new titles ∙ communication & media studies ......a true story of money, power, friendship, and...

N E W T I T L E S ∙ C O M M U N I C A T I O N & M E D I A S T U D I E S

PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • COMMUNICATION & MEDIA 2014 PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • COMMUNICATION & MEDIA 2014

ANDY GREENBERGThis Machine Kills SecretsJulian Assange, the Cypherpunks, and Their Fight to Empower WhistleblowersForbes journalist Andy Greenberg traces the shadowy history of politically-motivated hackers from the cryptography revolution of the 1970s to WikiLeaks founding hacker Julian Assange, Anonymous, and beyond.“Greenberg takes readers on a terrific and revealing—if considerably unsettling—inves-tigation into the shadowy war rooms behind our computer screens.”—Cleveland Plain DealerPLUME PAPERBACK • 400 PP. • 978-0-14-218049-5 • $16.00

ERROL MORRISBelieving Is SeeingObservations on the Mysteries of PhotographyIn this exploration of the relationship between photographs and the real world they sup-posedly record, Academy Award–winning director Errol Morris untangles the mysteries behind an eclectic range of documentary photographs.“[A]n elegantly conceived and ingeniously constructed work of cultural psycho- anthropology….It's also a cautionary lesson for navigating a world in which, more and more, we fashion our notions of truth from the flickering apparitions dancing before our eyes.”—Los Angeles TimesPENGUIN PRESS HARDCOVER • 336 PP. • 978-1-59420-301-5 • $40.00PENGUIN PAPERBACK • 336 PP. • 978-0-14-312425-2 • $25.00Paperback available June 2014

CHARLES SE I FEVirtual UnrealityJust Because the Internet Told You, How Do You Know It’s True?Digital information is a powerful tool that spreads unbelievably rapidly, infects all cor-ners of society, and is all but impossible to control—even when that information is ac-tually a lie. In Virtual Unreality, Charles Seife takes on everything from breaking news coverage and online dating to program trading and that eccentric and unreliable source that is Wikipedia, arming readers with tools for discerning truth from fiction online.VIKING HARDCOVER • 256 PP. • 978-0-670-02608-1 • $26.95Available July 2014

NICK B I LTONHatching TwitterA True Story of Money, Power, Friendship, and BetrayalBilton’s unprecedented access and exhaustive investigating reporting—drawing on hun-dreds of sources, documents, and internal e-mails—have enabled him to write an inti-mate portrait of four friends who accidentally changed the world.“Mr. Bilton, a tech columnist at The New York Times, takes us through the growing pains of a white-hot startup.”—The Wall Street JournalPORTFOLIO HARDCOVER • 304 PP. • 978-1-59184-601-7 • $28.95

GAV IN NEWSOM wi th L ISA D ICKEYCitizenvilleHow to Take the Town Square Digital and Reinvent GovernmentThe Lieutenant Governor of California presents the story of ordinary citizens and inter-net entrepreneurs bridging the vast chasm separating their government from the tech-nologies already revolutionizing our daily lives.“Makes a fascinating case for a more engaged government, transformed to meet the chal-lenges and possibilities of the 21st century, and where technology brings the critical tools of our democracy closer to its citizens than ever before.”—President William J. Clinton PENGUIN PAPERBACK • 272 PP. • 978-0-14-312447-4 • $16.00

STEVEN JOHNSONFuture Perfect: The Case For Progress in a Networked AgeJohnson paints a compelling portrait of a new political worldview—influenced by the success and interconnectedness of the Internet, but not dependent on high-tech solu-tions—that breaks with the conventional categories of liberal or conservative thinking.“Mr. Johnson envisions a new political movement that embraces the potential of peer networks to improve government, medicine, education and journalism, among much else.”—The Wall Street Journal“An informative, tech-savvy and provocative vision of a new and more democratic public philosophy.” —San Francisco ChronicleRIVERHEAD PAPERBACK • 272 PP. • 978-1-59463-184-9 • $16.00

DOUGLAS RUSHKOFFPresent Shock: When Everything Happens NowRushkoff weaves together seemingly disparate events and trends into a rich, nuanced portrait of how life in the eternal present has affected our biology, behavior, politics, and culture. “This is a wondrously thought-provoking book. Unlike other social theorists who either mindlessly decry or celebrate the digital age, Rushkoff explores how it has caused a fo-cus on the immediate moment that can be both disorienting and energizing.”—Walter IsaacsonCURRENT PAPERBACK • 256 PP. • 978-1-61723-010-3 • $16.00

