new worlds new consumers new ways of working by mark raison june 2010
DESCRIPTION
Insights on evolution of the world economy, the new consumer and innovation today.TRANSCRIPT
New WorldsNew ConsumersNew Ways of Working
by Mark Raison
Creativity consultant at Yellow Ideas
Success= ?
Success=
Uniqueness
In search of the Blue Ocean
How fabulous it is to be unique!
3 main areas
New WorldsNew CustomersNew Ways of Working
The New World is an incredible set of oxymorons
An oxymoron is the combination of two contradictory words
Long-term Short-term Innovation Daily pressureGrowth Eco-sustainabilityProfitability Social responsibilityGlobal company Local expectations
The New World’s oxymorons
Op
port
un
itie
s
Op
port
un
itie
s
LogisticsLogistics
New marketsNew markets
Longer lifeLonger life
E - collaborationE - collaboration
Creative citiesCreative cities
G - marketingG - marketing
New materialsNew materials
Social networksSocial networks
Eco DesignEco Design
Post pop culturePost pop culture
Edgy techEdgy tech
Etc., etc., etc., …Etc., etc., etc., …
The New Consumer is a changing oxymoron
Yes!No!
Never!
Now!
EXCLUSIVE
EXCLUSIVE
FOLLOWER
I’m unique!
REALISTIC
REALISTIC
DREAMER
Make me
dream
Make me
dreamwith a
solid realism
SLOW
SLOW
SPRINTER
LOYAL
LOYAL
EXPERIMENTER
Comparison & personalization
New Ways of
Working
Understanding
innovation’strue nature
FOR MANAGERSINNOVATION SHOULD BE …
Linear
Measurable
Predictable
Serious
FOR MANAGERSINNOVATION SHOULD BE …
Linear
Measurable
Predictable
Serious
FOR MANAGERSINNOVATION SHOULD BE …
Linear
Measurable
Predictable
Serious
BY NATUREINNOVATION IS …
Iterative
Intangible
Serendipitous
Playful
FOR MANAGERSINNOVATION SHOULD BE …
Linear
Measurable
Predictable
Serious
How can we come up with radical ideas?
2 secrets
1. Think theopposite!
2. Start with the impossible!
It’s the future because it’s impossible!
Ross Lovegrove
The impossible existsto be challenged!
Mark Raison
A KEYNOTEA KEYNOTEBy Mark RaisonBy Mark Raison
Creativity consultantCreativity consultantYellow IdeasYellow Ideas
www.yellowideas.comwww.yellowideas.comwww.markraison.comwww.markraison.com
www.yellowbymartina.comwww.yellowbymartina.com
[email protected]@yellowideas.com
Yellow Ideas, your creative partner all over the worldYellow Ideas, your creative partner all over the world