News amp Viewson Unified Communications amp Collaboration

PAGE 1

With little fanfare Cisco has announced a first-ever premises-based inside-the-firewall version of the industry-leading WebEx web conferencing platform the Cisco WebEx Meetings Server while Citrix introduced an enhanced iPad app for GoToMeeting

The Citrix announcement was made at the companyrsquos Synergy end user event in Barcelona last week Designed to extend the ease and convenience of GoToMeeting for Apple devices mobile workers can now launch instant or pre-scheduled meetings from their iPhone or iPad

The new GoToMeeting for iPad app also adds the ability to present content from multiple cloud storage systems mdash including Citrix ShareFile and Dropbox mdash through native integrations and the built-in web browser Some of the features apply only to the iPad while others are supported on both iPads and iPhones Users can launch a meeting and invite attendees with a few onscreen taps and change presenter so another person can show his her screen (iPad amp iPhone) On the iPad only users can

present content by simply browsing to it or opening email attachments can share content from ShareFile or Dropbox during a meeting and can brainstorm with an onscreen highlighter and whiteboard

The WebEx announcement came at last weekrsquos Cisco Collaboration Analyst and Consultant Summit in Los Angeles The company that established itself as an early visionary in hosted services WebEx has taken its SaaS solution and produced a highly secure fully-virtualized premises-based conferencing solution that combines audio video and web conferencing Cisco WebEx Meetings Server is a software-based solution that runs on Cisco UCS x86 Servers and VMware 50 The solution uses the VMware virtual appliance technology for rapid deployment of services to users and provides two options for helping users to securely access WebEx conferences without going through a VPN customers can deploy reverse proxy (edge servers) in the enterprise perimeter (aka DMZ) or deploy reverse proxy (edge servers) behind their internal firewalls thereby eliminating all DMZ components and related security concerns that come with placing servers in the DMZ In addition standard and simple port forwarding

Volume 13 Issue 22 24-October-12

One-Two Web Conferencing Punches from Citrix Online and Cisco Andy Nilssen andynwainhousecom and Alan D Greenberg agreenbergwainhousecom

GoToMeeting for iPhone and iPad

Full Deployment of WebEx Meetings Server Behind a Firewall

PAGE 2Volume 13 Issue 22 24-October-12

deployments in the WR Bulletin Volume 13 Issue 20) So maybe the cloud will remain high on the hype cycle for the foreseeable future but even so ldquotherersquos gold in them thar firewallsrdquo and Cisco wisely recognizes itrsquos a market to go after

News in BriefVideo Conferencingbull Huawei has upgraded the configuration

and conference management capabili-ties for its RP series room telepresence systems and now features an Android-based tablet to achieve wireless touch control From the tablet users can be given control over the entire conference process They can initiate conferences control cameras manage chair control

rights switch between mul-tiple presenta-tion modes configure settings and customize the conference control screen If they are given chair control rights they also can enable voice-activated switching by speaker or by site to ensure that the video of the speaker is always on screen The

tablet also enables users to add sites extend confer-ences and perform other functions

bull Vidyo announced this week a new executive desktop system that will offer up to 1080p30 encode and 1440p60 decode for the bargain basement price of $750 The company also is demonstrating its next generation scalable HEVC (H265) codec design that will show the benefits of HEVC requiring half the bit rate of H264 SVC to achieve the same or better quality at 1080p60 This should translate to higher

on Ports 80 (HTTP) and 443 (SSL) helps minimize the number of ports that need to be opened in external and internal firewalls The solution does require Cisco Unified Communications Manager (UCM) (release 71 or greater) for SIP trunk audio conferencing With security as the goal the platform uses industry-standard SSL 30 and 128- or 256-bit AES Encryption and supports United States Department of Defense grade FIPS 140-2 Level 1 encryption What Andy and Alan think We live in interesting times We say this without irony but instead with the pleasure of watching a technology wersquove covered for years continue to morph to address end user and security-minded enterprise needs and concerns First we tackle Citrix While not the first to enable presentation of content from a mobile device (read Adobe Connect and SMARTrsquos Bridgit were there first) Citrix has taken a leap forward by making the idea of screen sharing so old school the idea of sharing from the cloud the new school of thinking The ability to pull content from the cloud via a ShareFile or Dropbox folder natively opens up a tremendous set of opportunities for spontaneously collaborating with others sharing any content one has stored mdash not just pre-planned file uploads to a central server And it truly breaks the mold of ldquoshare-my-screenrdquo working and opens up the model of ldquoshare-any-contentrdquo collaborating While in theory other web conferencing products may let users access files through integration efforts that are one-off the native capability contained in the iPad app is what the ldquogotchardquo here is

