal at one of the palm-orchards at El Baharia should re-energize the traveler for the next drive to Farafra.

The Baharia-Farafra Road is a reservoir of natural wonders. The first of these are the Black Mountains. Those mark the beginning of the Black Desert, one that has turned dark due to the effect of iron oxide. But as you move closer, you would see spots of the original golden sands shining

under the dense black layers that cover both mountain and desert. The next stop would be the Crystal Mountain, a natural protectorate that boasts of transparent rocks, which filter the sunrays into a colorful spectrum. Contrasting sharply with the Black Mountains, is the White Desert; white terrains that have been blanched due to the invasion of masses of limestone. It seems no artist can improve on nature: the limestone-laden winds, which hit that part of the ‘wadi’ since time immemorial, sculpted some of the rocks into shapes of birds, rabbits or mushrooms, and are frequently used as meeting points by the Bedouin desert guides.

El Farafra

Arriving at El Farafra town, you could take a break from landscape that, though absorbing and mind-boggling at one time, will eventually drain your energy and encourage the search for a small relief. At the Farafara Museum, also known as Badr Museum, showcases the rare art of painting with sand, a handicraft exclusive to the oases-dwellers. Colorful sands are used to form shapes and scenes on high wide walls. The museum’s founder is world-famous artist Badr Abdel Moghni, who is hardly known in Egypt, in spite of distinction notched in world art circles. Many traditions live on in Farafra such as beautifully embroidered dresses and shirts, and products such as olives and olive oil of high quality.

21sT CairO inTernaTiOnal Film FesTival FOr ChilDren

23-30 MarchAfter a year full

of events, the 21st Cairo International F i lm Fest ival for Chi ldren wi l l be launched in March 2012.

The slogan of this year’s festival is “The children’s world is changing” to cope with the changes, which brought by the Arab Spring that echoes around the world.

The official competition sections have been changed, as well as out of the competition films, reveal what is happening in Egypt and the world. It is considered as the children’s message addressed to both children and adults in the whole world.

For more information, visit www.ciffc.org

“visiOnary aFriCa: arT aT WOrK” Opens in CairOUntil 7 March at El azhar Park

FrEE PUblic accEss“Visionary Africa: Art at work” stops in Egypt after

Ouagadougou, Burkina Faso and Addis Ababa, Ethiopia, before continuing on to other African capitals.

This project, organized jointly by the European Commission and the Palais des Beaux-Arts (Centre for Fine Arts) in Brussels, is an itinerant urban exhi-bition of contemporary African artistic practices, including artist residencies, showcases of local artists, and workshops on art and development in modern urban centers in Africa. Its intent is to focus on the importance of culture and creativity as motor for development and it was timed to celebrate the 50th anniversary of independence of several African countries.

The exhibition pavilion is designed by Ghanaian architect David Adjaye. Placed in the ‘green lung’ of Cairo’s El Azhar Park, the pavilion is accessible to all, and houses several exhibits:

A selection from the photography exhibit “A Useful Dream,” celebrating 50 years of African photogra-phy, curated by Simon Njami

• The photo-documentary, Urban Africa, a decade long personal survey by David Adjaye on the archi-tecture of African capitals

• A showcase of young, upcoming Egyptian con-temporary artists, curated by Moataz Nasr, director of DARB 1718

All works exhibited are reproductions.

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Kitines (2nd Century AD) which consists of six chambers with relief decoration in a mixture of Egyptian and Roman styles.

The village of Ballat was built during the Mamluke era and is perched on a mound. Inside the walls of this once busy town, picturesque winding lanes roofed with palm fronds shelter dark ornately carved doorways of houses typical of the Islamic architecture in the oases during this period. The old houses consisted of two or three stories with mudbrick walls plastered and painted in pink or ochre. Bread ovens and storage containers can still be seen on the roofs of some of the dwellings though few people live in the old town today.

amheida, on the western edge of Dakhla Oasis, is a vast archaeological site, reached via the loop road running from Mut to el-Qasr. As with many sites in the oasis there is a scattering of prehistoric material as well as an Old Kingdom settlement and evidence of Pharaonic and Ptolemaic remains. But it is for its Roman ruins that Amheida is best known at present, in an area of 100 hectares occupied from the 1st to the 4th centuries AD and constituting one of the largest Roman settlements at Dakhla. The most spectacular discovery, near the centre of the town, is a large building which has been excavated by the Dakhla Oasis Project. The two-storey structure is as yet unidentified but contained 15 rooms, one of which was painted with classical wall scenes of the late 3rd to early 4th centuries. The paintings show a high degree of artistry which is very different from the

What to see in New Valley

Archaeology fans will certainly be in their elements in New Valley, which features several antiquities that range from Ancient Egyptian and Greco-Roman to Coptic and Islamic.

