Quick Snapshot

Week 4 - 2013

MCCS

ABP NEWSWeek: 4 ‘2013

TG – MF,15+ SEC:ABC

Market - HSM

Note: Market share used in the ppt is for latest 8 weeks

Reach used is for 2013 only as the universe is changed in wk 1’13

# 3 in National genres being the stagnant position for Hindi News

39

139

5 4 4 31 1 1 1 0 0

0

5

10

15

20

25

30

35

40

45

GE

C

Hin

. Mo

v

RE

G(G

EC

+M

ov+

Mu

s.)

Hin

. Ne

ws

Mu

sic

Kid

s

Sp

ort

s

Info

tain

me

nt

Life

styl

e

En

g. M

ov.

Re

l.

En

g. E

nt.

En

g. N

ew

s

% Genre Share

Genres like Eng Mov. Music, Hin. Mov. Showing growth Vs last Week

Source : TAM

Period : Wk 4 - 2013

Marginal drop in Hindi News Genre Viewership

65

0

1

2

3

4

5

6

7

Hindi News

% Genre Share

Wk 49-4'12 Wk 49-4'13

Source : TAM

Period : Wk 49 – 4

Year : 2012 & 2013

ABP News maintaining its # 2 position

19%

17%15%

14%

9% 8%

0%

5%

10%

15%

20%

25%

Aaj Tak ABP news India TV Zee News IBN 7 NDTV India

Mkt Share

Wk 49-4'12

Source : TAM

Period : Wk 49’12 – Wk 4’13

Vs. last week India TV showing degrowth of 2%

ABP News very less reach gap with Aaj Tak

35 3329 29

2320

0

10

20

30

40

50

Aaj Tak ABP News

Z News India TV IBN 7 NDTV India

Re

ach

in M

n.

CS 15+

Source : TAM

Period : Wk 1 -4’ 2013

43 4136 36

2824

0

10

20

30

40

50

Aaj Tak ABP News

Z News India TV IBN 7 NDTV India

Re

ach

in M

n.

CS 4+

ABP News among top 2 in most of the markets

Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India

Aaj Tak 19 11 21 12 23 21 21 19 17 13 16 17 20 21 18 42 19 20

ABP News 15 12 13 21 28 20 18 20 15 17 15 14 22 19 14.9 23 16 16

DD News 3 10 2 2 6 2 3 3 2 3 3 9 6 3 2 23 3 3

IBN 7 4 3 6 8 3 8 6 11 14 12 12 2 4 7 10 0 9 8

India TV 19 6 17 13 13 17 14 11 16.1 14 15 6 12 15 15 0 15 15

Live India 4 3 1 0 0 0 5 0 0 1 1 2 1 4 1 2 2 2

NDTV India 8 4 10 6 1 6 6 13 7 11 8 4 6 6 9 5 8 8

News 24 4 1 7 11 19 9 4 8 7 11 10 1 6 6 8 0 7 7

Samay 1 3 1 14 0 2 2 2 1 3 2 4 5 2 2 0 2 2

TEZ 7 22 3 4 1 4 5 2 4 6 6 16 5 5 4 0 4 4

Z News 15 23 19 10 6 12 14 12 16.5 9 11 25 14 13 14.8 5 14 14

Source : TAM

Period : Wk 49 2012 – Wk 4-2013

Market Share %

In core Hindi belt like UP,Chs’grh,B’hr,Guj, MP & UP ABP News is leader

More then 80% of markets ABP News coming in top 2

Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India

Aaj Tak 2.5 0.36 4.2 0.52 0.28 2.9 6.5 1.52 2.4 1.25 4.5 0.67 2.4 9.4 13.8 1.57 25.6 26.7

ABP News 2.0 0.27 3.4 0.57 0.41 2.7 5.8 1.57 2.55 1.25 4.4 0.43 2.4 8.4 13.2 0.83 24.0 24.3

DD News 0.9 0.34 1.4 0.16 0.17 0.7 1.9 0.5 0.6 0.4 1.6 0.45 1.5 2.6 4.5 1.33 8.5 9.5

IBN 7 1.3 0.17 2.6 0.38 0.13 1.8 3.0 1.2 2.2 1.0 4.1 0.17 0.7 4.8 11.2 0.06 16.7 16.7

India TV 2.2 0.20 3.5 0.51 0.25 2.6 4.4 1.0 2.4 1.1 4.0 0.27 1.7 6.9 12.1 0.06 20.8 20.6

Live India 0.4 0.08 0.8 0.04 0.00 0.1 1.1 0.1 0.1 0.1 0.3 0.09 0.2 1.2 1.3 0.13 2.6 2.8

NDTV India 1.8 0.11 3.2 0.33 0.04 0.9 3.4 1.2 1.2 0.9 3.1 0.14 0.9 4.3 9.7 0.31 14.9 15.1

News 24 1.1 0.05 2.6 0.44 0.34 1.9 2.1 0.9 1.4 1.0 3.6 0.05 0.9 4.0 9.5 0.02 14.4 14.4

Samay 0.5 0.10 1.0 0.11 0.00 0.4 1.3 0.2 0.2 0.3 0.7 0.17 0.4 1.7 2.4 0.02 4.5 4.5

TEZ 0.9 0.35 1.3 0.19 0.05 1.3 1.5 0.3 0.6 0.8 2.2 0.35 0.6 2.8 5.1 0.06 8.5 8.5

Z News 1.8 0.39 4.0 0.47 0.14 2.3 4.8 1.2 2.52 1.1 3.9 0.70 2.0 7.1 12.6 0.51 21.6 21.7

Source : TAM

Period : Wk 1-4 ‘2013

Reach in Mn.

Aaj Tak scored high on Reviews & Cricket while ABP News performed well in News Bulletin & interviews.

India TV high on Religious content

For NEWS, viewer comes toABP News

Source : TAM

Period : Wk 4’2013

Share % within each sub-genre

Genre Aaj TakABP

News TV Z News Grand Total

News Bulletin 15% (20%) 15% 18% 102

Reviews/Reports (39%) 16% 19% 6% 22

Religious/Devotional 18% 3% (25%) 2% 9

Cricket Match (43%) 7% 36% 0% 6

Interviews/Portraits/Discussions 17% (36%) 9% 1% 4

News that matters for the country

Highlights for Week 4 :

Mood Of the Nation ( 24.1.13 i.e. Thursday) : Same content was aired on Aaj Tak & ABP News same day & time

% Market Share:

Source : TAM

Channel Reach (000) M.Share TSPVAaj Tak 2683 21% 6.11ABP News 2756 21% 5.65

Republic Day i.e. 26.1.13 : During special programmes 0900 – 1200 HRS%Market Share :Channel M.ShareABP News 19%

Aaj Tak 9%Zee News 16%

No Pull For Aaj Tak

Network Performance

2422

21

1412

7

0

5

10

15

20

25

30

MCCS Zee Net TV Tday Net. 18 India TV Ndtv Net

% Mkt. Share

% Mkt. Share

Source : TAM

Period : Wk 49 2012 – Wk 4-2013

MCCS ruling the chart

Thank You