Quick Snapshot

Wk 25 -2013

MCCS

ABP MajhaWeek 25’2013

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mar

athi

GEC

Mar

athi

New

s

Mar

athi

Mov

.

Mar

athi

Mus

ic

0

5

10

15

20

25

17

42

0

% Genre Shares

Source : TAMPeriod : Wk 25 2013

Vs. Last year genre shares showing jump of almost 56%

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

1.9

3.0

Wk 18-25'12 Wk18-25'13

Source : TAM Period : Wk 18-25Year : 2012 & 2013

ABP Majha ruling the chart with 38% mkt. share

ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra Jai Maha0%

5%

10%

15%

20%

25%

30%

35%

40% 38%

24% 22%

15%

2%

% Mkt. Share

Wk 18-25'13

Source : TAM Period : Wk 18-25‘2013

Jai Maharashtra New channel in mkt.

ABP Majha the leader in reach

Source : TAM Period : Wk 18-25’2013

ABP Majh

a

IBN Lokm

at

Z 24 Ta

as

TV9 M

aha

Jai Mah

arasht

ra048

1212 10 10

52

Reach in Mn.

4+ CS ABP Majh

a

IBN Lokm

at

Z 24 Ta

as

TV9 M

aha

Jai Mah

aras...

02468

1012 10

9 9

41

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra

Source : TAM Period : Wk 19-25’2013

% Market Share

Channel Mumbai Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha

ABP Majha 28% 44% 46% 43% 45% 37%

IBN Lokmat 23% 31% 25% 23% 27% 24%

TV9 MAHARASHTRA 27% 6% 3% 4% 8% 15%

Z 24 Taas 21% 19% 23% 26% 20% 22%

Jai Maharashtra 2% 1% 3% 4% 1% 2%

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