The tombs at the Bahariya Oasis, which belong to the Roman period, were discovered between 2002-2003, to prove that life existed in this part of Egypt. The Romans were the first to settle in the area in a constructive manner. Several Roman mummies preserved in the ancient Egyptian fashion were unearthed. Those were of rich Roman merchants who owned wineries that relied on the grape plantations, which flourished in the oases. The ancient Egyptians, however, cared to established stability in that part of the country, which was considered an important defense-line against the inroads of the Nubians and Libyans. Fifty thousand Persian troopers led by Qambiz perished in the Great Sand Sea as they marched north towards Siwa to pull down the temple of Amon, though no sign of the army has ever been found, yet groups of the first Christians, who were badly persecuted by the Romans took shelter in the area and el Bagawat Tombs, located north of El Kharga, do bear witness to that era.

Bahariya is also home to other amazing ruins such as the Temple of Alexander the Great, beautifully painted Ptolemaic tombs and very old churches. Behind the Antiquities Department is a small museum housed in a former warehouse and contains five of the gilded Graeco-Roman mummies that were recently discovered, preserved in glass cases, as well as a small collection of other artefacts found in the oasis.

Several archaeological sites are found in Dakhla, including the Deir el hagar Temple as well as the el mezwaka Tombs that date back to the Greek period. Deir El Hagar (The Monastery of Stone) is a sandstone temple on the western edge. After being partially reconstructed during the 1990s, it is now open to visitors. The temple represents one of the most complete Roman monuments in Dakhla Oasis. The El Mezwaka Tombs consists of small soft stone ridges in which over 300 tombs were cut. The tombs are decorated in a mixture of traditional Egyptian and classical style. Two of the most interesting belong to petubastis and petosiris for their exquisite colored frescos.

el Qasr City, also located in Dakhla, has remained intact since it was built by the Ayubid dynasty. The alleys, gates, houses, the school, the court and the prison are all originals. Many had lived in El Qasr and many are still living there to preserve the secrets of bygone times. In fact not only El Qasr, but the entire region is a fountainhead of mysteries that is bound to fan your curiosity.

ezbet Bashendi village lies 4 kilometers from Tineida, to the north of the main road. The village was probably first inhabited during the Christian era and Roman tombs lie under the foundations of many of the existing houses. Some of these are accessible to the tourist including the tomb of

mövenpiCK resOrT el sOKhna hOsTs raCers &

Organizers OF WOrlD Cup rally

Mövenpick Resort El Sokhna was chosen as the first assembly point in Africa for London to Cape Town World Cup Rally, launched in London by Sir James Cameron.

The London to Cape Town World Cup Rally is designed to capture the spirit of the long distances world cup rallies of the 1970s, as well as to raise funds to improve many conditions in many communities along the route in Africa.

After crossing the Mediterranean between Crete and Alexandria, racers and organizers with their 53 classic vehicles started their long trip to South Africa from Mövenpick Resort El Sokhna. Upon arrival, they were greeted by a folkloric show, including dancing horses and traditional “Tannoura” before enjoying the special dinner at the resort.

FayOum arT CenTer launChes sixTh annual

WinTer aCaDemy

The sixth annual Fayoum Winter Academy began on February 3, 2012 at the Fayoum Art Center, run by Egyptian artist Mohamed Abla.

The Winter Academy brings together artists from across the world for six weeks of art workshops span-ning different genres, including painting, sculpture, animation, printmaking, and more. Tour of Tunis Village, where the academy is located, and visits to local pottery and ceramic workshops are available. There is also the option to go horseback riding in the surrounding areas and to visit nearby Qaroun Lake, Wadi Rayan and the Whale Valley.

Visitors can also explore the academy’s Caricature Museum, the only one of its kind in the Middle East.

The Winter Academy aims to foster collaboration and cooperation between artists of different nation-alities and backgrounds.

The 2012 Winter Academy ends March 15.

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popular ancient destination in Egypt. Qasr el-Ghweita has one of the nicest locations around Kharga Oasis, on top of a circular mountain. Walking up to the temple, it looks impressive and massive. Which probably was the intent back in the days of villains and competing tribes. Standing inside the holiest of the holy, looking out, you actually see right through the fortified village and into the valley below.

The necropolis of al-Bagawat is one of the earliest surviving and best-preserved Christian cemeteries in the world. About 1km north of the Temple of Hibis, it’s built on the site of an earlier Egyptian necropolis, with most of the 263 mud-brick tombs appearing to date from the 4th to the 6th centuries AD. While many of the domed Coptic tombs are fairly plain, a few have vivid murals of biblical scenes inside and some have ornate facades.

The Chapel of the exodus, one of the oldest tombs, has the best-preserved paintings, including the Old Testament story of Moses leading the children of Israel out of Egypt, which is visible through some 9th-century graffiti. Next to it is the Chapel of Peace and in it there are pictures of Jacob and the Virgin and the two priests Bola and Nekla . On the other tombs there are drawings and colorful writing that narrate the stories of Christian history in Egypt. Another large family tomb has a mural of Abraham sacrificing Isaac, and the smaller Chapel of the Grapes (Anaeed al-Ainab) is named after the images of grapevines that cover the walls.

gabal el Teir was called so because birds gather in there by sunset in large quantities. To reach there you head behind el Bagawat cemetery for about 20 minutes on a dirt road inside the desert then you go hiking for another 10 minutes. This area is famous by its caves dating from Coptic era with Coptic drawings and texts on its walls.

