new website design for rules 2015
TRANSCRIPT
Welcome to our webinar!
#DigMktg15
NEW WEBSITE DESIGN
RULES FOR 2015
Sean Jones Vice President, Interactive Development
Your presenter
Lift. Brand Awareness
Customer Engagement
Conversion Rates
Delivered. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW WEBSITE DESIGN
RULES FOR 2015
Our Offices
Digital Marketing Strategy
User Experience (UX) Design
Lead Generation & Online Sales Programs
Digital Marketing (SEO / PPC / Email)
Conversion Rate Optimization (CRO)
CRM Selection & Implementation
Marketing Automation
Sales Process Alignment
Content Journey Mapping
Lead Management
Founded 1997
Atlanta Dallas
Award-Winning Design Team
NEW WEBSITE DESIGN
RULES FOR 2015
Where You’ve Seen Us
NEW WEBSITE DESIGN
RULES FOR 2015
Featured Clients
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW WEBSITE DESIGN
RULES FOR 2015
SOCIAL
CRM & MA
ANALYTICS
SEARCH EMAIL
CONTENT
DESIGN
7
STRATEGY
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW WEBSITE DESIGN
RULES FOR 2015
Design For
Performance &
Conversion
Marketing
Automation
Copyright 2014, AIS Media, Inc.
Conversion-Optimized
Digital Marketing Model©
Search
Social
CRM
Videos Articles Webinar Case Study Specs PR Papers
Content
Analytics & Reporting
Website
Dig
ita
l M
ark
eting
NEW WEBSITE DESIGN
RULES FOR 2015
Think
Multi-Screen
NEW WEBSITE DESIGN
RULES FOR 2015
The Internet of the future is here.
NEW WEBSITE DESIGN
RULES FOR 2015
People browse with a variety
of devices…
NEW WEBSITE DESIGN
RULES FOR 2015
With a multitude of screen
resolutions.
NEW WEBSITE DESIGN
RULES FOR 2015
Design for mobile first.
NEW WEBSITE DESIGN
RULES FOR 2015
Design
for user
intent.
NEW WEBSITE DESIGN
RULES FOR 2015
Rise of the multi-device,
multi-tasking user.
NEW WEBSITE DESIGN
RULES FOR 2015
Responsive Web Design NEW WEBSITE
DESIGN RULES FOR 2015
Design For
SPEED
Mobile users have half the bandwidth
and are twice as impatient.
NEW WEBSITE DESIGN
RULES FOR 2015
60% of mobile users expect sites
to load in 3 seconds or less. Compuware
NEW WEBSITE DESIGN
RULES FOR 2015
Page
Views Customer
Satisfaction Conversion
Rates
Taylor & Francis Online: Behavior & Information Technology Study
1 Second decrease in website
load time results in…
+11% +16% +7%
NEW WEBSITE DESIGN
RULES FOR 2015
Design To
Get Found
“A great time to hire an SEO is when
you're considering a site redesign, or
planning to launch a new site. That way,
you and your SEO can ensure that your
site is designed to be search engine-
friendly from the bottom up."
NEW WEBSITE DESIGN
RULES FOR 2015
Designing with focus on
- H1, H2, etc.
- Proper alt tags and image names
- Load time and optimization as required
- Avoiding unnecessary overhead
NEW WEBSITE DESIGN
RULES FOR 2015
Use STUNNING
Visuals
Large, high-quality images…
Large, high-quality images…
Create
Micro-Interactions
Large, high-quality images &
videos…
More Scrolling,
Less Clicking
FREE EXCLUSIVELY FOR WEBINAR ATTENDEES
2015 WEBSITE READINESS ASSESSMENT • 5-point user experience (UX) analysis
• Personal consultation
• Written recommendations
Call: 404.751.1043 | Email: [email protected]
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW WEBSITE DESIGN
RULES FOR 2015 Webinar Attendees Only
6-Part Series