new technology) cultural form) flow -...
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85
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86
Rajagopal, Aravind. 2004:4
Technology)
(Cultural form)
(Flow)
(programmes).
(Williams, Raymond, 1990 (1974).
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87
(Goldman, R. 1992:2).
(Commodity hegemony)
(Ibid, 1992: 30-35
“
”
(Fiske, John, 1987: 4)
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88
(Mehtha Nalin,, 2008: 6
(Ibid: 7).
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89
(Falk, Paci 1994: 150).
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90
(Ibid:155)
I.
II.
III.
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91
(Falk, Paci , 1994: 165)
1 (Hedonist)
v (1987).
(Ibid: 71).
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92
(Ibid, 1987: 77)
(Merleu Ponty M. 1962: 146)
(Metaphysical discourses
(Sensuality)
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93
Williams, Raymond,
‘ ’
(Merleu Ponty M. 1962)
‘ ’
(Featherstone, M, 1999:170)
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94
‘ ’
(Falk, Paci, 1994).
(Image)
”.
(Ibid)
(Appearance)
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95
(Kern, 1975, Quoted by
Featherstone, M. 1999: 179.)
(Fairfid, Caudle, 1990).
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96
(Turner, B.S., 1996 (1984): xiii).
(Emotions)
‘ ’ (On
understanding emotions)
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97
(Fetishism)2
I,
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98
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99
(Osella, Filpo & Osella,
Caroline, 1996).
(Ibid, 1996)
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100
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101
(Ibid).
(Mauss Marshall, 2002 (1950).
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102
Foucault, M. 1980: 57
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103
" ’
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104
(Mass culture)
1.
(Romanticisation of Commodity)
2.
(Commodification of romantic love)
(Ibid : 25)
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105
(Ibid: 26).
(Ibid., 29-30).
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106
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107
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108
(Heterosexuality)
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109
(1997:38)
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110
(Ibid: 40).
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111
(Legitimisation
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112
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113
(Power feeling)
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114
(Commodity value)
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115
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116
(Chair)
(Subject)
(Adorno T., 1991:8).
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117
(reification)
(Horkheimer, Adorna, 1973: 167).
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118
(Ibid, 37).
(Liz
Mcfall, 2004: 37).
(Jhally sut, 1987: 173).
(essenece) (appearance)
(Ibid, 27-35).
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119
(Densin, N.K, 1984:4).
(Somatophobia).
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120
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121
(Taste)
(Chris shilling, 1993: 113)
(Bourdieu, P., 1984:56).
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122
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123
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124
(necessary)
(Falk Paci, 1994: 94)
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125
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126
(Falk, Paci, 2004).
(Ibid: 140
(Merlieu Ponty M., 1962, Bourdieu,P, 1984)