Where to Staysome of the hotels that visitors may found pleasant to stay

in are mentioned below, however, there are several other 2 and 3 star hotels found on websites

Kharga Oasis hotel is a 3 star hotel with a lush palm-filled garden that separates the chalets. Generous and

Egyptian tradition, perhaps executed by travelling artists. On the northern wall, a mythological scene depicts the legend of Perseus rescuing the beautiful Andromeda who is about to be devoured by a sea-monster, while to the right of the door is the Homeric scene of the ‘Return of Odysseus to Ithaca’ from his long voyage which brought him to Egyptian shores. The eastern wall of the chamber contains other smaller portrayals of classical mythological figures in two registers. The largest of these on the southern side of the site that contains between two and three thousand burials, mostly pit-graves but also some decorated tombs. A few of the more elaborate structures have above-ground chapels with vaulted ceilings and painted reliefs depicting traditional Egyptian funerary scenes.

The Dakhla Oasis is also considered to be one of the most attractive oases in Egypt. The oasis boasts over 500 hot springs, including Bir Tarfawi and Bir Al-Gebel Hot Springs.

About 20 km south of Kharga is the temple Qasr al-ghweita built between 250 and 80 BCE. It was dedicated to the Theban triad Amon, Mut and Khonsu. The 10 metre high walls are nearly intact, the houses have high walls still standing and the temple is about as complete as any other

egypT inTernaTiOnal BOaT shOW

7-10 March 2012

Egypt International Boat Show will offer a unique show of equip-ment and services ranging from water sports through surfing, water skiing, and div-ing technologies, to charters, motorboats, and luxurious yachts.

This is one of the most important specialized events of its kind. The expo will be held for four days at Cairo International Convention & Exhibition centre (CICC).

egypTian-Finnish musiCal BriDge is BaCK

The Egyptian-F innish Musical Bridge, a brain-child of the famous Finnish pianist and conductor Ralf Gothoni, in coop-eration with Cairo O p e r a H o u s e and the Foreign Cultural Relations sector is back in Cairo for its 5th Edition late March-early April.

A team, consisting of world renowned maestros and performers, will be participating in this bridge including seven professional and three students . It includes Opera director Eija Tolpo, Dr. Mark Gothóni, Gabriele Fontana, Hartmut Höll, Kristian Attila and Yuko Miyagawa (PRINCESS OF KONOE).

The Musical Bridge will include an opera concert for the most famous opera Arias and three musical concerts for chamber music and orchestra for works by Brahms and Mozart.- 29 March: Chamber Music Concert – Small Hall 8pm- 31 March: Opera Concert– Small Hall 8pm- 1 April: Orchestra Concert – Small Hall 8pm- 2 April: Gala Concert, Small Hall 7pm

All Concerts are free admission

TripaDvisOr 2012 Travelers’ ChOiCe aWarDs egypTian

hOTelsRepresenting the largest internet travel community

worldwide, TripAdvisor announced the 2012 awards based on reviews by millions of travelers sharing their experiences.

Mövenpick Hotels & Resorts Egypt is featured with three properties as 2012 Winners: Mövenpick Resort & Spa El Gouna in the category Best 25 Hotels Egypt and Best Hotels Relaxation/Spa, Mövenpick Resort El Quseir in Best 25 Hotels Egypt and Mövenpick Resort Taba in the category Best Hotels Relaxation/Spa.

Sheraton Miramar Resort – El Gouna has also been awarded the No. 1 hotel in El Gouna and was also featured in 12th position within the Egypt hotels.

Seven hotels in El Gouna and Taba Heights were selected amongst the top 25 hotels in Egypt. The cat-egories included the best in hotel facilities, service, relaxation and spa offerings, and bargain deals.

Radisson Blu Hotel, Alexandria also won “Best hotel experience & above expectations.”

Jaz Hotels, Resorts & Cruises, Egypt’s hospitality group was awarded 23 TripAdvisor “2012 Best Hotel’s” Award.

Each of Iberotel Makadi Beach-Hurghada, Iberotel Coraya Beach Resort, Sol Y Mar Dar El Madina-Marsa Alam, Iberotel Palace-Sharm El Sheikh, Iberotel Dahabeya-Dahab received the “Top 25 Hotels” award. While the “Top 25 Hotels for Service” award went to Iberotel Makadi Beach, Iberotel Makadi Oasis Club, Sol Y Mar Club Makadi-Hurghada, Iberotel Dahabeya-Dahab, Iberotel Coraya Beach Resort, Sol Y Mar Dar El Madina-Marsa Alam & Iberotel Palace-Sharm El Sheikh.

Holiday Inn Cairo Citystars has been awarded the TripAdvisor Travelers’ Choice Award for the Year 2012 for achieving a rating of 4.

Moreover, the “Best Hotels for Relaxation & Spa” award went to Iberotel Palace, Jaz Mirabel Park , Sol Y Mar Sharks Bay -Sharm El Sheikh, Jaz Oriental Resort & Jaz Almaza Beach Resort-Marsa Matruh.

