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Ms. Neziha BERZOUGA Offshoring Promotion Unit Head Foreign Investment Promotion Agency « FIPA- TUNISIA » Tunisia , November 28th , 2011 Free Trade Agreement with EU Free Trade Agreement with Turkey Arab- Mediterrane an Agreem ent AGADIR Access to a pool of more than 800 million consumers TUNIS

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Page 1: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

Ms. Neziha BERZOUGA

Offshoring Promotion Unit Head

Foreign Investment Promotion Agency

« FIPA- TUNISIA »

Tunisia , November 28th , 2011

Free Trade Agreement

with EU

Free Trade Agreementwith Turkey

Arab-Mediterranean Agreem

entAGADIR

Access to a pool

of more than

800 million

consumers

TUNIS

Page 3: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

13,5

8,5

4,55,0

11,0

BPO Data

31,5

1,0

ITO

31,5

R&D /Knowledge

20,0

2,50,5 1,53,5

2,5

44,5

BPOVoice

BPOData

ITO

R&D /Knowledge

BPO Voix

2,5

3,03,0

Total, Graduates excluded

127,5

Univ.Graduates2

22,5

Total

150

Finance & Accountancy

HR

Procurement

Banks & Ensurences

Telecoms

Travel

ESTIMATIONS

French Voice

Italian Voice

R&D & general engineering

Knowledge

Aeronautics and automotive

ICT

Pharma & biotechnologies

Testing

Electronics

Software

Application developement

Application Maintenance

Helpdesk

Infrastructure maintenance

R&D Grads

ITO Grads

BPO Data Grads

BPO Voice Grads

Job creation by target segment on a ten year basis / In thousands

1 Hypothesis : within each segment (BPO Voice, BPO Data, ITO, R&D Knowledge), an estimation of jobs to created on the basis of each target market’s respective size 2 Hypothesis : Supervisory rate of 15% ( 10% of which of middle management)

Page 4: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

Promotion

Incentives

Talent Pool

Infrastructure Many projects are under way to build

class-A offices in Tunisia Tunis/Manouba/Sousse…

Public /Private initiatives to promoteTunisia as a site of choice for investors

Governance

Page 5: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

▪ Favorable environment

– ICT sector, the most dynamic sector

– 1000 computer services companies already in Tunisia

– Tunisia is #1 in Africa in numbers of telephones and PCs per

inhabitant

– Secure, diversified international connections. Underwater fiber

optic cables to Europe, Asia, the Middle East and America

▪ Top level ICT training

– Over 50 000 students on ICT courses at university, i.e. about 14%

of all university students

– Over 11 000 new ICT graduates a year

– Over 200 university ICT courses

▪ Extremely competitive location

– 30% cheaper than Morocco, 50% cheaper than Eastern Europe

– Used by many companies as an additional/backup location for

their Indian operations (Fidelity Investments, Linedata Service,

etc)

Main companies already in Tunisia

SOURCE : Ministry of Higher Education, interviews, world competitiveness report

Page 6: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

▪ Favorable environment

– World class companies have already moved their R&D operations to

Tunisia:

▫ Automotive/electronics industries (STMicro, Kromberg&Shubert, Valeo,

Leoni, Continental, etc)

▫ Aviation industry (Aerolia - subsidiary of EADS -, Zodiac, Latécoère, etc)

▫ IT and communications technology companies

(Siemens, Nokia, Huwaei, etc)

▫ Engineering and knowledge outsourcing (Altran, Oddo, etc)

▫ Other (Pfizer, Benetton, etc)

– 30 000 researchers in ~700 laboratories and research units and ~1.5% of

GDP allocated to R&D

– R&D financing and public-private collaboration

▪ Training to European standards

– 30% of all university-level graduates (20 000 graduates) are scientists or

engineers

– Specialist training centers (e.g. aviation training center)

– 2000 new holders of Catia certificates within 2 years

▪ Extremely competitive location

– 30% more cost effective than Morocco, 50% more cost effective than Eastern

Europe

Main companies already in Tunisia

SOURCE : Ministry of Higher Education, interviews, world competitiveness report

Page 7: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

Main companies already in Tunisia

▪ Excellent, available human resources

– Excellent French: 26% of all Tunisians speak French (World

Francophone Organization).

