newsletter · newsletter spring 2015 big plans, ... viewpoint news • issue 35 • spring 2015...
TRANSCRIPT
Newsletter
Spring 2015
Big plans, bright future
Looking back at the results from:• Tees Achieve (Viewpoint Rapid
Response Survey)
• Viewpoint 39
• Viewpoint members’ contributions to ‘other’ important consultations at the end of 2014/15
Looking forward to:• More online respondents
for Viewpoint
• Residents Survey 2015 (and, as a result, a short break for Viewpoint!)
• The Borough’s Spring and Summer Events...
In this issue:
Viewpoint rapid response survey on “Tees Achieve”
All survey results were statistically weighted to be representative of adult residents across the Borough by age, gender and location of residence. Your answers to the survey have taught us:
• Awareness of what Tees Achieve is/does could be improved. Only 56% of you had heard of it before you received the Survey.
• 83% of you who are currently attending a “Tees Achieve” course said you were either very
secondly, you would visit a local library for that.
• Most of you said you would prefer to attend an adult education class in a “local community building” (e.g. Church Hall, Community Centre), then a “local college” and then a “local secondary school.”
Our colleagues in Tees Achieve are using the results from the Survey to forward plan.
2 | Viewpoint News • Issue 35 • Spring 2015
Looking back on
In December 2014 we invited online Viewpoint respondents to share their views on Tees Achieve. We did this to help understand what our residents know about it and what they want from it.
Rated ‘Good’ by Ofsted and ‘Outstanding’ for Community Learning, Tees Achieve, your Adult Education Service, offers a wide range of learning and apprenticeship training opportunities
Delivered in a much more informal way than school, with the aim of supporting you to do your best, Tees Achieve offers a massive range of different courses. For example, it has courses
www.stockton.gov.uk/adultservices/adultedandemploymentsupport/adulteducation/
Our colleagues in Tees Achieve are using the results from the Survey to forward plan. As a
Tees Achieve
We started by asking which FESTIVALS AND EVENTS in the Borough you had heard of before receiving Viewpoint 39…
you were MOST LIKELY to have heard of are:
1. SIRF (MOST LIKELY) – a HUGE 97% had heard of this
96% had heard of this
92% had heard of this
93% had heard of this
78% had heard of this
The 5 Festivals and Events YOU were most likely to have heard of...
SIRF
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
97% 96%
Yarm Fair
92%
Remembrance Day
93%
78%
Viewpoint 39THANK YOU for answering our last ‘standard’ Viewpoint survey (online and by post) during January and February 2015.
received (55% online and 45% by post). This means we had a response rate of 46%. All survey results were weighted to be statistically representative of all adults in the Borough by age, gender and location of residence in the Borough.
Viewpoint News • Issue 35 • Spring 2015 | 3
Results also showed that most of you were also
of the following festivals and events in the Borough:
• Festival of Light and Colour
• Mayor’s Carol Service
• Yarm Gala
The 5 Festivals and Events YOU were least likely to have heard of...
40%
35%
30%
25%
20%
15%
10%
5%
0% Mayor’s
Sunday ServiceReminisce
Event
Duathlon Tees Valley Garden Show
13%
23% 24%
31%35%
events in the Borough that you were LEAST LIKELY to have heard of are:
1. Stockton Golf Week (LEAST LIKELY) – only 13% had heard of this
4 | Viewpoint News • Issue 35 • Spring 2015
Next, we asked you which of the SPECIALIST MARKETS in the Borough you had heard of before receiving Viewpoint 39…
MOST LIKELY to have heard of are:
1. Christmas Farmers’ Market (MOST LIKELY) – An amazing 83% of you had heard of this
heard of are:
1. Green Fingers Market (LEAST LIKELY) – just 4% of you had heard of this
Viewpoint News • Issue 35 • Spring 2015 | 5
The 5 Specialist Markets YOU were most likely to have heard of...
Christmas Farmers’ Continental Chic Vintique
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
83% 79%72%
61%
35%
The 5 Specialist Markets YOU were least likely to have heard of...