Additionally each of Iberotel Palace & Iberotel Lido -Sharm El Sheikh, Iberotel Coraya Beach Resort- Marsa Alam were awarded among the “Top 25 Bargain Hotels”. Meanwhile the “Trendiest Hotels in Egypt” award went to Iberotel Lido-Sharm El Sheikh, Jaz Crystal Resort & Jaz Oriental Resort-Mersa Matruh.

The Travelers’ Choice Award has become a most renowned recognition in the travel industry, as it is purely based on travelers’ opinions. Every year the 25 Top Hotels of each country are selected in different categories, based on the TripAdvisor popularity index, as well as the reviews and opinions of the TripAdvisor users.

comfortable rooms.hamdalla sahara City is 15 km south of Al Kharga. It has

domed bungalows with neat rooms and private bathrooms.pioneers hotel offers a level of comfort. A swimming

pool, fitness area, outdoor Bedouin style café, billiards and a children’s playground.

minamar hotels in Bahariya is located nearby the lake that is created from natural springs. Nestled between the majestic pyramid mounts of the Western Desert and the beautiful Bahariya Lake.

Tarfa Desert lodge, is located in Dakhla Oasis. The luxurious lodge is ideal for romance, relaxation and solitude.

recommendedThe Magic Springs near al Tarfa lodge are recommended

for a bathe in its sulfuric waters. It has a unique feature; as per the speculations it could reach down to as deep as 1224 meter, but you can hardly tell because the spring projects water bubbles that continue to pop on the surface. The area is modestly equipped with a small cafeteria and a bathroom. You could also immerse yourself in another natural water spring, is located at a distance of only a five-minute drive from Al Tarfa lodge.

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Egyptian tourism will be witnessing a prime event during March 2012, as Egypt has been named Country Partner in the ITB Berlin 2012, which will take place during the period from March 7th to March 11th, 2012. Egypt will be the first Arab Country to be hosted as a Country Partner in the ITB Berlin.

The ITB Berlin hosts around 170,000 visitors, and is considered the largest international congregation for experts in the tourism industry. This prime event provides Egypt with an ideal platform and a unique opportunity to present its diverse touristic portfolio , which makes it one of the world’s most attractive holiday destinations all year round to the German and international markets .

In this respect, a marketing strategy has been developed to maximize coverage and promotion, before, during and after the event. The marketing approach, in collaboration with German Tour Operators, includes intensive advertising campaigns through non-conventional and conventional advertising channels, as well as a public relations strategy that has been launched since the beginning of 2011. The campaign focused on wide participation in all major touristic and cultural events, the launching of press conferences and workshops.

In 2011 and during the first months of 2012, the Egyptian Tourism Authority has promote Egypt as a country partner in the ITB Berlin in all exhibitions and international forums, such as the IMEX held in Germany in May 2011, and the WTM held in London in November 2011. Besides, a promotional campaign for the event is set on the official website of the Egyptian Tourism Authority” www.egypt.travel” and also through various social networks.

Furthermore, the Egyptian Tourism Office in Frankfurt has been participating in all important events taking place in the various cities of Germany, especially the Tutankhamen exhibition in Wiesbaden held in June 2011, the World Equestrian Festival held in August 2011, the Berlin International Economics Conference held in September 2011, the Global Forum for the Development and Enhancement of Communication between the air carriers and airports in October 2011, as well as, the 4th Annual Golf Tournament, initiated in Germany and was ended in Hurghada, Egypt, with a closing ceremony at Habo Temple in Luxor in December 2011, in the presence of a huge media coverage. The Egyptian Tourism Office in Frankfurt, also exploited all major events held by the German Chamber of Commerce to promote this event , as well as other cultural activities across Germany.

Over and above, intensive advertising campaigns, aiming the Trade sector, were launched in major German publications specialized in tourism and travel, as well as, organizing a number of trips for major German tour operators and travel agents.

In terms of advertisement aiming the public, the Egyptian Tourism office in Frankfurt prepared an intensive campaign to cover the fair before, during and after, using all traditional and non-traditional means of advertising to support Egypt’s media presence, starting January 2012. Also, The Egyptian Tourism Authority organized several events, in Egypt and Germany, to promote this important occasion.

On another note, Egypt’s Pavillion will be held at Hall No. 23A of the International Congress Center in Berlin in an area covering 2526 m² with the participation of 120 travel agencies and hotels. The “Unique Fusion “and “All-Round Welcome” will be the main themes further expressed through the design of the Egyptian Hall where the Ankh iconic symbol of life, one of the Pharaonic icons of ancient Egypt will be the consistent visual cue for Brand Egypt in the ITB, over and above exhibiting touristic products in Egypt and a model of an Egyptian bazaar will be set, displaying handicrafts products and folkloric activities, to reflect the true Egyptian spirit, offering tourists a unique and lively

experience of an old Egyptian souk.

Egypt welcomes visitors to the ITB, with an opening ceremony on 6th March at 6pm at the ICC International Congress Centre that reflects the fusion at the heart of the country -History, Culture, Spirituality, Colour, the Senses and the People are all joined together . As guests enter Hall they will be welcomed by Egyptian representatives who will take them on a journey of stunning visuals. Along their journey guests will enjoy a panorama representing “Egypt – The Place and the Time” .Egypt’s diverse list of attractions is showcased in the 3D film where it showcases superb beaches, spectacular desert scenery and a wealth of historical sites dating back thousands of years.

