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2015 Media KitEDITORIAL CALENDAR/RATES
SPECIAL INSERTS: Family Reunion Planning Guide
Guide to African American Historic Sites
PATHFINDERS DIGITAL6325 GERMANTOWN AVENUE
PHILADELPHIA, PA 19144TELEPHONE: 215.438.2140
[email protected]. COM
Pathfinders is the leading leisure travel publication for the Cultural and
Heritage enthusiast. Since 1997, readers have counted on Pathfinders Travel
Magazine and its Pathfiners Digital to provide relevant travel information.
Pathfinders readers are active, savvy consumers who make leisure travel a part of their regular budget decisions. They are trendsetters. They are affluent, avid travelers and they use the magazine as a reference when planning their vacations.
Advertisements in Pathfinders reach an upscale audience with the disposable income searching for unique travel experi-ences. .
Travel articles are typically 4-6 pages in length, beautifully designed and compre-hensive in approach, so your advertising will always be surrounded by travel editorial.
Pathfinders delivers your message beyond the ad page: Pathfinders offers multi-media opportunities to reach its audience:
PRINTAdvertisers can implement a full one-year travel campaign for less than what it costs to advertise one full-page in most other magazines.
INTERNETThe Pathfinders Travel website is a popular Internet destination attracting 50,000 unique visitors.
DIGITAL EDITIONAdvertise in our new online edition and have your message visible 24/7.
PARTNERSHIP OPPORTUNITIES Our travel group visits spas, wineries and
cultural attractions.Pathfinders Heritage and Cultural Tours
explore historical and cultural destinations in the U.S. and throughout the Diaspora with customized itineraries.
E-NEWSLETTERSpeak directly to travelers with this
permission-based newsletter. Our affluent and savvy travelers have a
thirst for information on family, romantic and weekend destinations and rely on Pathfind-ers to deliver that information from a cultural perspective. The Pathfinders team of experi-enced journalists provide the kind of trusted editorial our audience has come to expect.
ABOUTPATHFINDERS
SupremesWWW.PATHFINDERSTRAVEL.COM$4.95 US $5.95 Canada
W I N T E R 2 0 1 3
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T R A V E L
HOW TO START A WINE COLLECTIONGHANABACK TO THE MOTHERLAND DISNEY GOES BIG IN TEXASWHY GROWNUPS LOVE THIS CRUISE LINE KING CAKE, BEADS AND DEBAUCHERYWHAT’S MARDI GRAS REALLY ALL ABOUT
Pathfinders
E X H I B I T
MARY WILSON
C O M E S E E A B O U T M E
P H I L A D E L P H I A’S A F R I C A N AM E R I C A N M U S E UM
THE BEST PLACES
TH
E ANNUAL LIST OF
ListThe
Pathfinders WINTER 2013 cover.indd 991 12/7/12 3:31 PM
WWW.PATHFINDERSTRAVEL.COM$4.95 US $5.95 Canada
1 7 T H A N N I V E R S A R Y I S S U E
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T R A V E LPathfinders
S U M M E R 2 0 1 4
LAS VEGASMAGICAL PLACES TO PROPOSE
ALOHATHE STUNNING
BEACHES OF MAUI
WINE, JAZZ & STEINBECK COUNTRY
MONTEREY COUNTY, CALIFORNIA
34COOL THINGS TO DO
IN THE DOG DAYS OF SUMMER
WASHINGTON, D.C.’S HOT RESTAURANT
SCENE A M E R I C A
R E V E A L E D
OUR ANNUAL GUIDE TO
AFRICAN- AMERICAN HISTORIC
SITES
Pathfinders SUMMER 2014 cover.indd 991 6/18/14 8:31 PM
MOREBANGFOR YOUR BUCK ALL-INCLUSIVE HOTELS OR CRUISES?
DISCOVERINGBELGIUMRENOWNED BEAUTY, ARCHITECTURE, FOODAND DRINK WWW.PATHFINDERSTRAVEL.COM
$4.95 US $5.95 Canada
F A L L 2 0 1 1
PathfindersI S L A N D S A N D B E A C H E S
4
SERENITY IN THE FLORIDA KEYS
HAWKS CAY RESORT
PENSACOLABEACH, FLORIDA
SEE WHAT YOU’VE BEEN MISSING!
welcome to our new
gardenscolumn
T R A V E L
Pathfinders FALL 2011 cover.indd 991 9/9/11 4:56 PM
IN EVERY ISSUEFood & Wine Festivals, US & International Destinations, Cultural & Heritage Events, Road Trip, Chef’s Table, Wine Column, Travel News and Event Listings
SIZE 1X 2X 3X 4X
BACK COVER $13,500 $12,300 $12,000 $11,700
INSIDE FRONT $11,700 $11,000 $10,700 $10,400
INSIDE BACK $11,400 $10,600 $10,300 $9,900
FULL PAGE $9,900 $9,600 $9,400 $9,200
2/3 PAGE $7,900 $7,600 $7,450 $7,300
HALF PAGE $6,000 $5,700 $5,500 $5,400
1/3 PAGE $4,900 $4,500 $4,350 $4,200
QUARTER PAGE $4,200 $3,700 $3,500 $3,300
BROCHURE AD $2,000 $1,200 $1,100 $950
Rates are gross and commissionable
Ads can be placed on the Pathfinders website for an additional cost
LEADERS TRENDSETTERS AFFLUENT EDUCATED TRAVELERS COMPUTER SAVVY INTERESTED IN ENJOY-
ING THE FINER THINGS OF LIFE.
