news of the week 23.8.13 abp ananda
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News of the week 23.8.13 abp anandaTRANSCRIPT
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Quick Snapshot
Wk 33 -2013
MCCS
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ABP ANANDAPeriod – Wk 33’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
37
9
2 1
% Genre Sh
Source : TAM Period : Wk 33’2013
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Bengali news genre showing a growth of almost 24% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
7.2
9.0
% Genre Share
Wk 26-33'12 Wk 26-33'13
Source : TAM Period : Wk 26-33Year : 2012 & 2013
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ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
35%
26%
18%
10% 10%
% Mkt. Share
Wk 26-33'13
Source : TAM Period : Wk 26-33’2013
Among top 20 programmes list of the week, 17 programmes belong to ABP Ananda
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ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
77
5 4
2
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
6.55.8
4.0 3.9
1.7
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 26-33’2013
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ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+2009EASTWB AI24 GHANTA 22% 38% 32% 26% 26% 26%ABP Ananda 33% 41% 36% 36% 36% 35%Kolkata TV 22% 7% 18% 18% 18% 18%News Time Bangla 9% 13% 13% 10% 10% 11%RPLUS 13% 1% 1% 10% 10% 10%
Source : TAM Period : Wk 26-33’2013
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ABP Ananda performing on News Bulletin ,Sports
Magazines, Interviews/discussion & Talk
Shows
Source : TAM Period : Wk 33’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Interviews/Portraits/discussions
Genre24 GHANTA
ABP Ananda
News Time Bangla
RPLUS
News Bulletin 29% 40% 18% 13%Interviews/Portraits/Discussions 46% 46% 0% 9%Talk Shows/Chat Shows 0% 100% 0% 0%Cartoons/Animation 0% 20% 80% 0%Sports Magazines 22% 36% 24% 18%Reviews/Reports 72% 14% 6% 8%
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Thank You