Following key-note speeches, guests can enjoy a performance combining typical Egyptian folk customs into one dance presentation – “The Colours of Egypt”. Representing Upper Egypt comes Saidi; encompassing the White Med is Askandrany and expressing mysticism is Zar.

The evening continues in a more contemplative mood with a ballet performed by the Cairo Opera House entitled “In Spite of Everything” (“Malgré Tout”). This moving work reflects the new beginning in Egypt after the 25th January Revolution . Then the mood changes again, as an impromptu “Moulid” or “local festival” breaks out.

EGYPT COUNTRY PARTNER in ITB Berlin 2012

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Egyptian Tourism Promotion Authority News letter Egyptian Tourism Promotion Authority News letter

Egyptians are known across the region for their great sense of humour, so with Egypt as the Official Partner Country of ITB 2012, you can expect a good mix of business and pleasure! In fact, the fusion of different elements is what this country does best, so come and explore the many facets of this fascinating land.

Why not start by visiting the official Egypt Booth in Hall 23A? Stop by the entrance and take a look through the giveaways, maps and brochures then make your way over to where there is a traditional Egyptian Bazaar. Here you can watch craftsmen practice their skills, creating sand art, bead jewelry and calligraphy. If you feel lucky, spin the wheel of fortune and you might win one of the artisans’ homegrown artefacts. Egypt has four main touristic regions which are represented in the four corners of the Booth. At one corner venture deep into the Western Desert; here you will find a guide dressed in traditional Bedouin costume who can describe the various terrains and sights among the sands. At another corner, visit the Red Sea – find where best to go snorkelling or diving, which are unspoiled or fun beaches and which resorts are for the luxury or family-friendly or the eco-minded. Then press on to discover more about the treasures of Alexandria and the White Med. As you would expect with Egypt, beaches meet antiquity here in a unique blend. Finally, experience the majesty of the Nile Valley, a series of unique Pharaonic sites accessible from a cruise along the blue waters of the Nile itself.

Before you leave each corner, don’t forget to look for the special souvenir to collect.

For more on what you’ve just seen, take a look at our giant screen streaming live video feed from the Red Sea - Sharm el Sheikh, Hurghada, Gouna, Souma Bay, from a Nile Cruise – between Luxor and Aswan, from Abu Simbel, from Cairo and environs - the Pyramids, the Egyptian Museum, Cairo Tower, Downtown, Old Cairo, the Citadel and the city at night.

Then take a look at the LED screen displaying tweets from the Egyptian people to attendees at the ITB. Please, feel free to tweet us back.

Stay in the Egypt Booth to enjoy performances representing the fusion of Egypt’s culture, arts and spirituality. From 12.30-15.30 daily you can catch mystical Tanoura and colourful folk dancing from Upper Egypt and Nubia as well as hear lively Nubian drums and a recital on a traditional harp.

Pop in on Tutankhamun in Hall 10.2 Here replicas of the fabulous treasure hoard from his undisturbed tomb are displayed. It’s the closest thing to actually being inside the world-famous Egyptian Museum in Cairo.

If all this makes you want to visit Egypt now, try out the daily Lucky Draw from 15:00 – 15.30. Here’s your chance to live like a Pharaoh or to lie on the beach belonging to a luxury resort, or to get out into the desert for a real adventure. We promise you’ll return with a story to tell!

As you continue to walk around ITB look out for the chance to take a memorable photo by spotting the Egyptian Walking Carnival “Egypt Everywhere”. Differently-dressed groups are playing musical instruments and giving everyone the chance for a great picture with them.

Come and revive yourself in Hall 4.1, if you’re feeling tired or a little bored after long business meetings. Performances here represent the fusion of Egypt's culture and arts. Witness the spiritual whirling of Tanoura, colorful Folk Dances from both the White Med and Upper Egypt, and the vivid pounding of Nubian Drums from Upper Egypt. Performances take place according to the schedule below:

Wednesday: 7.03.2012

11:00 - 11:30 Tanoura Show

Thursday : 8.03.2012

11:00 - 11:30 Nubian Drums

Friday: 09.03.2012

13:30 - 14:00 Folk Dancing

Saturday: 10.03.2012

12:00 – 12:30 Tanoura Show


Sunday :11.03.2012



Staying in Hall 4.1 you’re invited to drop into the Adventure Booth. Here you can stretch out under a Bedouin tent, sip authentic Arabic coffee and maybe try a henna tattoo.

Over the week-end, make sure to time your stop for one of the special Lucky Draws taking place, with a chance to win an unforgettable trip to Egypt


13:00 - 13:30; 14:30 – 15:00; 16:30-17:00

Sunday: 11.03.2012

13:00 - 13:30; 14:30 - 15:00; 15:30 - 16:00;

Time to eat at Brandenburgh You can enjoy something completely different by dining in a typical Egyptian Ramadan tent. The colourful design of the tent reflects the fact that Egypt celebrates the holy month in a unique way, combining the spiritual with the festive. Colourful lamps called “fanoos” decorate streets and homes. Friends and families get together after sunset to celebrate the end of the day’s fasting. And the charitable provide free meals for the less well-off, so that everyone can share in the spirit of the occasion. Choose from dishes such as lentil soup, baladi salad, shish tawouk, konefa and many others. Ramadan is a great time to visit Egypt for a completely different kind of holiday experience.

