Quick Snapshot

Wk 10 -2013

MCCS

ABP MajhaWeek 10’2013

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mar

athi

GEC

Mar

athi

...

Mar

athi

...

Mar

athi

M...

0

5

10

15

20

25

19

42 0

% Genre Sh.

Source : TAMPeriod : Wk 10 2013

Vs. last week Marathi GEC & Music showing jump of 2 & 6% respectively

Vs. last year genre shares almost neck to neck

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0 3.93.7

Wk 3-10'12 Wk 3-10'13

Source : TAM Period : Wk 3-10 Year : 2012 & 2013

ABP Majha ruling the chart with 38% mkt. share

ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%

5%

10%

15%

20%

25%

30%

35%

40% 38%

25%22%

15%

% Mkt. Share

Wk 3-10'13

Source : TAM Period : Wk 3 – 10 ‘2013

ABP Majha the leader in reach

Source : TAM Period : Wk 3-10’2013

ABP Majha IBN Lokmat Z 24 Taas TV9 Maha02468

10121416 14

11 11

7

Reach in Mn.

4+ CSABP Majha IBN Lokmat Z 24 Taas TV9 Maha

02468

101214

1210 9

6

Reach in Mn.

2 [15+]

ABP Majha: Leadership across all TAM reported markets in Maharashtra

% Market ShareChnls Mum Pune MAHrest 1 Mn.+ MAH .1 to 1 Mn. MAHA L C I Maha West All IndiaABP Majha 34 40 43 37 42 38 38 38IBN Lokmat 22 29 27 31 27 25 25 25TV9 MAHARASHTRA 24 6 7 9 5 14 14 15Z 24 Taas 21 26 24 23 26 23 23 23

Source : TAM Period : Wk 3-10 2013

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