New Ways to Market your Business

• Learn What’s New at Escapia for your Website.

• Learn Top Marketing Actions for your Business.

• Learn Marketing skills from Guest Speakers.

New Property List

New Detail Pages

New Booking Pages

Top Marketing Actions You Can Take Today

1. Get in Front of Guests

2. Capture Guests Attention

3. Convert Guests

1

Get in Front of Guests

Social Media

Just having a website is not enough…

Unit Distribution

1

Get in Front of Guests

1. Auto Distribution

2. Share booking commissions with owners

ENET Partner Network

1

Get in Front of Guests

1. Facebook

2. Twitter

3. Blog

4. Flickr

5. YouTube

Social Media

1

- You need to be there, everyone and their mom is.

- Build a community of past & future guests.

- Do promotions.

- Feature your location.

Facebook

Get in Front of Guests1

- Building a follow-ship of people interested in Vacation Rentals.

- Share information about your area.

- Do promotions.

Twitter

Get in Front of Guests1

- Share stories about your owners & your company.

- Share information about your location.

- Share guest stories.

Blog

Get in Front of Guests1

- Share photos of your team

- Share photos of your units

- Share video house tours

Flikr & YouTube

Get in Front of Guests1

Capture Guests Attention

Unit Content

Just finding you is not enough…

Your Website

2

Capture Guests Attention

1. Clean & concise home page

2. Quick search

3. Prominent contact details

4. Cater to all types of customers

5. SEO

Website Essentials

2

Website Design

Paul Herman from Visual Data Systems!

Capture Guests Attention

1. Descriptions

2. Photos

3. Amenities

4. Ratings & Reviews

Content

2

Convert Guests

Online Phone

3

Now it’s time to make sure guests book!

Email

Convert GuestsEmail inquiries

1. Speed of Response

2. Auto Response

3. Quality of the Response

4. Second Efforts

3

Trent Blizzard Blizzard Marketing

And Remember...

- Be creative in your marketing.

- Keep your website clean & concise.

- Content & photos make all the difference.

- Leverage all available distribution.

- Respond all inquiries.

- Track and report your work.

Who’s Next?