AGTA Fall 2014Lynn RichardsonGateKeeper Systems

New/Challenging Technologies, Business Models and Ride-Sharing

Passenger: Better Customer Service• Avoid waiting in line• More convenient pick-up location• Ability to Monitor• CONTROL!

Driver: More Rides and $TNC: Profits• Relatively low cost of entry• Large market• Little brand loyalty

Why the TNC/Ride Sharing Explosion?

GateKeeper Systems

• TNC Experience- does the new model deliver profits & customer satisfaction?

• Customer Experience- is it a better service. Nobody saying it is cheaper. Rating impact? Survey Results

• Driver Experience- are they getting more $ or working less hours? Rating impact?

• Airport Experience- How to respond- legal, operations, negotiations

• Related parties- Insurance companies, Taxi regulators, Cities/Counties, Federal Government

Evolving Experience

GateKeeper Systems

• Changes are not done yet• Airports will address issues in a variety of

ways-no single solution. New Kids offering a simple & universal option.

• Legislation/negotiations will take time• Waiting until the environment settles down

has serious dangers.• Airports and “permitted” operators have a

common goal: Customer Service - Revenue Generation

So what to do now? IDEAS not SOLUTIONS

Working Assumptions

GateKeeper Systems

•Different issues depending on Business Model:•TNC uses existing commercial vehicles/drivers:• Curbside issues for pick-up• Potential issues for fee payment•Operating Company issues

•Peer-to-peer• Vehicle identification issues- no compliance without identification• Curbside pick-up issues• Fee payment issues• Compliance issues- permits, insurance, inspections, etc.

TNC Issues faced by Airports

GateKeeper Systems

Enforce existing airport regulations• Review for:

• Penalties for violations- fines, Loss of access•Update list of violations•Requirement for payment of fees to operate. •Use of airport roadways and services- cost approach• Review fee structure and current fees.

Implement improvements to airport “system”

Not “either – or” Combination will be the needed

Alternatives for Consideration

GateKeeper Systems

Enforcement Program

GateKeeper Systems

• Low Tech Approach: • Subscribe to TNC apps to monitor specific

vehicles and locations on airport- staff patrol actions (see No Tech Approach).

• Provide Passenger Information on GT options-Airport website or app/airline magazine info for passengers- make pax smart consumers about choosing a TNC

• Review pick-up locations- • Can you make it more convenient for

airport authorized vehicles?• gates a possibility?

Enforcement Program

GateKeeper Systems

• Tech Based Approach- Assumes GTM: •Which are Commercial/TNC vehicles?

•Mobile device with AVI vehicle/driver data

•Geo Fence

• LPR detection- frequent trips to airport but

not registered with airport.

• See No Tech approach actions

Enforcement Program

GateKeeper Systems

Mobile Vehicle Tracking

Standard or Ruggedized computer

Mobile RFID Reader

GateKeeper Systems

LPR Digital ImageImage of all vehicles using airport entry road (s)

Toss all with known license plate

Investigate frequent users with no obvious purpose: DVM information, etc.

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Assign to Hot List- intercept on next airport trip

Offer passengers a better option than TNCWhat would make a better experience?

DISRUPTIVE TECHNOLOGY=LEVERAGE•Technology based GTM systems- • Information has never been more valuable

Wait time information•Automated dispatch•Virtual Hold Lot

Improvements to Airport GT System

GateKeeper Systems

Passenger wants:•Avoid lines•Convenient pick-up•Monitor•Control

Eliminate or reduce the reliance on a physical waiting area.Benefits•Handle Peaks and Valleys- vehicles when you need them•Less waiting in line•Possible approach to dealing with TNC

Concept• Allow driver to “enter” the hold lot using smart phone• Communicate need for vehicles- under/over supply• Create a competitive TNC “app” to get a ride to the airport.• Provide preference for place in queue for trip from the airport.

Virtual Hold Lot

GateKeeper Systems

Easy first step-Real-Time Driver Info on website

GateKeeper Systems

• Opportunity to improve service!

• Cannot ignore

• Response tied to local environment

THANK YOU.

Summary

GateKeeper Systems

Multiple Business Models• Use existing cv= compliance issues

• Peer-to-peer= identification & Compliance issues

Enforcement:• Compliance with Airport Authorization rules (permits, insurance,

inspections, etc.)

• Fee collection

• Customer services

• Curbside Operations

Equal Treatment to Other Companies

TNC Issues Faced by Airports