We debated internally what we think is bigger here the Citrix announcement (Andy) or the WebEx announcement (Alan) Even as the world hypes the cloud (analysts press consultants and service providers) WebEx sees big opportunity in what must have been a non-trivial task ldquoproductizingrdquo a service in a way that allowed it to put the product into customer hands Customers can break things as we all know so well and Cisco will be losing some control over how customers deploy and over the ultimate user experience But the move is big because government military financial services and even some healthcare pharmaceutical organizations absolutely require inside-the-firewall conferencing technologies with absolutely high-level security Cisco even positions its product as ldquoa web conferencing solution for private cloudsrdquo Adobe has chewed up the competition in this arena particularly in governmental Department of Defense deployments (we mentioned a recent Adobe case study on DOD

Huawei Tablet UI

PAGE 3Volume 13 Issue 22 24-October-12

quality video conferences over narrow bandwidth networks Other announcements include a web browser-based ldquotelepresence-quality experiencerdquo (their words not ours) that will support video calls with Skype Facebook Google Talk and other business video applications and a multi-protocol media server that supports H264 AVC H264 SVC H263 H323 and SIP A virtualized version for VMware environments mdash meant to support cloud-based deployments mdash reportedly will ship in Q1 2013 Our colleague Ira Weinstein will be weighing in on these announcements and other matters of importance in an upcoming research note for Group Video Conferencing subscribers

bull Vyopta has released its vControl Touch iPad app for controlling Cisco video conferencing endpoints The vControl app provides access to call functions camera controls presentation layouts and a recording button and can be downloaded for free from the iTunes store

bull Strategic Products and Services (SPS) has announced it has finalized the acquisition of global visual collaboration and managed service provider Providea Conferencing Headquartered in Camarillo CA with offices nationwide and in the United Kingdom Providea Conferencing plans designs implements and supports video networks and cloud-based applications SPS is a multi-vendor systems integrator specializing in the design installation and management of converged communication solutions contact center advanced IP telephony unified communications (UC) network infrastructure and mobility solutions

bull Blue Jeans Network has an-nounced that it is integrating with LinkedIn enabling users to use their social network credentials to sign in Dur-ing calls other users with whom they are video con-ferencing will see various LinkedIn information such as bio headshot and past messages This info report-edly will be automatically uploaded to a userrsquos Blue Jeans profile giving LinkedIn members the ability to learn more about people on the call without needing to visit other sites Theyrsquoll also be able to communi-cate offline via LinkedIn during and after calls Read-ers will recall that wersquove covered Blue Jeans Networkrsquos many integrations in the past year such as its integra-tion with Salesforcecom among other platforms

bull Still in business after 27 years VTEL is now shipping a new IPanel group video conferencing system featuring dual 60-inch Vizio LCD flat panel displays and a professional quality mobile stand for a list price of $10995 The VTEL IPanel Dual 6000 is an H323 standards-based video conferencing system that includes the ability to run Skype or any other PC-based mode of video conferencing seamlessly

bull And continuing with the sudden commoditization of video conferencing Best Buy indicates it is bringing out its own Android-based tablet the Insignia Flex The tablet reportedly will include the Android 40 ICS a dual-core 1GHz processor and a 97-inch screen and offer a ten hour battery life It will also have a front facing camera for video conferencing and weight about 145 pounds same weight as the Apple iPad We suspect therersquos an app for that

Web Conferencingbull The camp in Redmond Microsoft has launched a

four-year $80 Office 365 subscription for university students that includes Word PowerPoint Excel OneNote Outlook Publisher and Access as well as 60 Skype world minutes per month and 27GB of Premium SkyDrive storage The Office 365 University service also includes a Lync Web App and the companyrsquos communications promote the ability to ldquoconduct and attend online classes share high-resolution videos applications and desktops so you can be fully present without physically being thererdquo This works out to about $167 a month so after freemium services this may be one of the lowest priced suites of services around Students can access the service from up to two devices and this appears

