New[er] Kids On the Block:Social Media Apps

Nonprofits are Testing

#SM4NP

Amy Sample Wardamy@nten.org

LET’S START WITH WHAT ISN’T NEW

POLL:

Which platforms does your organization use now? FacebookTwitterYouTubeLinkedIn

FACEBOOK

67% of Internet Users

FACEBOOK

83% of 18-29 Year Olds

FACEBOOK

46% Growth for 45-54

FACEBOOK

73% for those with incomes at $75,000+

TWITTER

79% for 55-64 Year Olds

YOUTUBE

More 18-34 Year Olds Than ANY Cable Network

LINKEDIN

2 Users Per Second

NOW FOR THE TINY COMPUTERS IN OUR POCKETS

FACEBOOK

189M mobile only users

MOBILE

25% of 18-45 Year Olds

SOCIAL IS ALWAYS CHANGING

INSTAGRAM – PENCILS OF PROMISE

http://instagram.com/pencilsofpromise

VINE – DOGS TRUST

https://vine.co/Dogstrust

SNAPCHAT – DOSOMETHING.ORG

CAMPAIGNS

CAMPAIGNS

HOW DO I TRY NEW THINGS?

CREATING A CULTURE OF TESTING

How can you try new things & fail fast?Create space for conversationEncourage personal use of techLet staff across your organization test & tryImplement standard process for suggesting new projects or proposing pilots

THANKS!

AmySampleWard.orgNTEN.org SocialChangeAnytime.com

@AmyRSWard

amy@nten.org