new venture dan jenkins, bcie executive board competition ... · developing a winning pitch deck...
TRANSCRIPT
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Developing a Winning Pitch DeckDan Jenkins, BCIE Executive Board
New Venture Competition 2020
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A BIG Thank You to Our Sponsors!
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KEY DATESDATE EVENT
April 8th How to Build a Winning Pitch Deck
April 14th How to Pitch and Handle Q&A
April 22nd Tips & Tricks for Pitching Online (new!)
April 29th Pitch Decks Due!!!
May 8th Semi-Finals: Board Room Pitches
May 11th Finalists Announced...
May 21st Grand Finale: Ant Tank Pitches & Reception
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AGENDA
➔ Effective pitch deck characteristics➔ Visual design: the bad & the good➔ WINNING tips➔ Pitch deck structure➔ Summary & next steps➔ Q&A
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pitch deck primer:➔ what? an engaging & compelling story➔ why? to secure the next meeting w/ investors➔ when? in preparation for fundraising➔ how?
●by selling your “VISION”●using key & compelling venture elements●by serving it up with energy & PASSION
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1. length: 12 slides max (including cover slide) + appendix2. background:
a)white or black -- highly recommended!b)simple & uncluttered (3-5 bullets; 7 max)
3. words: 20 per slide (no more than 7 words per bullet)
4. images/charts/stats: YES! (easier to absorb; use in lieu of words)
5. palette: 2 contrasting colors (e.g. blue/orange + gray/black/white)
6. fonts: 30-pt min > 2 max (sans serif + normal/bold/italic versions)
7. use consistent formatting throughout
the “winning” format
simple...clear...compelling...memorable
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remember: only 10 minutes to present!
resist the temptation to throw it all in...
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A or B
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A or B
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A or B
keep it simple…design it for grandma ☺
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less is more…
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1. Tell an engaging “Story”2. Use simple, clear & concise slides3. Be Compelling! Believable!! Realistic!!!4. Finish in less than 10 minutes5. Practice & prepare for Q&A6. Never be arrogant or defensive7. Exhibit good team dynamics
winning tips
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slide #1: cover slide
cool, attention
getting logo
Intriguing & memorable…“hook them at hello”
BOLD! engaging
simple
thought provoking
tagline
vision
plain back-
ground
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slide #2: problem
Begin your storytelling…
cite evidence
obtained by survey
the problem
the problem
physical evidence!
draw a conclusion
connect; make it
relatable
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slide #3: solution
Net, net…it’s always about “better, faster, cheaper”
visual yet
simple 1-2-3 simple
Te
techie yet few words
an appeal to
emotions
design it for
Grandma!
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slide #4: market opportunity
Realistic & substantiated – it’s not a $200 B market…
cite credible sources!
why you? why now?
market trends?
TAM
SAMSOM
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slide #5: product (optional/appendix)
A picture is truly worth 1,000 words
make it simple;
dumb it way down take
away box
flowchart
numbers guide the
eye
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slide #6: business model
Can you make money – that’s what preoccupies investors!
how will you make money?
as simple as it gets
CAC ?LTV ?
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slide #7: go-to-market strategy
How will you reach & connect with prospects/customers?
start small& focused; don’t bite
off too much
CAC“cost to
acquire 1 customer”
simply explain the
selling process
how will you get in front
of prospects
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slide #8: financial projections
Be conservative…or risk being shot down!
1-5% market share is realistic
point out key metrics
CAC ?LTV ?
use & state realistic
assumptions
CAC ?LTV ?
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slide #9: competition
There is ALWAYS competition…if only the “status quo”
strengths advantages secret sauce
barriers where do you fit?
who are the key players?
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slide #10: traction & milestoneskey
milestones
“We’ve accomplished ‘X’ with only $$$ of bootstrapping!”
# of clients
revenuestrategic partnerships
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slide #11: team
“We are the right team to execute this plan!”
busy yet easy to digest
pictures humanize
placement near end for junior
teamsuse job logos
experience &
successes
what is their value
add
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slide #12: “closing” slide
Why YOU? Why NOW?
usually stays on screen during Q&Aname,
title, phone &
reinforce key
messages
make it compelling!
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Appendix examples
This is where you put the “kitchen sink”
➔ Timeline: history, milestones, R&D
➔ Detailed value propositions
➔ Additional product screenshots
➔ Average revenue per user (ARPU)
➔ Pipeline of potential customers
➔ Detailed financials; cash flows; breakeven
➔ Headcount projections and hiring plan
➔ Partnership arrangements
➔ Patents & patent filings
be prepared
anticipate judges’ questions
role play in advance
you have 12 minutes
following the pres to clarify
any confusion & continue selling
your idea
strongly encouraged
for Q&A
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final thoughts:
FOCUS! PRACTICE! HAVE FUN!
➔ Decide how to tell your story most effectively
➔ Cover only key points central to your venture (put rest in
appendix)
➔ FOCUS on target market’s primary problem
➔ Gaining market traction quickly is key...then iterate on feedback
➔ Great ideas are still ideas; execution is everything
➔ All that really matters is whether someone will pay you money!
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Resources
Need help with market research?Schedule an Appointment with Sara Heimann, our Innovation and Entrepreneurship Librarian! Please contact Sara to schedule an appointment at [email protected]
Need help with your business concept or general guidance?Schedule an Appointment with Jaune Odombrown, the ANTrepreneur Center Manager! Please contact Jaune to schedule an appointment at [email protected]
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This can be YOU on May 21st !
www.merage.uci.edu/nvc Breanna Hale | Beall Center | [email protected] Huynh | Beall Center | [email protected]