New Zealand Sign Language BoardIdentity Style GuideThis guide describes how to use the NZSL Board logo. Use only the files supplied. The NZSL Board logo must not be manipulated or recreated in any way – for example, don’t alter the colour, don’t stretch it, don’t place it on an angle or upside down.

Primary colours Minimum size

CMYKC21 M100 Y75 K19RGBR177 G16 B48HexB11030

Minimum size logo

A minimum size of 20mm in height is required. This is equivalent to 45mm in width.

CMYKC91 M51 Y31 K17RGBR0 G95 B127 Hex005F7F

Secondary colours

CMYKC41 M32 Y31 K17RGBR153 G153 B153Hex999999

20mm

45mm

Minimum space

Clear space around the logo is measured by using the “B” in the text. Please allow a full “B” around the logo.

Typography

Headings - Garamond Garamond Bold

Text - Verdana Verdana Regular

Verdana Bold

Verdana Italic

Verdana Bold Italic

✓ ✓ NZSL_black.eps

✓ ✓ NZSL_black.ai

✓ NZSL_black.jpg

✓ NZSL_black.png

✓ ✓ NZSL_white.eps

✓ ✓ NZSL_white.ai

✓ NZSL_white.png

Usage matrix

Commercial print or signage

Web/Microsoft

Merchandise File name

✓ ✓ NZSL_RGB.eps

✓ ✓ NZSL_RGB.ai

✓ NZSL_RGB.jpg

✓ NZSL_RGB.png

✓ ✓ NZSL_CMYK.eps

✓ ✓ NZSL_CMYK.ai

✓ NZSL_CMYK.jpg

✓ NZSL_CMYK.png

Colour usageUse an appropriate background colour or image with the NZSL Board logo. Do not use it with excessively bright, dark or complex backgrounds. Plain white or dark backgrounds are preferred.

✓ Preferred ✓ Preferred

✓ Acceptable ✓ Acceptable

✓ Acceptable ✓ Acceptable

x Excessively dark x Excessively light

x Excessively complex x Excessively bright