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New Technologies for Next Gen Mobile Devices
May 2014
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Smartphone: our most personal device
~106 Avg. number of daily app launches by US Android users
~75% 18-24 year olds reach for it immediately after waking up
~94% Use their device to look for local
information
~79% Watch video on
their device
Sources: comScore custom research avg. over Q3’13, IDC Mar ’13, Google May ’13
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DRIVING THE MOBILE EXPERIENCE, EVERYWHERE
Pushing wireless boundaries
Creating a digital 6th sense
Enabling devices you love
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Redefining Computing
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Continued smartphone momentum ~20% CAGR for smartphone unit shipments expected between 2012-2017
Source: Gartner, Sept ‘13
~7B Cumulative smartphone unit shipments forecast between 2013-2017
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Smartphone 2.0: From specs to experience-based design
1.0 2.0
Specs Experiences
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Enabling a superior travel experience
3G 4G LTE Wi-Fi
Seamless voice and
data connectivity
across the globe
Speech processing DSP
Crystal clear calls with
colleagues and family
Navigation
Finding your way and
exploring new
locations Advanced power management
Staying available and
connected all day long
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Enabling a superior gaming experience
General purpose (CPU) Advanced graphics
High quality graphics
and realistic physics
Video Display
HD gaming on
device screen or
external display
Advanced audio Surround sound DSP
Immersive surround
audio using headphones
or speakers
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Enabling a superior photography experience
Sensor
Context-based camera
app preload
Image signal processor (ISP) Sensor
High resolution camera
capabilities and image
stabilization
General purpose (CPU) Advanced compute DSP Image signal processor (ISP) Video
Computational camera
and advanced photo
editing
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Driving 4K video with mobile
*Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
SD Full HD 4K UHD
Enabling a superior video experience
Expanded color gamut
for accurate colors
Four times more detail
than Full HD 1080p
Crisp text and
graphics Phone, tablet and TV
share content
11 Copyright © 2013 Qualcomm Incorporated. All Rights Reserved.
The mobile design challenge
• High resolution screens
• Fast, responsive devices
• Fast, always-on connectivity
• Rich multimedia experience
• Sleek, ultra-light
• Long battery life
• Thermal efficiency
Rich, connected experiences Without compromising
mobility
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Looking beyond the CPU
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What % of a mobile SoC is CPU?
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CPU Up to 2.3Ghz/core
Memory 2MB L2 Cache
LPDDR2/3
Location Glonass, Beidou Satellites
Adreno GPU Open GL ES 2.0/3.0
Open CL
RenderScript
Display Processing 4k (external), 1080p, Miracast, picture enhancement
Bluetooth 4.0
ISP (Camera)
Dual ISPs@42Mpix
Digital Camera SW
USB 3.0, 5Gbps
Wi-Fi 802.11ac
Sensor Processing
Multimedia Processing Audio
Adv Voice Clarity
Voice Activation
Gestures
Studio Access Security
Gobi Modem 3G/4G Baseband
RF Front End
Transceiver
DSP Ultra Low Pwr
Heterogeneous computing
Adreno™ and Gobi™ are products of Qualcomm Technologies, Inc.
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0
500
1000
1500
2000
2500
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
Performance (DMIPS)
Po
we
r (m
W)
Laptop only
Higher performance with longer battery life
x86 SoC (32nm HKMG)
Current gen competitor
(40nm LP)
Current gen competitor
(32nm HKMG) (Laptop only)
Snapdragon Krait 200
(28nm LP)
Snapdragon Krait 300
(28nm LP)
Snapdragon Krait 400
(28nm HPM)
Better performance
using 50% less power
Source: QTI lab testing
Krait is a product of Qualcomm Technologies, Inc.
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Location Glonass, Beidou Satellites
Adreno GPU
Open GL ES 2.0/3.0
Open CL
RenderScript
Display Processing 4k (external), 1080p, Miracast, picture enhancement
Bluetooth 4.0
Sensor Processing
Memory 2MB L2 Cache
LPDDR2/3
CPU
Up to 2.3Ghz/core
Multimedia Processing Audio
Adv Voice Clarity
Voice Activation
Gestures
Studio Access Security
Wi-Fi 802.11ac
USB 3.0, 5Gbps
ISP (Camera)
Dual
ISPs@42Mpix
Digital Camera
SW
Gobi Modem 3G/4G Baseband
RF Front End
Transceiver
DSP Ultra Low Pwr
Mobile optimized system architecture
System approach further differentiates our mobile solutions High performance at low power and thermally optimized
Power optimization throughout the system
Micro-architecture
Circuit design
Transistor level design
System fabric/interconnect
Cache and memory design
SW vs. HW acceleration
Mobile software SW tools and APIs
SW and compiler optimization
Broad OS support
Custom designed mobile processing engines
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Custom designed mobile processing engines
System approach further differentiates our mobile solutions High performance at low power and thermally optimized
Mobile optimized system architecture
Mobile software
Snapdragon is a product of Qualcomm Technologies, Inc.
