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S What we doI&T News is a twice weekly electronic direct mail (EDM) and website from Conexus Financial, the publishers of Investment magazine, top1000funds.com and Professional Planner. It is the news site tailored for institutional investment professionals.

I&T News prides itself on breaking news and providing industry-leading coverage of key developments in the institutional investment space. With a blend of hard news, analysis and events, I&T News is required reading for all senior executives and service providers to the $1 trillion-plus Australian superannuation market.

I&T News prides itself on talking to the most influential people and writing pithy, analytical articles. The EDM goes to more than 9,000 industry executives (per send) and has an open rate of more than 6,270 (per send). More than 1,800 clicks are achieved, directing through to the I&T News website.

Who we areI&T News is staffed by an experienced team of investment journalists including the editor of Investment Magazine, Simon Mumme and head of content Institutional, Amanda White, supported by a team of six investment journalists working for other Conexus Financial publications.

All content is original, generated by the I&T News team, each of whom has well-established contacts with executives across the investment and super fund sectors.

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Simon Mumme became a financial journalist through a stroke of luck. Upon graduating with a Master of Journalism degree from The University of Queensland in 2006, he set out to find a news organisation that would employ him as an overseas correspondent or business reporter, or both, ideally. Conexus Financial hired the bright-eyed cadet and in the ensuing years he wrote for all of its titles until being appointed editor of Investment Magazine in June 2010. Under his guidance, the magazine continues to dominate the Australian institutional investment media through its authoritative, insightful and engaging feature stories and analysis.

Outside of work, Simon trains keenly in muay Thai kickboxing, revels in the surf breaks fringing the Sydney coastline and reads as much high-quality journalism and non-fiction writing as he can. Committed to his role as a niche business reporter, Simon is aware that an overseas posting as a correspondent still eludes him. He hopes Conexus can help him with that career goal too.

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T I&T News helps empower industry executives to keep up to date with information focused on investment news, trends, opinions, analysis, profiles, moves, views and the latest innovations and strategies to assist them to make informed decisions.

The I&T News team provide context and the latest in investment thinking, via close connections with the super and funds management community.

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9182

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audited email subscribers

page impressions These metrics are tracked internally using Google Analytics. Externally audited data from the Circulations Audit Bureau is available in the core data table above or from the ABA/CAB website.

Source: ABA Auditied, Nielsen Market Inteligence (International Traffic) May 201

*Averages from all sends in May 2012.

TRAFFIC SOURCES (GOOGLE ANALYTICS)

Direct Traffic (EDM*, direct)Referring SitesSearch Engines*Note: EDM traffic would appear in both segments

MONTHLY CORE DATA (ABA AUDITED)

Page ImpressionsAustralian Average Daily Unique BrowserTotal Unique BrowsersTotal SessionsAverage Session Duration (min:sec) Average Net Distribution (EDM)

33,058570

10,21419,236

2:589182

Open rateTotal opensClick rate% of those who open that click

EMAIL DATA* (MAILCHIMP)

34.5%6,27114.1%40.8%

57%7%

33%

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T Engaged readershipOur readership spans most sectors of the institutional investment industry, including super fund executives, fund managers, asset consultants, dealer groups, insurers and other service providers. Almost 85 per cent of our audited list of email subscribers have opened I&T News this semester.

The opt-out EDM caters specifically for its audience. Modern EDM sending techniques are used to increase engagement and website visits. These include A/B split testing (which sends variations of the email to optimise open rates), and dynamically-tailored content.

Externally measured and auditedI&T News, and all other Conexus Financial publications, are externally audited by the Circulations Audit Board (CAB).

This means our website traffic page views, unique browser data and EDM recipients are all accurately measured by the CAB using Nielsen tracking tags and auditing. The auditing process makes our reporting totally transparent and protects advertisers from being given misleading figures.

We encourage our potential advertisers to look for audited publications and to encourage non-audited publications to be transparent about their reporting methods.

For further information about auditing, visit the CAB here:http://www.auditbureau.org.au/index.php.

You can access the CAB-audited data for all publications by going herehttp://www.auditbureau.org.au/mobile

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70%Average total open rate

Graph above is unique click through rate versus financial services industry average (including marketing, publishing, etc).