Green Fingers Student Easter Schools Durham University
Love Your
Celebrations
12%
10%
8%
6%
4%
2%
0%
4%
7%8% 8%
10%
6 | Viewpoint News • Issue 35 • Spring 2015
Overall, most of you were also more likely to have NOT HEARD than to have HEARD of the following specialist markets in the Borough:
• SIRF Grub
• Food, Fitness and Fun
These results are really useful to have. It is a fact that some of the festivals, events and specialist markets we asked about are either very new, or one off, so most people may not know much about them. But, we will use what you have told us to help us improve how we plan and promote all of our festivals, events
Local radio Rediscover Stockton Shop
Direct mail through the door Facebook
Stockton Council Website Local TV Twitter
Direct email
National TV
Then we asked how you have heard about festivals, events and specialist markets in the Borough in the past…
1. Stockton News (MOST LIKELY) – an impressive 87% of you said this
1. Instagram (LEAST LIKELY) – just 2% of you said this
1. Stockton Sparkles (MOST LIKELY)
2. SIRF
4. Remembrance Day
5. Yarm Fair
1. Stockton Golf Week (LEAST LIKELY)
2. Tees Valley Garden Show
4. Mayor’s Sunday Service
5. Mayor’s Carol Service
MOST LIKELY to have ATTENDED… LEAST LIKELY to have ATTENDED…
Viewpoint News • Issue 35 • Spring 2015 | 7
How have you heard about festivals, events and specialist markets in the Borough in the past?100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
87%
73%70%
Local
66%
Word of Mouth
65%
Social Media
8%
Radio
7%
6%
What’s App
2%
2%
MOST LIKELY... LEAST LIKELY...
1. Sparkles (MOST LIKELY)
4. Chic Vintique
1. Easter Schools Market (LEAST LIKELY)
4. Food, Fitness and Fun
MOST LIKELY to have ATTENDED… LEAST LIKELY to have ATTENDED…
Thinking about specialist markets, in the last six months, you told us you were…
Next, we asked you what affected your decision to attend one of the Borough’s festivals, events or specialist markets…
1. Travel there and back easily (BIGGEST OF THESE INFLUENCES)
3. Easy to get to from home
4. Free
1. Stockton News AND Direct mail through the door (MOST POPULAR WAYS)
3. Local newspaper
5. Roadside banners/advertising boards
8 | Viewpoint News • Issue 35 • Spring 2015
attend any festivals, events
in the Borough, you told us that the following 5 things
We also asked how you would prefer to hear about festivals, events and/or specialist markets in the Borough in future. Your top 5 preferences were:
Amongst other things, you also suggested we should use community newspapers and social media.
When we asked what websites we should use to help us promote the Borough’s festivals, events and specialist markets, the most popular suggestions you gave were:
Council Website
• A dedicated Events website for the Borough, please see:
• Adverts on Google
Viewpoint News • Issue 35 • Spring 2015 | 9
Information WANTED beforehand… 1. Cost of attendance – if any (MOST
WANTED)
2. Finish time
3. Locations of different parts of an event/
Information NEEDED beforehand…1. Start time (MOST NEEDED)
3. Finish time
5. Locations of different parts of an event/
When we asked what kind of information you WANT and NEED before and at any of the Borough’s festivals, events and specialist markets, you told us:
FESTIVALS, EVENTS AND SPECIALIST MARKETS
Information WANTED on the day… 1. Start time (MOST WANTED)
information
5. Appropriately located signage for
Information NEEDED on the day…1. Start time (MOST NEEDED)
3. Finish time
4. Map of different parts of an event/
5. Appropriately located signage for car
routes inward
FESTIVALS, EVENTS AND SPECIALIST MARKETS
10 | Viewpoint News • Issue 35 • Spring 2015
Respondents’ names and contact details have been shared with our Arts, Culture and Leisure Team. They need to ensure that the group is representative of all residents of
Finally, 84 of you said you would like to work with us on a voluntary basis to help make decisions about festivals, events and specialist markets.
1. Didn’t know beforehand that it was actually taking place (but would have attended if I had) (MOST LIKELY)
4. Weather was not good
We then asked what in particular affected your decision to attend a festival, event or specialist market in the Borough.
The TOP 5 reasons given for NOT ATTENDING a festival, event or specialist market in the Borough were:
Most of you also gave the Borough’s festivals, events and specialist markets an overall score of 9 out of 10.
At the end of the Survey we asked you what you thought about the festivals, events and specialist markets in the Borough overall…
Festivals, Events and Specialist Markets in the Borough...
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Are
goo
d fo
r th
e B
orou
gh
82%
Hel
p at
trac
t new
peo
ple
to th
e B
orou
gh
71%
Are
a g
ood
use
of
Cou
ncil
reso
urce
s
70%
Mee
t the
nee
ds/d
eman
ds
of lo
cal r
esid
ents
69%H
appe
n in
the
righ
t pla
ces/
loca
tions
in th
e B
orou
gh
68%
Hap
pen
in e
noug
h di
ffer
ent p
lace
s/lo
catio
ns in
the
Bor
ough
59%
Focu
s on
the
need
s/de
man
ds o
f peo
ple
from
ou
tsid
e of
the
Bor
ough
49%
Viewpoint News • Issue 35 • Spring 2015 | 11
Stockton on Tees Borough Council Website Improvements• In late 2014, all online Viewpoint respondents were invited to be part of a discussion group to
improve our website.
meeting was on 12 August 2014. They then had a follow up meeting on 10 February 2015.