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Better thermal performance equals a better user experience
Less wasted energy
Longer life of device
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Snapdragon 800
Raising the bar
on performance
Cutting-edge
entertainment experiences
Advanced LTE modem
Blazing fast apps and
web browsing
Stunning 3D online gaming
Capture, edit and upload
high-resolution photos
Home theater audio and
video in your pocket Optimal battery life
The heart of the latest mobile experiences
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Modem
DSP
CPU
GPU
Position location
Multimedia Power management
RF
Memory
Connectivity
Software/HLOS
The whole is greater than the sum of the parts Integrating all key technology blocks
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
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Connectivity Wi-Fi BT GPS
LTE
2G/3G
System Selection
Blind Redirection
Redirection w/ Measurements
Reselection
PS Handover
CS Fallback
CSFB w/ SI Tunneling
Single Radio VCC
Handover Techniques (Multiple Can Apply in Each Case) Handover Combinations (Hypothetical Examples)
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35 36 37 38
39 40 41 42 43 1 2 8 3 4 5 6 9
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7 10 11 12
13 17 44 18
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23 24
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26 Radio Frequency Bands
14
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GSM/EDGE CDMA 1x WCDMA/
HSPA+ TD-SCDMA LTE TDD/FDD EV-DO
Our unique advantage: Hiding the complexity underneath the most seamless mobile connectivity
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LTE carrier aggregation (CA)
Designed to solve band fragmentation, addressing growing number of CA band combinations
Inter-band
Now available in commercial devices, enabled by:
Snapdragon 800 processor
Gobi 4G LTE advanced modem
Intra-band
More spectrum
CA Complexity
TDD+FDD
Uplink aggregation
45 Combinations
60+ Combinations
Present Future
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The 1000x data challenge
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Mobile data traffic growth—industry preparing for 1000x
1000x data traffic growth**
preparing for
~2x from 2010- 2011*
global data traffic growth
*Global growth per ’Cisco, May ’12 ’, some regions grew more/less. **1000x would be e.g. reached if mobile data traffic doubled ten times, but Qualcomm does not make predictions when 1000x will happen, we work on the solutions to enable 1000x
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Bringing the network closer to the user is key to 1000x
USER DEPLOYED
Typically indoor small cells
4G Relays
& Wireless
Backhaul
RESIDENTIAL
ENTERPRISE
1 Such as relay and Pico/Metro/RRH small cells for hotspots. RRH= Remote Radio Heads, in addition Distributed Antenna Systems are used in HetNets
Extreme Densification—3G/4G+Wi-Fi Small Cells Everywhere
Wi-Fi integrated with 3G/4G for opportunistic offload
OPERATOR DEPLOYED
Indoor/outdoor small cells1
METRO
Components of the type(s) mentioned in this slide are products of Qualcomm Technologies, Inc. and/or its subsidiaries and Qualcomm Atheros, Inc.
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Viral, ad-hoc deployed small cells is one enabler towards 1000x
Example for LTE FDD, 2x2 MIMO. Assumptions: 70% indoor users, 200 Active users per macrocell, small cells randomly dropped in households in a mix of 2 to 6 story apartments. This example uses small cells on dedicated
spectrum, but we envision future neighborhood small cells also sharing the spectrum with macro and other small cells. 20% household penetration equals ~ 144 small cells, and 9% penetration equals ~ 65 small cells.
INSIDE-OUT DEPLOYMENT EXAMPLE
‘NEIGHBORHOOD SMALL CELLS’
Median
throughput
gain versus
Macro only
baseline
~ 20 % Household Penetration
+10x Spectrum
500X ~ 9%
Household
Penetration
+10x Spectrum
1000X
ALSO SERVING OUTSIDE USERS
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Enabling technologies for small cells everywhere
Interference
Management
So that capacity scales
with small cells added
Backhaul Solutions
Fixed, wireless, relays
User provided
Highly compact,
low-cost Small Cells
To enable densification
& ease of deployment
Self-organizing
networks (UltraSON)
To enable low cost
hyper-dense deployments
UltraSON is Qualcomm’s suite of Self Organizing features for small cells.
Components of the type(s) mentioned in this slide are products of Qualcomm Technologies, Inc. and/or its subsidiaries and Qualcomm Atheros, Inc.