ADVERTISINGRATES
Pathfinders Travel Magazine is printed and distributed four times yearly: January, April, July and October. The magazine enjoys national as well as international subscribers. Each issue of the publication intrigues, entices and motivates its readers with images that reflect their heritage and culture -- a motivating factor for people of color. Here is a by-the-numbers look at our readers:
READERDEMOGRAPHICS
100,000copies of Pathfinders
Travel Magazine are circulated
each issue.
82%of Pathfinders
Travel Magazine readers own a
passport.
400,000 people read each issue, based on a
4x pass-along rate.
35-54is the target age
of the Pathfinders’ reader.
59% Female
41%Male
PATHFINDERS’ READERS ARE:
2015SCHEDULEW I N T E R I S S U E
FAMILY VACATION ISSUEON SALE: Jan/Feb/March 2015 21 Hot Destinations to Escape the
ChillWhat’s New in Cruises: Food, Wine &
Entertainment Options Family Vacations Everyone Will Love Ski Adventures Romantic Destinations to Recharge
the PassionSpace Deadline : Dec. 4. 2014Material Deadline: Dec. 11, 2014
S P R I N G I S S U EVACATION PLANNING GUIDEOn sale: April/May/June 2015 Vacation hot spots for your family,
friends, or when you want to go alone Spring Break Ideas, for every Style
and Wallet Special Section: Reunion Planning
GuideSpace Deadline: Feb. 19, 2015Material Deadline: Feb. 26, 2015
S U M M E R I S S U EOn sale July/Aug/Sept 2015 Special Section: -America Revealed-
Guide to Historic Sites, Homes, and Cultural Destinations Island Destinations HOT! HOT! HOT! Best Beaches for
Sexy Singles (And More for the Rest of Us) Summer Festivals You Don’t Want
to Miss Road Trip USASpace Deadline: Jun 4, 2015Material Deadline: Jun 11, 2015
F A L L I S S U EOn sale: Oct/Nov/Dec 2015 Travel and Eat Like a Local Dreamy Escapes Affordable Weekend Adventures Fabulous Wine Tours Close to HomeSpace deadline: Aug. 13, 2015
Material deadline: Aug. 20, 2015
PAGESPECIFICATIONS
FULL PAGE WITH BLEED
FULL PAGE NO BLEED
2/3 PAGE
1/3
PAG
E V
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CA
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1/2
PAG
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HALF PAGEHORIZONTAL
1/6 PAGE
PREFERRED FORMATSWe prefer ads as high-resolution pdf or Macintosh files. All fonts (screen and printer) must be embedded in files.
Artwork submitted in Adobe InDe-sign, PhotoShop and Illustrator MUST be packaged and include all fonts, all linked artwork and the links should be updated in the completed pack-age.
Art Files should be saved as PDF, TIFF or EPS with a minimum resolution of 300 dpi.
COLOR GUIDELINESColor files should be CMYK not RGB. All spot colors must be converted to CMYK. Please do not embed color profiles in your files. Must Supply color proof of ad.
FILE TRANSFERFor files too large to email, please email [email protected] for file transfer instructions.
ALSO SUPPLY:Please also provide the following:
1) Version of software,
2) Name of file,
3) Page size
4) Page proofs (100%).
Special instructions: Please include phone number where you can be reached if questions occur.
Materials requiring layout, typeset-ting or additional design will be performed at advertisers expense.
For questions contact: Weller Thomas, Publisher at 215-438-2140. Email: [email protected]
SIZE DIMENSIONS (INCHES)
1/6 PAGE 2.2” x 4.875”
1/4 PAGE 3.4” x 4.8750”
1/3 PAGE VERTICAL 2.2” x 9.875”
1/3 PAGE HORIZONTAL 7 “ x 3.2”
1/2 PAGE VERTICAL 3.4” x 9.875”
1/2 PAGE HORIZONTAL 7” x 4.875”
2/3 PAGE 4.625” x 9.875”
FULL-PAGE (NO BLEED) 7” x 9.875”
FULL-PAGE (BLEED) 8.375 x 11.125
2 PAGE SPREAD (BLEED) 8.375 x 11.125*
TRIM SIZE 8.125 x 10.875
*Set as single pages and allow for trim and bleed (see full-page specs)
KEEP LIVE AREA ½ INCH IN FROM TRIM. FOR FULL BLEED ALLOW ½ INCH AWAY FROM TRIM
DIGITALSPECIFICATIONS
1/4 PAGE
FOR MORE INFORMATION:CONTACT: Weller R. Thomas
In the Heart of Historic Germantown
6325 Germantown Avenue
Philadelphia, PA 19144
Telephone: 215.438.2140
Email: [email protected]
www.pathfinderstravel. com
SPECIALGUIDES
AD UNIT AMERICA REVEALED REUNIONS
FULL PAGE $5,000 $5,000
INSIDE FRONT COVER $5,500 $5,500
BACK COVER $6,000 $6,000
1/2 PAGE $3,750 $3,750
1/4 PAGE $1,400 $1,400
A D V E R T I S I N G PA C K A G E I N C L U D E S :• Participants will receive editorial support.
