Our New Year’s Resolution is to…

BAN BAD WORDS

We’re not talking about potty mouth or slang

Good Issues, Bad Words

We mean words that confound or confuse

-- words that have too much baggage

poverty

abortionday care

gun show loop hole

healthcare reform

learning disability

basic skills

stackable credentials

developmental education

domestic violence

remedial education

There are good intentions behind

these words

But the words leave a bad taste

in people’s mouths

So in 2010, we plan to fight back

And help you find the words

that resonate with the public

Let’s change how we communicate

And give good causes an opportunity to make real change

Here’s to a happy and healthy

New Year!

From all of us at Douglas Gould & Company

www.douglasgould.com

Communications for Change

Visit our Bad Words blog for the latest

bad word bust

badwordsblog.wordpress.com