• What they use the Council website for (and how)
• What does and does not work well with the Council’s current website
• How early draft layouts for the new website could be improved just before it went live
• Viewpoint members provided a range of useful comments and suggestions across the two
number of alterations were suggested, and, where it was possible to do so, these have been implemented.
when using our website.
Viewpoint members’ contributions to ‘other’ important consultations at the end of 2014/15
12 | Viewpoint News • Issue 35 • Spring 2015
• In early 2015, all online Viewpoint respondents were invited to be part of a discussion group to help the Council’s Customer Service
create a new, online, Customer
Council’s website.
• On 10 February 2015, a small group of Viewpoint members
information about where they live,
enquiries) and to put forward
particularly in terms of how the information is presented and the fact that the information displayed for each ‘customer’ is local to their property.
• In particular, the discussions
process is user friendly
provide helpful and useful information for residents
different way to engage with our customers in an easy and accessible way, at any hour of the day. It also offers us the chance
As a result of being involved in this
My Stockton
• Our ‘Transport and Environment Team’ recently invited Viewpoint members to share their views on the development of the fourth Local Transport Plan (LTP) for the Borough.
• All members of Viewpoint were sent (either online or by post) a basic transport survey and asked what they thought the Council’s transport objectives overall should be and what they thought should be the transport objectives in their local area of the Borough.
• All members were also invited to take part in a follow-up workshop which explored these subjects in more detail. The event was held on Saturday 14 March 2015 and 45 Viewpoint members took part in it.
• The information gathered from all of this consultation is being analysed as your Newsletter goes to print. Please be fully assured that our colleagues are extremely grateful for your input on this work. Thank you.
As a result of being involved in that work, YOU have helped decide what the Borough’s future Local Transport Plan (LTP) will focus on.
LTP 2016 Onwards Consultation
Viewpoint News • Issue 35 • Spring 2015 | 13
Tees Valley Combined Authority Consultation
• Between 10 December 2014 and 31 January 2015, the 5 Local Authorities in the Tees Valley consulted on the proposal to create a Combined Authority for the Tees Valley.
• We directly invited all Viewpoint members to share their
2015.
• In total there were over 1,900 responses (of which 1,638 were residents). Of these:
• 74.46% agreed that the partnership approach was important
• 64.77% agreed that the Tees Valley should strengthen its partnership approach through a new Combined Authority.
• 90.59%important area of economic growth for the Tees Valley.
• 89.09% agreed that Transport and Infrastructure is an important area of economic growth for the Tees Valley.
• 89.55% agreed that Business Investment is an important area of economic growth for the Tees Valley.
• 86.39% agreed that Economic Development is an important area of economic growth for the Tees Valley.
• 68.14% agreed that Low Carbon is an important area of economic growth for the Tees Valley.
• A number of comments (both in favour and against the creation of a Combined Authority) were also made. You can read about these in the full Consultation Report available
att25330.pdf
be done if the Tees Valley is to get a Combined Authority. The
what the next steps are.
determine if there will be a Tees Valley Combined Authority in
Being an “online” Viewpoint member • Means that you will be invited to respond to all of
our ‘rapid response’ surveys (up to 5 questions,
• Means that you can help us reduce the cost of
growing priority for us.
If you are not already an online Viewpoint respondent, why not give it a go? All you need to do is send us a short message using the contact details provided on the back of this newsletter and provide the email address you want us to send online Viewpoint survey invitations to.
Viewpoint surveys by post.
Looking forward...
extremely helpful information about our residents. Face to face interviews will be held with a statistically representative group of residents from across the whole of the Borough and you may
Survey (Viewpoint 40) out until later in the year.
During the coming months we will be carrying out a Borough wide “Residents Survey”
14 | Viewpoint News • Issue 35 • Spring 2015
A O S I R F U W W E I O S E T O R K T T L T A E B T G O O E S L F T M G A R Y S
D S E L J R O S R D D T I F K L W I E W E Y F L O H C G A U O O T S R C A F E C
C V E R C S I H L O A C K E E O U T I U O T I T S K C E A T L I M S E D L W I D
W O C E F A R M E R S M A R K E T T E O
D T I E F S E E S R T K A I T D T H E T
Word search
ENJOY!!!
Event
Social Media
Borough
Combined Authority
Discussion Group
Online
Tees Achieve
Residents Survey
Tees Valley
Festival
SIRF
Website
Viewpoint News • Issue 35 • Spring 2015 | 15
Returning to the theme of events, please don’t forget to visit www.events/stockton.gov.uk for more information about festivals, events and
friends and family at one of them soon!
Big plans, bright future
Contact us… If you have a question about this Newsletter or Viewpoint more generally, please contact us at:
FREEPOST RTKU-KGBC-LRTEViewpointPolicy, Improvement and EngagementStockton-on-Tees Borough CouncilPO Box 11Municipal BuildingsChurch RoadTS18 1LD
Tel. 01642 527455