Around the ITBIf you ever lose your way around the ITB and want to find your way back to the Egyptian Hall, look for the Ankhs. Colourful Ankhs with designs inspired by Egypt’s four main tourist destinations act as signposts, helping you find your way to Hall 23A

Before you leave the International Congress Centre to go home, make sure you have your photo taken to carry the spirit of Egypt with you. Pose by our legendary monuments around the ITB or go to the Northern Entrance and stand by the Pharaonic Pillars or rendezvous inside the Southern Entrance to have a memorable photo with a replica of Merit Amoun himself.

Finally, let us know what you think. We always love to hear from everyone on our Facebook page Experience Egypt. Hope to meet you there soon!

Begin the Fun when the

business is donePhotos to cherishEgyptians are known across the region for their

great sense of humour, so with Egypt as the Official Partner Country of ITB 2012, you can expect a good mix of business and pleasure! In fact, the fusion of different elements is what this country does best, so come and explore the many facets of this fascinating land.

Why not start by visiting the official Egypt Booth in Hall 23A? Stop by the entrance and take a look through the giveaways, maps and brochures then make your way over to where there is a traditional Egyptian Bazaar. Here you can watch craftsmen practice their skills, creating sand art, bead jewelry and calligraphy. If you feel lucky, spin the wheel of fortune and you might win one of the artisans’ homegrown artefacts. Egypt has four main touristic regions which are represented in the four corners of the Booth. At one corner venture deep into the Western Desert; here you will find a guide dressed in traditional Bedouin costume who can describe the various terrains and sights among the sands. At another corner, visit the Red Sea – find where best to go snorkelling or diving, which are unspoiled or fun beaches and which resorts are for the luxury or family-friendly or the eco-minded. Then press on to discover more about the treasures of Alexandria and the White Med. As you would expect with Egypt, beaches meet antiquity here in a unique blend. Finally, experience the majesty of the Nile Valley, a series of unique Pharaonic sites accessible from a cruise along the blue waters of the Nile itself.

Before you leave each corner, don’t forget to look for the special souvenir to collect.

For more on what you’ve just seen, take a look at our giant screen streaming live video feed from the Red Sea - Sharm el Sheikh, Hurghada, Gouna, Souma Bay, from a Nile Cruise – between Luxor and Aswan, from Abu Simbel, from Cairo and environs - the Pyramids, the Egyptian Museum, Cairo Tower, Downtown, Old Cairo, the Citadel and the city at night.

Then take a look at the LED screen displaying tweets from the Egyptian people to attendees at the ITB. Please, feel free to tweet us back.

Stay in the Egypt Booth to enjoy performances representing the fusion of Egypt’s culture, arts and spirituality. From 12.30-15.30 daily you can catch mystical Tanoura and colourful folk dancing from Upper Egypt and Nubia as well as hear lively Nubian drums and a recital on a traditional harp.

Pop in on Tutankhamun in Hall 10.2 Here replicas of the fabulous treasure hoard from his undisturbed tomb are displayed. It’s the closest thing to actually being inside the world-famous Egyptian Museum in Cairo.

If all this makes you want to visit Egypt now, try out the daily Lucky Draw from 15:00 – 15.30. Here’s your chance to live like a Pharaoh or to lie on the beach belonging to a luxury resort, or to get out into the desert for a real adventure. We promise you’ll return with a story to tell!

As you continue to walk around ITB look out for the chance to take a memorable photo by spotting the Egyptian Walking Carnival “Egypt Everywhere”. Differently-dressed groups are playing musical instruments and giving everyone the chance for a great picture with them.

Come and revive yourself in Hall 4.1, if you’re feeling tired or a little bored after long business meetings. Performances here represent the fusion of Egypt's culture and arts. Witness the spiritual whirling of Tanoura, colorful Folk Dances from both the White Med and Upper Egypt, and the vivid pounding of Nubian Drums from Upper Egypt. Performances take place according to the schedule below:

Wednesday: 7.03.2012

11:00 - 11:30 Tanoura Show

Thursday : 8.03.2012


Friday: 09.03.2012





Sunday :11.03.2012



Staying in Hall 4.1 you’re invited to drop into the Adventure Booth. Here you can stretch out under a Bedouin tent, sip authentic Arabic coffee and maybe try a henna tattoo.

Over the week-end, make sure to time your stop for one of the special Lucky Draws taking place, with a chance to win an unforgettable trip to Egypt


13:00 - 13:30; 14:30 – 15:00; 16:30-17:00

Sunday: 11.03.2012

13:00 - 13:30; 14:30 - 15:00; 15:30 - 16:00;

Time to eat at Brandenburgh You can enjoy something completely different by dining in a typical Egyptian Ramadan tent. The colourful design of the tent reflects the fact that Egypt celebrates the holy month in a unique way, combining the spiritual with the festive. Colourful lamps called “fanoos” decorate streets and homes. Friends and families get together after sunset to celebrate the end of the day’s fasting. And the charitable provide free meals for the less well-off, so that everyone can share in the spirit of the occasion. Choose from dishes such as lentil soup, baladi salad, shish tawouk, konefa and many others. Ramadan is a great time to visit Egypt for a completely different kind of holiday experience.