 

4.79%  

23%  

Banking  &  Financial  Services  Avg  (Vision6  2010-­‐H2  Report)  

I&T  News  Avg  

14.1%

4.79%

Execu&ves  (CIO,  CEO,  COO,  other  chief-­‐level  posi&ons)  

Management  (GM,  Managing  directors,  Directors,  other  managers)  

Other  

Execu&ves  (CIO,  CEO,  COO,  other  chief-­‐level  posi&ons)  

Management  (GM,  Managing  directors,  Directors,  other  managers)  

Other  

Execu&ves  (CIO,  CEO,  COO,  other  chief-­‐level  posi&ons)  

Management  (GM,  Managing  directors,  Directors,  other  managers)  

Other  

15%

28%

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S Standardised advertisingThe I&T News EDM has been designed to accommodate internet advertising sizes standardised by the Interactive Advertising Bureau (IAB). The EDM has two medium rectangle slots and a leaderboard space, intended to work cohesively with the editorial content. The use of standardised units has been implemented to allow your creative executions to be run in both EDM and website and in multiple publications with no costs for creative resizing.

FrequencyI&T News is sent twice weekly, and whenever exclusive or news breaking information happens. Content is continually updated on the website.

Sponsorship Opportunities

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MREC #1300 X 250 pixels $4500 + GST

Leaderboard #A728 X 90 pixels $6000 + GST

MREC #2300 X 250 pixels $4000 + GST

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All animated gif tiles should display the “payload” information in the first frame. These should include a company logo and the message of the ad, plus any other pertinent information. This is to make sure your message is seen in Outlook.

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Leaderboard #A $6500 per month728 X 90 pixels

MREC #1 $5000 per month 300 X 250 pixels

MREC #2 $5000 per month 300 X 250 pixels

MREC #3 $4500 per month 300 X 250 pixels

MREC #4 $4500 per month 300 X 250 pixels

MREC #5 $4500 per month 300 X 250 pixels

Wide Skyscraper #B $7000 per month 160 X 600 pixels

Ticker #C $4000 per month 630 X 23 pixels

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PollsQuestions which challenge readers on investment trends, ideas, opportunities and philosophies - also present sponsorship opportunities for service providers wanting to engage with the I&T News audience.

Feature SponsorshipThere is the opportunity for a sponsor to target a particular asset class or idea in a sector that relates to the sponsor’s product offering or area of interest.

Technically speaking, sponsors can “own the skin” around a feature, which means the space on the website around the content. This can be tailored to be an image or logo which appears throughout the feature.

Pricing is based on the depth and length of the feature, its longevity on the site and the audience reach. POA.

VideoIn addition to traditional media, the web allows for interactive visual media such as video. The I&T News team of professional web designers can provide guidance and strategy on how to best use video to tailor your message. Themes could include executive interviews, education, analytical commentary, product overviews and more.

Sponsorship opportunities include logo positioning beneath the video; an 8-second “video tag” preceding the video content; or a 30-second TVC.

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conexusfinancial www.conexusfinancial.com.au

Chief executiveColin TateE: colin.tate@conexusfinancial.com.auP: +61 (0) 2 9227 5702M: +61 (0)412 641 099

Group publisherRayma CreswellE: rayma.creswell@conexusfinancial.com.auP: +61 (0)2 9227 5791M: +61 (0)403 140 043

Director Institutional Media SolutionsJoseph SingE: joseph.sing@conexusfinancial.com.auP: +61 (0)2 9227 5704M: +61 (0)411 170 646

Head of designSaurav AnejaE: saurav.aneja@conexusfinancial.com.auP: +61 (0)2 9227 5709M: +61 (0)431 012 528

Audience architectJustin GrantE: justin.grant@conexusfinancial.com.auP: +61 (0)2 9227 5798M: +61 (0)400 950 570

Marketing managerDaniel ElderE: daniel.elder@conexusfinancial.com.auP: +61 (0)2 9227 5722M: +61 (0)426 951 649

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conexusfinancial

CFO/Human Resources: Teresa Hopeteresa.hope@conexusfnancial.com.au(02) 9227 5706, 0411 148 811

Head of production & subediting: William Meldrumwilliam.meldrum@conexusfinancial.com.au(02) 9227 5715, 0422 477 177

IT manager: Prashant Sridharprashant.sridhar@conexusfinancial.com.au(02) 9227 5720, 0405 018 964

Executive assistant: Deborah Huffdeborah.huff@conexusfinancial.com.au(02) 9227 5713, 0402 604 199

Level 1, 1 Castlereagh Street,Sydney, NSW, 2000Australia