Vyopta iPad app

PAGE 4Volume 13 Issue 22 24-October-12

that the number calling them to join a meeting is your iMeet Room and bandwidth bars a visual display of a userrsquos bandwidth connection strength Other new features include the ability to email meet-ing notes taken dur-ing an iMeet meeting new backgrounds and the ability for an iPad iPhone or computer to remember the iMeet Rooms that have been attended and more or less save that informa-tion to a Favorites tab

bull FastViewer has stream-lined its web conferenc-ing and remote support offerings now providing two instead of four solu-tions Instant Meeting now offers the same features as what were previously known as Conferred and Presented editions The company also took its Supported and Remoted of-ferings and now merged them into one service called Secure Advisor FastViewer also has updated its iOS and Android apps to support the ability to start pre-scheduled conferences and support sessions from a mobile device Additional functions include the abil-ity to select presenters and disconnect users

bull FreeConference has introduced its Mobile 20 app which includes a OneTouch conference dialing capability and the ability for organizers to share schedule record listen to and view conference details from their mobile phones

bull The free AnyMeeting web conferencing service has announced it has integrated with VMware Zimbra Collaboration Server with the launch of the AnyMeet-ing Zimlet The new AnyMeeting Zimlet gives Zim-bra users the ability to schedule launch and manage AnyMeeting online meetings from within Zimbra Users can designate meetings as AnyMeetings with a single click or simply drag-and-drop contacts and emails onto the AnyMeeting Zimlet icon

to be a recasting of a similar offering Office 365 Home Premium Obviously the goal is to ldquoown the kidsrdquo and their technology apps but we have to point out that Google and Apple were there first Wersquoll be hearing from Microsoft at the upcoming Educause conference and perhaps get some additional insight into the offering

bull Meanwhile we note from a Microsoft blogpost that Lync 2013 will contain video conferencing with a gallery view which will include a video preview function for use before going live the ability to manage that gallery view (promote participants from the ldquositting rowrdquo to the ldquostanding rowrdquo) and other icons and notifications designed to help users further understand whatrsquos going on and who is up to what Presenters can ensure that only other presenters can share their video via a ldquoNo Attendee Videordquo action tab

bull PGi has launched version 25 of the iMeet service Features include a very much overhauled new iMeet interface that changes the UI layout as in the sample iMeet connect option Release 25 adds functional-ity social network sign-in for guests personalized Caller ID (in some countries) that lets a guest see

Office 365 University

Microsoft Lync 2013 ldquoNo Attendee Videordquo Action Tab

New iMeet Connect Option on Menu Bar

iMeet Bandwidth Bar

iMeet Mobile Favorites Syncing

PAGE 5Volume 13 Issue 22 24-October-12

bull ClickWebinar has announced the launch of a Facebook app that enables a ldquoFan Page Adminrdquo to host an entire meeting mdash from invitations to presentation to post-meeting feedback mdash inside the Facebook environment The marketing pitch ldquothese face-to-face encounters can be used to foster and reinforce the community feeling for an organizationrsquos Facebook fansrdquo

Internationalbull Easymeetingnet a service provider of video con-

ferencing-centric virtual meetings based in Norway has added office products supplier Pitney Bowes as a reseller in the Nordic region

bull London- and Hong Kong-based video managed services provider UCi2i and Comstor UK a division of the Westcon Group have announced a partner-ship to deliver a new suite of video conferencing managed services New service plans are available both off-the-shelf and customized to meet customer requirements The agreement between the two companies relates to a number of areas namely Cisco TelePresence as a Service (TPaaS) Authorized Technology Provider (ATP) TP TP SMB and Partner Core Bridge Programs mdash a collaborative services infrastructure designed for Cisco TelePresence It also includes Comstorrsquos collaboration club and men-tor program Smart-net support services are offered by Comstor in conjunction with Cisco It looks like ex-Cisco executive Andreas Dohmen who arrived at Comstor only a few months ago is already beginning to drive new partnerships

New White Paper The Viability of Large-Scale Personal Video Conferencing Deployments

After less than two months of planning Avaya deployed desktop video conferencing to 4000 em-ployees This white paper spon-sored by Avaya turns an eye to its own internal deployment high-lighting the importance of critical mass the ability to conference with many types of endpoints and the value of both scheduled and ad hoc video calling