EREZ AIDEN and JEAN-BAPTISTE MICHELUncharted: Big Data as a Lens on Human CultureOur society has gone from writing snippets of information by hand to generating a vast flood of 1s and 0s that record almost every aspect of our lives. Aiden and Michel tell the story of how they tapped into this sea of information to create a new kind of telescope: a tool that, instead of uncovering the motions of distant stars, charts trends in human history across the centuries.“One of the most exciting developments from the world of ideas in decades, presented with panache by two frighteningly brilliant, endearingly unpretentious, and endlessly creative young scientists.”—Steven Pinker, author of The Better Angels of Our NatureRIVERHEAD HARDCOVER • 288 PP. • 978-1-59448-745-3 • $27.95

COMMUNICATION& MEDIA STUDIES

EXAMINATION COPY OFFER: $5.00 PAPERBACKS · $10.00 HARDCOVERS

P E N G U I N G R O U P U S AW W W . P E N G U I N . C O M / A C A D E M I C

N E W T I T L E S • 2 0 1 4

N E W T I T L E S ∙ C O M M U N I C A T I O N & M E D I A S T U D I E SN E W T I T L E S ∙ C O M M U N I C A T I O N & M E D I A S T U D I E S N E W T I T L E S ∙ C O M M U N I C A T I O N & M E D I A S T U D I E S

PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • COMMUNICATION & MEDIA 2014PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • COMMUNICATION & MEDIA 2014 PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • COMMUNICATION & MEDIA 2014

DOUGLAS STONE and SHE ILA HEENThanks for the FeedbackThe Science and Art of Receiving Feedback WellCoauthors of the international bestseller Difficult Conversations, Stone and Heen have spent the last ten years working with businesses, nonprofits, governments, and families to deter-mine what helps us learn and what gets in our way. With humor and clarity, they blend the latest insights from neuroscience and psychology with practical, hard-headed advice.VIKING HARDCOVER • 368 PP. • 978-0-670-01466-8 • $27.95

CARL ALASKOSay This, Not ThatA Foolproof Guide to Effective Interpersonal CommunicationThis simple, straightforward guide to effective communication is for anyone who has ever wanted to “eat their words.” Alasko presents readers with simple instructions for what to say…and what not to say.TARCHER PAPERBACK • 240 PP. • 978-1-58542-932-5 • $15.95

DANIEL H . P INKTo Sell is Human: The Surprising Truth About Moving OthersIn this provocative book, Pink offers a fresh look at the art and science of selling. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills.“Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment.”—BloombergRIVERHEAD PAPERBACK • 272 PP. • 978-1-59463-190-0 • $16.00

RYAN HOL IDAYTrust Me, I'm Lying: Confessions of a Media ManipulatorMedia strategist Ryan Holiday is a media manipulator. In a world where blogs control and distort the news, his job is to control blogs—as much as any one person can.“A playbook for the dark arts of exploiting the media.”—Robert Greene, author of The 48 Laws of Power PORTFOLIO PAPERBACK • 320 PP. • 978-1-59184-628-4 • $16.00

JOHN B . THOMPSONMerchants of CultureThe Publishing Business in the Twenty-First CenturyThompson's riveting account dissects the roles of publishers, agents, and booksellers in the United States and Britain, charting their transformation since the 1960s.“This impressively comprehensive and revealing analysis of the structures and processes of modern publishing is timely as the industry faces its digital future.”—Times Higher EducationPLUME PAPERBACK • 464 PP. • 978-0-452-29772-2 • $17.00

BRETT MART INDifficult Men: Behind the Scenes of a Creative Revolution: From The Sopranos and The Wire to Mad Men and Breaking Bad“Martin is a thorough reporter and artful storyteller, clearly entranced with, though not deluded by, his subjects….In between the delicious bits of insider trading, the book makes a strong...argument for the creative process.”—Los Angeles TimesPENGUIN PRESS HARDCOVER • 320 PP. • 978-1-59420-419-7 • $27.95