• All bleed charges waived
• Opportunity to participate in Pathfinders’s e-newsletter which reaches 80,000 potential travelers.
T H E G U I D E T O G R E AT R E U N I O N SThe Guide to Great Reunions allows you to reach the $21 billion purchasing power of the African American market, the strongest among the multicultural market segment of family, girlfriend, fraternal, military and organizations reunions.
Circulation: 100,000
Issue Date : Apr – May - Jun 2015
Space Deadline: Feb 12, 2015
Material Deadline: Feb 19, 2015
S P R I N G 2 014 Pathfinders Travel 33
P A T H F I N D E R S T R AV E L M A G A Z I N E P R E S E N T S
How to Plan, Organize and
Make Them Better than Ever
pathfinderstravel.com
33_48 REUNIONS.indd 33 3/17/14 9:02 PM
S U M M E R 2 014 Pathfinders Travel 43
PATHFINDERS TRAVEL MAGAZINE PRESENTS
pathfinderstravel.com
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A M E R I C A R E V E A L E DAmerica revealed is a special guide that high-lights important museums, events, sites, and dates for people of color. The guide is distributed in the Anniversary Issue of Pathfinders Travel Magazine, just in time for the peak travel season.
Circulation: 100,000
Issue Date: Jul – Aug – Sep 2015
Space Deadline: May 12, 2015
Material Deadline: May 19, 2015
PATHFINDERSDIGITAL
Pathfinderstravel.com attracts the top echelon of diverse travelers with over 100,000 monthly views and 50,000 unique visitors.
In response to the burgeoning reunions market, the Pathfinders website features a special
reunions planning section.Your banner advertisement will give you the unique op-
portunity to market in the planning stages, when people are making decision on destinations, reservations and activities. Low, one-time introductory rates are available and provide a ground-floor opportunity to advertise on this innovative website.
This reunion site features an online reunion community, where people can ome together to converse, post blogs, and receive cutting edge tips from reunion professionals. The site also provides an opportunity for you to offer advice directly to novice reunion planners. and provide the opportunity to speak to a wise audience using new, cutting-edge technology to reach the novice reunion/,meeting planner.
African Americans’ $21 billion purchasing power is the strongest among the multicultural market and this new re-union website will allow you to reach the lucrative market seg-ments of family, girlfriend, fraternal, military and organizations reunions through the fastest growing media, the Internet.
PATHFINDERS ONLINEYou can now have your advertisement showcased on the
digital version of Pathfinders Travel Magazine.Reach diverse travelers 24/7 with this new online edition
of Pathfinders. Low, one-time introductory rates are avail-able and provide a ground-floor opportunity to advertise on this new platform.
At www.pathfinderstravel.epubexpress.com your adver-tisement will attract the top echelon of African American travelers with over 100,000 monthly views and 50,000 unique visitors.
2014-2015 ELECTRONIC MEDIA RATES Pathfinders WebTV -- $750 per month.
Web Banner -- $250 per month
Flash advertising - $350 per month
Page sponsorship - $1,000 per month (top of page) area is 900x1040 pixels.
Frequent/repeat advertiser bonus -- Receive an advertiser bonus on the home page with a link to your web site or direct page link once a 3x print buy is reached.
ADS ARE SOLD IN 90-DAY CYCLES. ALL RATES ARE NET.
Due to the enthusiastic support of your
readers, Pathfinders has developed a group
travel business which allows our readers to
experience Heritage & Cultural destinations
with customized itineraries developed by the
editorial staff of Pathfinders Travel Magazine.
Learning while traveling is not only educa-
tionally stimulating but can
be a lot of fun. Not to be
excluded from the fun are
Pathfinders Culinary Tours.
Pathfinders readers experi-
ence the wonders of Atlantic coastal seafood
on our Taste of the Chesapeake and Taste of
the South with the food of Savannah, Charles-
ton, New Orleans and Baton Rouge. And what
better way to enjoy food that pairing it with
wine? Our readers will join us as we sample
wines in the world’s celebrated wine regions.
Pathfinders welcomes the opportunity to
partner with destinations to customize an itin-
erary for a unique stimulating excursion for its
groups. Pathfinders custom designs heritage
and cultural tours for group leaders, religious,
fraternal and other organizations. Our years
of experience enable us to construct compre-
hensive itineraries to ensure a successful group
trip. Pathfinders also provides step-on-guide
services.
HERITAGEANDCULTURALTOURS
REACH OUT TO HIGHLY
MOTIVATED TRAVELERS