news of the week 30.8.13 abp ananda
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News of the week 30.8.13 abp anandaTRANSCRIPT
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Quick Snapshot
Wk 34 -2013
MCCS
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ABP ANANDAPeriod – Wk 34’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
40
8
3 1
% Genre Sh
Source : TAM Period : Wk 34’2013
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Bengali news genre showing a growth of almost 23% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
7.2
8.8
% Genre Share
Wk 27-34'12 Wk 27-34'13
Source : TAM Period : Wk 27-34Year : 2012 & 2013
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ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
34%
26%
19%
11% 10%
% Mkt. Share
Wk 27-34'13
Source : TAM Period : Wk 27-34’2013
Among top 20 programmes list of the week, 14 programmes belong to ABP Ananda
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ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
77
5 4
2
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
76
4 4
2
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 27-34’2013
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ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WBrest 1 Mn.+WB .1 to 1 Mn. WB East AI24 GHANTA 22% 31% 39% 27% 27% 27%ABP Ananda 32% 34% 40% 34% 35% 34%Kolkata TV 22% 21% 7% 18% 18% 18%News Time Bangla 9% 13% 13% 11% 11% 11%RPLUS 14% 1% 1% 10% 10% 10%
Source : TAM Period : Wk 27-34’2013
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ABP Ananda performing on News Bulletin ,Sports
Magazines, Interviews/discussion & Talk
Shows
Source : TAM Period : Wk 34’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Interviews/Portraits/discussions & Reviews Reports
Genre24 GHANTA
ABP Ananda
News Time Bangla
RPLUS
News Bulletin 29% 41% 20% 9%Interviews/Portraits/Discussions 47% 46% 0% 7%Cartoons/Animation 0% 8% 92% 0%Sports Magazines 30% 32% 32% 6%Reviews/Reports 85% 11% 0% 4%
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Thank You