Around the ITBIf you ever lose your way around the ITB and want to find your way back to the Egyptian Hall, look for the Ankhs. Colourful Ankhs with designs inspired by Egypt’s four main tourist destinations act as signposts, helping you find your way to Hall 23A

Before you leave the International Congress Centre to go home, make sure you have your photo taken to carry the spirit of Egypt with you. Pose by our legendary monuments around the ITB or go to the Northern Entrance and stand by the Pharaonic Pillars or rendezvous inside the Southern Entrance to have a memorable photo with a replica of Merit Amoun himself.

Finally, let us know what you think. We always love to hear from everyone on our Facebook page Experience Egypt. Hope to meet you there soon!

Begin the Fun when the

business is donePhotos to cherish

12 March . 2012 March . 2012 13

ORIENTAL FUSION - Foo2 2el soto7 band.

Cairo Jazz Club, 197, 26th July St. Agouza

Tel: (02) 3346 1071

Time: 10 pm

4th - CLASSIC MUSIC - Cairo Symphony

Orchestra.

Alexandria Opera House

Tel: (03) 480 0138

Time: 8 pm

FUNK JAZZ - Michelle Rounds.


Tel: (02) 3346 1071

Time: 10 pm

6th - ARABIC POP AND ROCK - Mariam and

Abou.


Tel: (02) 3346 1071

Time: 8 pm

8th - ORIENTAL PERCUSSIVE JAZZ - Yehia

Khalil.


Tel: (02) 3346 1071

Time: 10 pm

11th - INSTRUMENTAL JAZZ - Ahmed Nazmy

Trio ft. Bassel Rajoub.


Tel: (02) 3346 1071

Time: 10 pm

12th - CLASSIC MUSIC - Philharmonic Cham-

ber Orchestra.

Small Hall, Cairo Opera House

Tel: (02) 2739 0132

Time: 8 pm

13th - ACOUSTIC COMEDY - High on Body Fat.


Tel: (02) 3346 1071

Time: 8 pm

14th - JAZZ CONCERT - Elisabeth Lohninger

Quartet from Austria. For the fi rst time in Egypt

experience one of a kind jazz experience.

Alexandria Opera House, 22 Horreya St. Alexandria

Tel: (03) 3570 2975

Time: 8 pm

14th - ARABIC SONGS - Laila Tarek Bahgat.

Malak Gabr Arts Theater, American University in

Cairo, New Cairo Campus.

Tel: (02) 2615 1221

Time: 1 pm

14th - DUBSTEP - DJ Slim.


Tel: (02) 3346 1071

Time: 10 pm


Quartet from Austria.


Tel: (02) 3346 1071

Time: 9 pm


Quartet from Austria.

Cairo Jazz Festival, Azhar Park

Tel: (02) 3570 2975

Time: 7.15 pm

20th - WORLD MUSIC - Noha Taha


Tel: (02) 3346 1071

Time: 8 pm

22nd - FUNK, SOUL & BLUES - Deja’vu band.


Tel: (02) 3346 1071

Time: 10 pm

24th - ORIENTAL JAZZ CLASSICAL - Tony Kal-

das.


Tel: (02) 3346 1071

Time: 10 pm

25th - MODERN VOCAL JAZZ - Adam Miller

Band.


Tel: (02) 3346 1071

Time: 10 pm

27th - ROCK N ROLL - The Cadillacs (Debut).


Tel: (02) 3346 1071

Time: 8 pm

28th - MUSIC CONCERT - Nathan Fischer (gui-

tar), Neveen Allouba (soprano) and Ines Abdel-

daiem (fl ute).

Malak Gabr Arts Theater, American University in


Tel: (02) 2615 1221

Time: 1 pm

29th - ROCK - Egouz Band.


Tel: (02) 3346 1071

Time: 10 pm

31st - WORLD MUSIC - Taxi Band.


Tel: (02) 3346 1071

Time: 10 pm

Theater

4th - MAGIC OF BORLOUS - This is a new play

by Sabeel for the Arts. The performance explores

how women’s rituals by Lake Borolus in North-

ern Egypt affect the life of the village and upset

the balance of power in society, challenging the

norms and traditions.

This multi-media performance, written and

directed by Dalia Bassiouny, presents some rare

peasant songs in addition to new ones.

Factory Space, Townhouse Gallery, 10 Nabrawy St,

off Champolion, Downtown

Tel: (02) 2576 8086

Time: 7 pm

5th - 7th - SABIL THEATER COMPANY

Kinding Sindaw’s multimedia dance theater pro-

duction juxtaposes Tausug dance, music, martial

arts and epic storytelling with Mark Twain’s satir-

ical anti-imperialist writings.

Gomhouria Theater, Abdeen Square

Tel: (02) 2739 0132

Time: 8 pm

10th - 15th DOUBLE FACE MAN - A perfor-

mance by Artistic House for Theater.