KEV IN COOKFlip: The Inside Story of TV’s First Black SuperstarThe inspiring story of Flip Wilson, the man who broke the prime-time color barrier, blazing a trail for generations of African American performers who followed him.“Fittingly brisk and amusing....Cook narrates Wilson's comedic coming of age with relish.” —The Wall Street JournalPLUME PAPERBACK • 256 PP. • 978-0-14-218075-4 • $16.00

ALLEN SALK INFrom Scratch: Inside the Food NetworkThe extraordinary behind-the-scenes story of the Food Network, now about to celebrate its twentieth anniversary: the business, media, and cultural juggernaut that changed the way America thinks about food.“A detailed look at the network from start-up phase to the present, with a generous lump of juicy stories about the network’s most polarizing figures—Guy Fieri, Bobby Flay, An-thony Bourdain and, of course, Paula Deen y’all—heaped on top.”—The Atlantic WirePUTNAM HARDCOVER • 448 PP. • 978-0-399-15932-9 • $27.95

REBECCA EATONMaking Masterpiece: 25 Years Behind the Scenes at Masterpiece Theatre and Mystery! on PBS“Chronicling her twenty-five-year career with PBS, Eaton provides a behind-the-camera look into the creative process involved in producing Masterpiece Theatre and Mystery!...A delightful trek into the world of TV production and a substantive treat for the truly addicted PBS fan.”—Kirkus ReviewsVIKING HARDCOVER • 320 PP. • 978-0-670-01535-1 • $29.95

MATHEW KL ICKSTE INSlimed!: An Oral History of Nickelodeon’s Golden AgeFOREWORD BY MARC SUMMERS

The surprisingly complex, wonderfully nostalgic, and impressively compelling story of how Nickelodeon—the First Kids' Network—began as a DIY startup in the late 70s, and forged ahead through the early eighties with a tiny band of young artists and filmmakers who would go on to change everything about children's entertainment.PLUME HARDCOVER • 320 PP. • 978-0-14-219685-4 • $20.00

TITLE ISBN FEE

Course Name: _______________________________________________________________________________________________________________________________________________

Term: __________________________________________________________________________________________________ Anticipated Enrollment: ________________________

Course Name: _______________________________________________________________________________________________________________________________________________

PLEASE INDICATE YOUR FORM OF PAYMENT BELOW:

Visa Master Card AmEx Discover Exp. Date: ______________________________

Card No.: _____________________________________________________________________________________________________

Name: ________________________________________________________________________________________________________

Signature: ____________________________________________________________________________________________________

Card Address (if different from shipping address): _____________________________________________________

_________________________________________________________________________________________________________________

Telephone: ___________________________________________________________________________________________________

SHIP TO:

Name: ________________________________________________________________________________________________________

School: _______________________________________________________________________________________________________

Department: _________________________________________________________________________________________________

Street Address (required): _________________________________________________________________________________

_________________________________________________________________________________________________________________

City: _____________________________________________________ State:_______________ Zip: _________________________

*Appropriate state and local sales tax must be included for your order to be processed.

PAPERBACKS: $5.00HARDCOVERS: $10.00

SEND COMPLETED FORM TO:PENGUIN GROUP (USA) Academic Marketing Dept. 375 Hudson Street New York, NY 10014-3657

OR: Fax requests with completed credit card details to

212.366.2933

All orders are subject to stock availability at the time they are processed.

Books will be sent to school address only. Allow a minimum of 10 business days for delivery.

All examination copy orders require a U.S. ship-to address.

No PO boxes please.

Subtotal: _________________________

*Sales Tax: _________________________

Total Fee: _________________________

EXAMINATION COPY ORDER FORM ∙ COMMUNICATION & MEDIA STUDIES 2014

PAPERBACKS $5.00 ∙ HARDCOVERS $10.00

THIS ORDER FORM IS FOR BOOKS TO BE CONSIDERED FOR COURSE ADOPTION ONLY.