– Excellent Italian (2000 holders of Italian language certificates)

– Substantial number of English, German, and Spanish

speaking competencies

– Special training for telephone operators

▪ A sector that has been in full expansion for the last 10 years

– 20 000 jobs already (90% French speaking)

– Téléperformance (world leader in customer relations) arrived

in 2000 and already has around 6000 employees

▪ Extremely competitive location

– 30% cheaper than Morocco (French), 10% cheaper

than Romania (Italian)

SOURCE : Ministry of Higher Education, interviews, world competitiveness report

Page 8: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

8

2.7

3.73.7

4.94.95.45.55.5

Tunisia provides world-class mathematical and

scientific education

4.24.34.34.34.54.9

5.35.4

Tunisia has a large pool of scientists and

engineers

Availability of scientists and engineers

1 = zero; 7 = widely available

Quality of mathematical and scientific education

1 = poor; 7 = excellent—among the best in the

world

National program to increase the

engineering pool by raising the

number of engineers to 9000 in the

2014 - 2015 academic year

SOURCE: World Competitiveness Report

Page 9: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

The latest technology is widely available in

the country …… at western quality levels

4.5 4.3

5.34.9 4.9 4.8

5.56.3

Availability of the latest technologies

1 = zero; 7 = widely available

4.34.5

4.84.94.95.3

5.5

6.3

Infrastructure quality

(1 = extremely underdeveloped; 7 = extensive

and efficient by international standards)

SOURCE: World Competitiveness Report

Page 10: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

Tunisia – Where International Underwater Cables

Cross

Marseilles

Algiers

AlexandriaTripoli

Palermo

TunisKetra

▪ 3 200 Gbps

Hannibal

▪ 180 km of fiber optic

cables

▪ 3 200 Gbps

SEA ME WE 4

▪ Singapore–Middle

East–North Africa–

France (Suez)

▪ 1 331 Gbps

SOURCE: Telecoms Ministry

Page 11: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

150

220

270

270

320

200

260

110

USD p.a, 2010

SOURCE: Interviews, Ministry of Industry & Technoilogy

The cheapest real estate

prices of all benchmark,

Eastern European and

North African countries

Page 12: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

SOURCE: Watson Wyatt Report, interviews, telecoms and internet operators

Tunisia 20.918.5

Egypt 18.0

Morocco 26.7

Poland 30.1

Romania 19.2

Czech Republic 39.7

Philippines 14.5

India 14.2

21.3

19.2

33.4

24.5

47.7

16.4

15.6

21.7

31.9

32.929.1

30.9

47.2

39.3

34.1

62.7

22.7

22.0

35.231.2

34.0

54.5

44.5

39.0

71.8

21.7

23.1

USD thousand p.a, 2010

Costs excluding incentives

Costs including incentives

Data Voice R&D / Knowledge IT

Bench-mark

Eastern Europe

North Africa

Total cost (including full payroll costs, telecoms, real estate etc.)

Page 13: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

A TECHNOLOGY

CITY OF

117 HECTARES

EXTENSION MADE/ANNOUNCED

And Others….

NEW INVESTMENTS

Page 14: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

VisitingDelegations

Activity/Nationality Situation

January –October 2011

BPO/IT/R&D 14 underway

26 delegations

Visited FIPA –Tunisia

German/French/Italian

British/Spanish/ Belgian …

7 Operational

Planned visits Nov. Dec 2011

5

Page 16: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering

Germany 280 companies 50 000 jobs

Page 17: NEW TUNISIA NEW OPPORTUNITIES - tunesien.ahk.detunesien.ahk.de/.../06...Tunisia_an_attractive_Offshoring_Location.pdf · ITO 31,5 R&D / Knowledge 20,0 0,5 1,5 2,5 3,5 2,5 ... Engineering