Andy Morison New Vice President of Client Services Wainhouse ResearchWR is excited to announce the addition of Andy Morison as Vice President of Client Services In this role Andy is tasked with leading our sales efforts as well as being responsible for overall client satisfaction and retention As Andy put it ldquoI am excited about joining the Wainhouse Research team and helping to improve upon our already industry-leading research and client support My number 1 priority is to ensure that we remain easy to do business with and to continue to add more value for our growing list of clientsrdquo Andy is a proven industry veteran of 20+ years having led sales and delivery teams at Forrester Research Yankee Group and most recently The Institute for Applied Network Security (IANS) He is the third ldquoAndy Andrewrdquo to be a part of Wainhouse Research but we remain an equal opportunity employer and the similar name is purely coincidental ldquoAndy Mrdquo is based in southern New Hampshire mdash very conveniently near Boston mdash and can be reached at amorisonwainhousecom

Upcoming WR Speaking Appearances amp Events

24 October Monterey CA

Bill Haskins VCI-Group 3rd Annual Conference

30 October Anaheim CA

Bill Haskins AVI-SPL Collaboration Expo 2012

1 November San Antonio

Alan D Greenberg WCET

28-29 November 2012 Singapore

WR UCampC Summit Conrad Centennial Hotel

28-29 January Amsterdam

WR UCampC Summit NH Barbizon

16-17 July 2013 Santa Clara California

WR UCampC Summit Hyatt Regency Santa Clara

Other Analyst Travel to Industry Events

30 October Los Angeles CA

Steve Vonder Haar Streaming Media West

7-8 November Denver CO

Alan D Greenberg Educause

Andy MorisonVP of Client Services

Wainhouse Research

PAGE 6Volume 13 Issue 22 24-October-12

Wersquove got all the bases covered Our first Summit in Singapore will tackle and come to grips with all major aspects of UCampC During this two-day event no fewer than seven key focus areas will be explored each led by a Senior WR Analyst with supporting presentations from leading technology partners and IT strategists at major enterprises Each focus area will provide both a global perspective and a regional one

Just added to the program are WRrsquos Andrew W Davis who will present over video and Conference Director Richard Norris who will be on-site Topic areas and lead analysts include

bull UCampC The Big Picture ndash Marc Beattiebull Unified Communications or Unified Confusion

ndash Bill Haskinsbull Video Conferencing An Industry in Transition ndash

Andrew W Davisbull UC amp Personal amp Web-based Collaboration

Muscle into Collaboration Services ndash Marc Beattie

bull Professional amp Managed Services - Accelerating the Value amp Use Video ndash Ira M Weinstein

bull CPE Hosted Services Managed Services The terminology explained and what each may mean for the Enterprise ndash Richard Norris

bull Mobility - Is the future of collaboration simply an app on a smartphone or tablet ndash Bill Haskins

Join Wainhouse Research in Singapore

28-29 November 2012 bull Conrad Centennial

UCampCWAINHOUSE RESEARCH

SUMMIT 2012Singapore

SILVER SPONSORGOLD SPONSORS

Full event information may be found at wwwwainhousecomspore2012 and we have just a few sponsorship opportunities still open If interested please contact our Sales team

Andrew Davis

Richard Norris

Early Bird Special

Already a WR subscriber

If your organization is already a subscriber to

WR services you receive a 20

discount off any WR event

registration fee

WRrsquos preferential rate of $325 (SGD)night at the Conrad expires 16 Nov mdash Book your room now

This is the single most comprehensive UCampC event that Wainhouse Research has hosted If you are responsible for UCampC in your organisation or work for a UCampC manufacturer reseller or service provider then mark this event in your calendar book your tickets and register on our website now

Register before 7th November and save

$100

PAGE 7Volume 13 Issue 22 24-October-12

New Studies from Wainhouse ResearchFor information on WR studies and subscriptions contact saleswainhousecom

4Personal and Web-Based Conferencing

Vendor Profile ndash AvayaDetailed information insight and analysis on Avaya and its on-premise audio conferencing and personal amp web-based related offerings (includes AAC7)

Metrics Survey ndash WebMetrics First Half 2012Usage amp User Preferences for Web Conferencing and Related Offerings This survey focuses on brand recognition perceptions and product functionality feature set preferences including meeting characteristics HQHD video conferencing telework and use of instant messaging