QUESTIONS? COMMENTS? CONTACT US AT: [email protected]

S IMON GARF IELDTo the Letter: A Celebration of the Lost Art of Letter WritingGarfield traces the fascinating history of letter writing from the love letter and the busi-ness letter to the chain letter and the letter of recommendation.“Stuffed with marvelous anecdotes, fascinating historical tidbits and excerpts...[Gar-field’s] epistolary ardor proves infectious.”—The New York Times Book Review GOTHAM HARDCOVER • 464 PP. • 978-1-59240-835-1 • $27.50

CLIVE THOMPSONSmarter Than You Think How Technology is Changing Our Minds for the Better“Thompson declares a winner in the cognitive fight between human and computers: both together. Smarter Than You Think is an eye-opening exploration of the ways com-puters think better with humans attached, and vice-versa.”—Clay Shirky, author of Cognitive SurplusPENGUIN PRESS HARDCOVER • 352 PP. • 978-1-59420-445-6 • $27.95

ANDREW NEWBERG, M.D . and MARK ROBERT WALDMANWords Can Change Your Brain: 12 Conversation Strategies to Build Trust, Resolve Conflict, and Increase Intimacy"Bringing together insights from neuroscience, psychology, and spiritual development, Waldman and Newberg offer a profoundly simple and effective way to turn ordinary conversations into extraordinary events." —Srinivasan Pillay, M.D., Harvard Medical SchoolPLUME PAPERBACK • 272 PP. • 978-0-14-219677-9 • $16.00

BRIAN MacARTHUR, ed i t o rThe Penguin Book of Historic SpeechesThis newly updated edition includes the best speeches in history from notable modern political figures such as Winston Churchill, John F. Kennedy, Mahatma Gandhi, and Martin Luther King, Jr., as well as historical orators such as Moses, Cicero, and Socrates. PENGUIN PAPERBACK • 528 PP. • 978-0-24-195326-6 • $18.00

BEN YAGODAHow to Not Write BadThe Most Common Writing Problems and the Best Ways to Avoid ThemYagoda offers advice on what he calls “not-writing-badly,” which consists of the ability to craft sentences that are correct in terms of spelling, diction, punctuation, and gram-mar, and that also display clarity, precision, and grace. Then he focuses on crafting whole paragraphs—with attention to cadence, consistency of tone, sentence transitions, and paragraph length.RIVERHEAD PAPERBACK • 192 PP. • 978-1-59448-848-1 • $15.00

TITLE ISBN FEE

Course Name: _______________________________________________________________________________________________________________________________________________

Card No.: _____________________________________________________________________________________________________

Name: ________________________________________________________________________________________________________

Signature: ____________________________________________________________________________________________________

_________________________________________________________________________________________________________________

Telephone: ___________________________________________________________________________________________________

SHIP TO:

Name: ________________________________________________________________________________________________________

School: _______________________________________________________________________________________________________

Department: _________________________________________________________________________________________________

_________________________________________________________________________________________________________________

City: _____________________________________________________ State:_______________ Zip: _________________________

212.366.2933

No PO boxes please.

Subtotal: _________________________

*Sales Tax: _________________________

Total Fee: _________________________

TITLE ISBN FEE

Course Name: _______________________________________________________________________________________________________________________________________________

Card No.: _____________________________________________________________________________________________________

Name: ________________________________________________________________________________________________________

Signature: ____________________________________________________________________________________________________

_________________________________________________________________________________________________________________

Telephone: ___________________________________________________________________________________________________

SHIP TO:

Name: ________________________________________________________________________________________________________

School: _______________________________________________________________________________________________________

Department: _________________________________________________________________________________________________

_________________________________________________________________________________________________________________

City: _____________________________________________________ State:_______________ Zip: _________________________

212.366.2933

No PO boxes please.

Subtotal: _________________________

*Sales Tax: _________________________

Total Fee: _________________________

TITLE ISBN FEE

Course Name: _______________________________________________________________________________________________________________________________________________

Card No.: _____________________________________________________________________________________________________

Name: ________________________________________________________________________________________________________

Signature: ____________________________________________________________________________________________________

_________________________________________________________________________________________________________________

Telephone: ___________________________________________________________________________________________________

SHIP TO:

Name: ________________________________________________________________________________________________________

School: _______________________________________________________________________________________________________

Department: _________________________________________________________________________________________________

_________________________________________________________________________________________________________________

City: _____________________________________________________ State:_______________ Zip: _________________________

212.366.2933

No PO boxes please.

Subtotal: _________________________

*Sales Tax: _________________________

Total Fee: _________________________

new titles ∙ communication & media studies ......a true story of money, power, friendship, and...

Documents