new technology, (same) old people dave simpson easynet group plc [email protected]
TRANSCRIPT
Easynet
Broadband Access
Easynet offer a unique access portfolio as the market leader in alternative copper local
loop infrastructure in the UK
• Unique product portfolio
– 4Mb SDSL, 4Mb and 8Mb ADSL
– SureStream™ - Up to half the cost of a standard Leased Line
– Leased Lines – For mission critical applications
– Exchange Enable – Public Sector bodies can aggregate together to unbundle
exchanges through the OGC network unbundling exchanges before BT
• Service Level Guarantees
– Control over Quality of Service
– Very low contention ratios, Including 1:1 ratios
– Service not degraded by volume consumer services
Broadband Access
Market leader in Local Loop Unbundling (LLU)
• 127 exchanges live or in build mode, at end of August 2003
• 90% of all unbundled lines in UK, at end of December 2002
• Up to 150 exchanges live by end of 2003
• Unique Product portfolio
• High speed asymmetric (4Mbps & 8Mbps) DSL and symmetrical
(0.5, 1, 2Mbps) DSL services available
• Superior contention ratios & Service Level Guarantees
Very Slow PSTN Dialup
PSTN Dialup
PSTN Dialup
FRIACO (sustainable unmetered)
ISDN
Broadband
The Future Promise
Technology Coming Down Your Street
• The approach of technology over time– Police Box– Telephone Box– Phone in hallway– Multiple fixed phones– Wireless handsets– Mobile phones in pockets
Technology On The Street
Technology On The Street
Technology On The Street(broken)
Great Plans Of Yesteryear
• London Roads– 1926 roundabouts introduced– 1930 Speed limits abolished (death toll increased!)– 1934 Proposal for 4 lane motorway through middle of Soho and
mechanical turntables on every cul-de-sac– Driver (!) was high speed at all costs. – Pedestrians, like dogs, can be educated.
• Victorian Drainage– 1858 Victorians built miles of sewers, pumping stations, reservoirs
and the Embankment– Dumped at sea until 1998– Deaths from Cholera reduced 20,000 pa to 1 pa in one year– Good plan, well implemented, but expensive (and not competitive)
• Model more like car manufacturers than traditional utilities ?
Wired households
Internet
Too far gone and out …
• Balance between social and economic policy• Schemes need to support competitive infrastructures• Too soon to claim mkt failures• Aggregate local demand
Always On Sometimes
• The Broadband Promise– Always on– Whizzier
• The Broadband Reality– On when want it (if you don’t switch your computer off)– Whizzy (if you don’t go to a busy site)
• Still great though !– Will always be a bottleneck somewhere– Weakest link moved away from customer access
Active Around The House
Active Around (and Outside) The House
Everyone loves to beep
• Personal Technology– Analogue Watches
– Digital Watches
– (who cares)
• Mobile phones– Ring tones
– SMS
– Internet / email
– Picture Messenging
– Polyphonic ring tones
• Sexy Technology
Miniaturisation
Life In The Living Room
• Lean forward / Lean backward• Rock backwards and forwards ?• Time division viewing – new PC or phone fight• Windows XP Media Center / Lifestyle PCs
Why Will The Network Notwork ?
• Notworks– Things complicated– Mass market don’t care for technology– When goes wrong they don’t know what to do and PANIC
• Incoming email fails:– Email client– User Name / Pwd problem– PC problem (other software (eg AV) or operating system)– PC hardware problem– Local network problem– Firewall problem– Physical ISP connection problem– Domain server / transparent proxy problem– Problem with the remote POP server– Something else
• Who you gonna call ?
Radio and Television
• The Internet is all about music, pictures and movies
• Internet Wireless / DAB• Internet Television• Tivo / Sky+• Internet EPGs• Consumer perceptions• How to regulate ?
– Telecoms
– Broadcasting
– Difference ?
Internet Subsumers
• Internet Revolution (Bard and Soderqvist)
– Spoken word– Written word– Printed word– ICT
• Natural ways of communicating:– Speaking– Writing– Telephone– Email – Instant Messenger– Chat– Video conferencing
• Internet is always everywhere – panic when breaks !
The Monologue Now A Dialogue
• Early Internet (nerd to nerd)– Swapping research files– Email– Newsgroups– IRC
• Somewhere along the way (customers)– Internet about web pages– Brochure ware– Shopping
• Communicating (people to people)– Building on real world relationships
Socialising in Cyberspace (Cyberlising?)
Social Sites
• Blogs• Wikis (www.wikipedia.com)• Friendster• Friend Reunited• Ebay• Dating Sites• Hobby/Interest Sites• Fan Sites
Connected Pipes, Fat People
• Fat pipe, fat arse– ‘Square Eyes’– Cyber-slobbing
• Enhances life (social broadband)– Finding things to do– Planning days out– Supplement to real life not replacement
• Creative uses for Technology– Beyond ‘neat technology’– Generation of next-steppers– Never known a world without it
•http://www.theworkfoundation.com/research/isociety/fatpipes_main.jsp
Wow moments
Source: fat pipes
Wow moments
Source: fat pipes
The Darkside
• Pernicious virulent viruses – Melissa, lovebug, nimba, code red, sobig, slammer,
msblaster
• Trojans / Spyware / general hackery• Spamerama• Denial of Service attacks• Chat Room grooming• Undesirable content• Content outside UK jurisdiction• Fraud (phishing / credit cards)• jargonization!
Dealing with the Darkside
• Technology solutions– Technology getting better, but so are the bad things– Always playing catch up (reactive)– Technology on ISP side– Technology on customer side
• Education– Behaviour change (avoid bad stuff – don’t go there)– Needs understanding of dangers– Scary for parents of kids who understand technology better
• Fundamental issues– Bad stuff will happen (human nature)– Basic human freedoms– Role of government / ISP / parent as protector
• For adults• For kids
Educate and Mentor
Net Strategies
• Strategies for teachers/parents for dealing with Children’s net cultures (Dunkels, Umea university, Sweden)
– Technology• Instruction manual for telephone• Understand how to use technology not technology itself
– Net Cultures• Orientation and immersion. • Experience the bad stuff that can happen
– Laws• Real laws still apply on the net. • Different applications• Role for Parents and schools
– Searching• Distinguishing good information from bad on the Internet• Learn to question content (not all is what it seems)
• http://www.kulturer.net/english/strategy/
What Next ?
Summary
• The Internet has arrived in anger at people’s homes– Still not mass market, but soon will be– Competition can deliver to most places. Intervene only
where failure.
• Internet being integrated in to everyday life– It’s there and people using it– Information harvesting– Communication between people
• There’s a darkside– Unlikely to go away– Technology solutions and Education approaches
• Get on with the good stuff !