Market Forecast ndash 2012 Web Conferencing Suppliers Worldwide Market Sizing amp 5-Year Forecast This study focuses on the worldwide market for suppliers of web conferencing on-premise products and hosted services SaaS The specific web confer-encing offerings covered include on-premise client server software hosted services and web conferencing sold as part of a collaboration suite Since data for this study was collected (or estimated) on the supplier level the resulting numbers do not include channel mark-ups (see WRrsquos CSP services stud-ies for sizing that includes CSP provider margins)

4Unified Communications

Provider Reviews ndash 2012 Asia Pacific European UCaaS Vendor ReviewsA critical review and assessment of top UC providers operating in Asia Pacific Includes a summary of UC features company background UC product description and analysis of each providerrsquos approach

Market Forecast ndash 2012 Worldwide UCaaS Market ForecastProvides a description of the current state of the Worldwide market assesses current trends identifies risks and opportunities and provides assistance on market approach services and prices Current market data and analysis and forecast information are included in this study

Market Forecast ndash 2012 Asia Pacific UCaaS Market ForecastProvides a description of the current state of the Asia Pacific market assesses current trends identifies risks and opportunities and provides assistance on market approach services and prices Current market data and analysis and forecast information are included in this study

4Audio Conferencing

SpotCheck ndash 2012 Q2 CSP SpotCheckDetails quarterly trends of volume and revenue in 11 countries and 3 regions for audio and web conferencing services

Market Forecast ndash 2012 Audio Conferencing Bridge Suppliers Worldwide Market Sizing amp 5-Year Forecast This study focuses on the worldwide market for audio conferencing bridges which are purchased for use by enterprise-based end users and by Conferencing Services Providers (CSPs) to enable audio conferencing services Market sizing and forecast segmentation includes supplier type (traditional stand-alone vs UC platform add-on vis-a-vis Microsoft Lync) sales to enterprises vs CSPs and port type (PSTN vs IP) port ASPs are also included

Provider Reviews ndash 2012 Global Conferencing Provider ReviewsThis study provides a review and analysis of 13 global CSPs (conferencing collaboration service providers) operating in two or more regions worldwide This review is intended to offer insight into how each provider approaches the market what distinguishes them and the partnerships and relationships in which they are engaged Separate studies of local providers who operate primarily in North American Western Europe and Asia Pacific have been released separately

4Distance Education amp e-Learning

Vendor Profile ndash Watchitoo Founded in early 2007 Watchitoo provides a hosted real-time collaboration platform that brings together multimedia presentations and video confer-encing to create a type of ldquovirtual online stagerdquo for presenting collaborative content to small classes and large audiences While it focuses on three major application areas markets is Watchitoo ready for prime time

Research Note ndash The LMS Integration Wars Heat Up Implications for the Collaboration IndustryThe Learning Management System (LMS) has been a ldquomoving targetrdquo for the collaboration industry in recent years This note explains the role of the LMS in education and training environments explains the degree of customer interest offers an assessment of emerging standards like bLTI and the Tin Can API and describes how the real-time collaboration industry should monitor LMS integration issues

Market Forecast ndash Web Conferencing for Education and Training Worldwide Supplier Market Sizing amp 5-Year Forecast 2012-2017Web conferencing is an essential technology for corporate training professional development distance education virtual schools and other applica-tions that support teaching and learning This market sizing and five-year forecast estimate ndash based on vendor data and end user surveys ndash calculates the total amount of revenue associated with education and training going to three markets corporate training higher education and primary second-ary education

PAGE 8Volume 13 Issue 22 24-October-12

4Group Video Conferencing

Research Note ndash Glowpoint Acquires AffinityPerhaps therersquos more to public VC room rentals than meets the eyeOn October 1 2012 Glowpoint announced the completion of its acquisition of Affinity VideoNet a provider of public video conferencing rooms and video managed services for $10M in cash and 26M shares This research note provides information and insight into this acquisition as well as WRrsquos thoughts and views on the longstanding public video room rental market

SpotCheck ndash Video conferencing Endpoints amp Infrastructure Q2-2012Worldwide and regional unit sales revenues and market shares for video conferencing endpoints and infrastructure technologies with breakdowns by type of product (multi-codec single-codec executive or video MCU and other video infrastructure)