Gomhouria Theater, Abdeen Square

Tel: (02) 2739 0132

Time: 8 pm


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Renee Harris Dance Company, Cairo Opera House

Art

1st - 10th - WINTER GARDEN - The Japanese

Foundation presents the fi rst of its kind exhibi-

tion under the name MICROPOP. Curated by

Midroi Matsoi, the exhibition is by young Japa-

nese artists that have started in the 1990s

Gezira Arts Center, 1 Sheikh El Marsafy St. Zamalek

Time: Exhibition is open daily except Fridays from

10 am to 2 pm and 5 pm - 9 pm

1st - 21st - GIZA THREADS - Rana ElNemr takes

a poetic approach to her subject.

This new body of work weaves together layers of

fragile ephemeral visual narratives, which began

in the Governorate of Giza in 1999.

Townhouse Gallery, 10 Nabrawy St, off Champolion,

Downtown

Tel: (02) 2576 8086

1st - 31st - 30 DAYS RUNNING IN SPACE - A

project of Egyptian Artist Ahmed Bassiouny, who

was killed on 28 January 2011 during the “Fri-

day of Anger” in Tahrir Square. The project was

presented to the Egyptian Pavilion at the Venice

Bienniale in 2011.

Sharjah Art Gallery, American University in Cairo,

New Cairo Campus.

Tel: (02) 2615 1221

Time: Gallery open Sunday, Monday, Wednesday &

Thursday, 11 am - 5 pm

3rd - 31st - PARALLEL VISIONS - A selection of

the works of 27 talented art students from AUC.

Kasr El Shama’ St. Fustat. Old Cairo.

Tel: (02) 2615 1221

Time: Gallery open Sunday, Monday, Wednesday &

Thursday, 11 am - 5 pm

4th - 29th - VAN LEO - A RARE LOOK - Since

the beginning of World War II, Armenian photog-

rapher Van-Leo photographed Egyptian stars,

artists, poets, cabaret entertainers and Western

visitors- all drawn to his studio by the lure of his

glamorous portraits.

Van-Leo’s work includes portraits celebrities, as

well as unique views of Cairo and the Pyramids.

The Gallery will also display some of his memo-

rabilia, including his correspondence, his camera

and personal effects.

What makes this exhibition unique is that never

before has Van-Leo’s wide oeuvre of work has

been shown to the public before.

The Photographic Gallery, American University in


Tel: (02) 2615 3318.

Time: Gallery hours Sun-Thurs 10 am to 4 pm

4th - 29th - SWEEPING FROM THE SHOP - by

artist Mostafa Razzaz, whose works has been

exhibited both nationally and internationally with

great acclaim

Picasso Art Gallery, 30 Hassan Assem St. off Brazil,

Zamalek

Time: Exhibition is open daily except Sundays from

10 am- 9 pm

22nd - 29th - EAST...WEST - In this exhibi-

tion, artist Taha Hussein is inspired by the

thought and philosophy of pioneering German

poet “Wolfgang Goethe” (1748 – 1832 AD), who

embraced his relationship to the East.

Through the paintings, the artist is inspired by

several European & Oriental artists, thus estab-

lishing a dialogue with their own personal

characters, which is represented in his own

adaptations of famous paintings by Michael

Angelo, Matisse, Leonardo Da Vinci, Van Gogh

and Bronzino.

Al Masar Gallery, Baehler’s Mansions,

157b, 26 July St. Zamalek.

Tel: (02) 2736 8537.

Time: Opening hours Sat - Thurs. 11 am to 9 pm.

Fridays by appointment

11th - 29th VOICES OF SYRIA - A group exhibi-

tion of dissident Syrian artists, who are currently

living and working in Syria, despite the diffi cult

situation.

Through this exhibition the already well-known

artists will have the possibility of gaining an

even broader international visibility. By selling

their artworks, they will be fi nancially supporting

other independent Syrian artists, who have been

deeply affected by the circumstances in their

home country.

Mashrabia Gallery of Contemporary Art,

8 Champollion St. Downtown.

Tel: (02) 2578 4494

Time: Opening at 7pm. Gallery hours daily 11 am to

8 pm except Fridays

Opera

7th - 9th & 11th TO 13th TOSCA - Cairo Opera

Company and Orchestra. An opera in three acts

by Giacomo Puccini to an Italian libretto by Luigi

Illica and Giuseppe Giacosa.

Main Hall, Cairo Opera House

Tel: (02) 2739 0132

Time: 8 pm

Modern Dance

15th - RENEE HARRIS DANCE COMPANY (USA)

- Rennie Harris, the artistic director and chore-

ographer, celebrates hip-hop culture on his own

terms by using some of the world’s most infl uen-

tial forms of movement, music and storytelling to

revolutionize contemporary concert dance.


Tel: (02) 2739 0132

Time: 8 pm

Music

3rd - CLASSIC MUSIC - Cairo Symphony

Orchestra.


Tel: (02) 2739 0132

Time: 8pm

CALENDARMarch 2012

Katherine Bakhoum, Safar Khan Gallery