Market Forecast ndash 2012 Video conferencing Endpoints amp Infrastructure Market Sizing amp 5-Year ForecastThis report focuses on the global video conferencing endpoint and video infrastructure market including the following product categories multi-codec (immersive) systems single-codec (group VC) systems executive systems video bridges MCUs and other infrastructure devices Specific areas of focus include the market segment definition 2011 market size with revenue and unit breakdowns recent revenue and unit sales history for each product category 5-year forecasts for each product category including regional breakdowns and discussions re the impact of mobile video on the group video market

4Streaming amp Webcasting

Vendor Profile ndash ON24Profile of industry vendor ON24 highlights the companyrsquos operations in webcast services self-service webcasting and virtual environments Discussion of companyrsquos operations details current revenue breakdowns key customers and important vertical markets for ON24 services The central role of the companyrsquos Platform 10 architecture also is highlighted

Research Note ndash Re-Engineering the Streaming WorkflowExtending Platform Capabilities Via Hosted SolutionsThe rise of hosted software is changing how vendors of enterprise streaming platforms assemble integrated solutions for capturing managing and distributing streaming media content This research note discusses how targeted cloud solutions can influence video workflow and the business models that are emerging to support this emerging approach to platform development

Market Forecast ndash 2012 Enterprise Streaming Solutions Market Sizing amp 5-Year ForecastThis report focuses on the global market for enterprise streaming solutions providing a five-year forecast for product and services revenues generated in the sale of end-to-end platforms enabling the capture management publishing and tracking of enterprise streaming media content Specific areas of focus include a definition of the market segment highlights of key components of enterprise streaming media solutions market sizing for 2011 revenue breakdowns by vertical sector and geography forecasts for enterprise streaming solutions through 2016 and a review of key assumptions influencing the market forecast

Introducing one of the WR Bulletin Sponsors

In 2008 Vidtel launched a pioneering any-to-any cloud video conferencing service Today our ad hoc service provides a broad range of videoconferencing interoperability connecting standards-based enterprise systems (SIP H323) to consumer video conferencing (Skype GoogleTalk XMPP) We make it easy to tie billions of endpoints together from board room systems to mobile devices and everything in between

Vidtel is channel-focused and channel-friendly providing our channel partners unbeatable flat rate and per-minute pricing appropriate for enterprise customers of all sizes without requiring infrastructure investment of either channels or customers Try it unlimited for free No software to download just dial

wwwvidtelcom

The WR Bulletin would like you to join us in thanking our sponsors

Get your companyrsquos name amp link here Contact Sales

The fine print Sponsorship of the WR Bulletin in no way implies that our sponsors endorse the opinions expressed in the WRB Nor does it

imply that the Bulletin endorses their products or services We remain an equal opportunity critic

PAGE 9Volume 13 Issue 22 24-October-12

In his nearly seven years at the helm of Ignite Technolo-gies Jim Janicki has transformed his company from being a peer-to-peer solution for shuttling data-intensive high-quality video behind the corporate firewall into a supplier of a robust set of hosted offerings used to create manage and distribute live and on-demand streaming content In a video conversation with WR Senior Analyst Steve Vonder Haar Janicki discusses the future of en-terprise streaming the prospects for mobile video and the efforts to blend the worlds of online video and more traditional forms of video conferencing

WR Ignite Technologies is best known as a supplier of peer-to-peer networking solutions that enable more efficient distribution of online video behind the corporate firewall but you have expanded the scope of your product line during the last year Tell us a little about that

JJ In the last couple of years wersquove come out with a live product that allows us to deliver live events inside the firewall Wersquove done a live event as large as 32000 people on a corporate network with no additional infrastructure required We actually launched a portal product recently so we now have the ability to do what you would commonly refer to as ldquoYouTube for the Enterpriserdquo We also have the ability to do content to tablets so we actually support iPads and Android tablets Our thing is content on any device anywhere any time

WR As your product line expands what are your hopes or aspirations for making Ignite more relevant in the field of traditional video conferencing

JJ Itrsquos not traditional video conferencing the way we look at it mdash where yoursquore in a room and Irsquom in a room

and wersquore both sitting there talking to each other Rather itrsquos about using your video conferencing equipment as a source or capture device for live events Picture a CEO walking into his Polycom room or his Cisco telepresence room and think about the equipment thatrsquos in there good camera good lighting good microphone Ready to go Take that as your capture device and put it to an Ignite stream server and you can actually do broadcasts to your entire corporation from that device You donrsquot need a separate studio Just use what you have

WR You talk about capitalizing on the legacy invest-ments that corporations have made in video Despite big budgets not all organizations have fully leveraged the

video capabilities that they have deployed Why has it taken so long for enterprise streaming to catch fire or gain traction with corporate end users

JJ For a lot of reasons A lot of companies tried to do streaming before and failed just because of the impact on the network In the consumer world itrsquos actually fairly straightforward I have lots of different endpoints and lots of different bandwidth connections But once I try to do it to inside the

enterprise I tend to run into problems in the network A lot of times we run into folks who are coming back into the market after a failed outing Before their network guys didnrsquot want them to do streaming mdash traditional streaming was not really what they wanted to do But technology has improved to the point where the network guys are getting more comfortable with it I think the pressure to have the ability to do content like video inside the enterprise has built to the point where itrsquos almost become a necessity So I think it has just evolved into its time

Wersquove done a live event as large as 32000 people on a corporate network with no additional infrastructure required

11 Jim Janicki President and CEO Ignite TechnologiesSteve Vonder Haar svonderwainhousecom

PAGE 10Volume 13 Issue 22 24-October-12

copy 2012 Wainhouse Research34 Duck Hill Terrace Duxbury MA 02332 USA Tel +1 6175008090

Editor Alan D Greenberg agreenbergwainhousecomComments and PR news to wrbwainhousecom

Feel free to forward this newsletter to colleagues Free subscriptions wwwwainhousecombulletin

WR One of the factors that we see driving greater interest in enterprise streaming is the ability to consume this content on mobile devices mdash tablet devices and smartphones Tell us about Ignitersquos efforts in the mobile arena

JJ We have the ability to do content delivery to an iPad or Android device And now with our portal product we can do it through the portal as well as through a native app In our next release of that app we will support live streaming to that tablet We do see more and more companies em-bracing tablets if you will I think theyrsquore your non-power users mdash people mostly doing e-mail and things like that Itrsquos so much easier on a tablet than to go to a desktop Look how many times have you gotten on an airplane recently where everybody on the plane has a tablet Nobody is carrying a laptop I think we really have to move with that The trend is to move towards those so we have to make all types of content available on those devices

WR Even with this interest is the idea of streaming to mobile devices something thatrsquos ready for prime time in the corporate sector

JJ Yes and no I think yoursquore going to see some problems with it if yoursquore not careful Think about a wireless access point (WAP) that has X amount of bandwidth available to it When you stream to a wireless device there is no peer-ing And if I did peer it would make no difference because I would receive a stream and send a stream so essentially I would use twice as much bandwidth So I think as cor-porations roll these out mdash if they want to do live stream-ing mdash theyrsquore going to have to be cognizant of how many people are connected to any single one access point because thatrsquos really where the problem is going to be Itrsquos not going to flood the WAN Itrsquos not going to do anything else Itrsquos just going to be too many endpoints connecting to a single WAP When I talk to our customer base theyrsquore aware of the problem and theyrsquore actually beefing up their wireless access points because of the bandwidth

requirements that they want to put to those tablets

WR What do you see for the future of enterprise streaming over the next five years

JJ I think streaming grows and when we say streaming I donrsquot really mean streaming mdash I mean the consumption of video in the enterprise will continue to grow I think yoursquore going to see more integrations with things that are already common platforms Yoursquore already seeing a lot of people using it with for example SharePoint I want to be able to use SharePoint to do collaboration I want to be able to use SharePoint for what we used to call an Intranet Making that part of your delivery platform if you will or your site for video I think you will see much more integration with applications like that

I believe yoursquore going to see a lot more movement in tools that enable desktop publishing Today itrsquos still sort of rudimentary People have to know too much about encoders and cameras and microphones and I think yoursquore going to see much more happening on that capture end Seamless workflows are the future It has to be a seamless workflow If yoursquore going to get to the point where end users are going to publish content it has to be really simple and it has to be a straightforward workflow thatrsquos going from capture to delivery to viewing All of that needs to happen very seamlessly So I think yoursquore going to see a lot of movement in that space

People amp Places bull FuzeBox Michael Knappe Director of Engineering

bull Pearson John Fallon CEO

bull SMART Technologies Neil Gaydon CEO

bull StarLeaf Brian Musgrove Americas Sales