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Multiple parallel approaches to gaining more spectrum
EXCLUSIVE USE
SHARED EXCLUSIVE USE
SHARED USE
Licensed Approach Auctions of cleared Spectrum
Complementary License Model—ASA Authorized Shared Access
Unlicensed Approach Dedicated to Wi-Fi & others
ASA required when spectrum cannot be cleared within
a reasonable timeframe, or at all locations
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Squeeze more capacity and value out of spectrum
More efficient data pipe
More efficient apps & services
Wi-Fi 802.11 ac
LTE broadcast
LTE Advanced
HSPA+ Advanced
Device-to-device
Smart Pipe
Intelligently access 3G/4G/Wi-Fi
Such as PasspointTM for automatic
Wi-Fi discovery and connectivity
Such as HEVC/H.265 video codec
that uses ~40% less than today’s H.264
Continue to evolve
3G/4G/Wi-Fi
Components of the type(s) mentioned in this slide are products of Qualcomm Technologies, Inc. and/or its subsidiaries and Qualcomm Atheros, Inc.
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DIGITAL 6TH SENSE
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Lighting
Multimedia
Security
Inside
Temperature
68Sync To Cloud Friends Watching
Fitness
Digital 6th sense
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Sensors in today’s smartphones & tablets
12 ~ 18 Sensors!
wca, Apr. 2012
Gyroscope
Accelerometer
Magnetometer
Proximity
Ambient Light
RGB Color Image
Sensors
Multi-Touch
Touchless Hover
Pressure Touch
Temperature
Humidity
Barometric Pressure
CO Gas*
GPS / A-GPS
Wi-Fi
BT Low Energy
NFC
MEMS Mics
Biometric/Fingerpr
int*
BioSensors
* Future Sensors ~2015
Motion Sensors Optical Sensors Touch Sensors RF Sensors Environ. Sensors Other Sensors
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Vuforia offers a scalable, robust
augmented reality software
platform that has been adopted
by leading global brands and
supported by the world’s largest
AR developer ecosystem.
Vuforia powered apps deliver
consistent and predictable
experiences across real world
environments.
Vuforia enables mobile apps to
“see” and deliver compelling,
interactive, and engaging
experiences.
Vuforia™ enables apps to "See" and deliver engaging AR experiences
Better experiences More environments Comprehensive
technology platform
43,000 Registered Developers
130 Countries Vuforia SDK is a product of Qualcomm Austria Research Center GmbH. Vuforia Cloud Recognition Service is provided by Qualcomm Technologies, Inc.
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Next Gen Smart Phones will have Vision Functions
Real-time text detection in camera viewfinder mode
Robust text detection algorithm
Works in complex image environments
Text object alignment and tracking
Enhanced text recognition models to handle camera imperfections
Word-by-word translation using dictionary lookup
TEXT DETECTION & RECOGNITION OF MULTIPLE LANGUAGES
Imagine using the cell phone’s camera as an
extended vision to capture objects such as text
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Next Gen Smart Phones will have Listen Functions
Enables 3rd party software
developers
For enhanced products with
additional audio information
RECOGNIZE SOUNDS AND ENABLE SMART APPLICATIONS
OPTIMIZING QC CHIPSETS TO DRIVE LISTEN FEATURES IN LOW POWER MODE
Speech
Street Noise
Music
Dog Barking
• Derive contextual
information from audible
events
• Smartphone's microphone
as extended hearing
capability
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Automotive telematics From safety & security to high speed LTE hotspots
Vehicle diagnostics Navigation services Head unit connectivity Safety and security Wi-Fi hotspot to mobile
• 3G /LTE
• Mobile broadband
• Mobile voice
• eCall
• In-car connectivity
• Wi-Fi
• Bluetooth
• NFC
Qualcomm Gobi is a product of Qualcomm Technologies, Inc.
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Integration with
smartphone / tablet
Access to online
content
Rear seat
entertainment
Safety and utilitarian
functions
Components of the type(s) mentioned in this slide are products of Qualcomm Technologies, Inc. and/or its subsidiaries and Qualcomm Atheros, Inc.
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
AllJoyn is an open source project developed and distributed by Qualcomm Innovation Center, Inc. (QuIC), a subsidiary of Qualcomm Technologies Inc. (QTI).
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Consumers and physicians are embracing wireless health
88% Physicians
wants patients to
track health at home
56% Consumers
like the idea of
remote care
Source: PricewaterhouseCoopers HRI Consumer Survey, 2010
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Smart energy is gaining momentum
Climate change and increasing energy cost drive urgency for solutions
140M Smart meters expected to ship in 2016
41% CAGR 2011 - 2016
Source: IDC, Mar. ‘12
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Evolving to a continuously interactive environment Delivering relevant information and control
Qualcomm® Toq™
Qualcomm® mirasol™
Sunlight viewable
Always on
Low power drain
Qualcomm Mirasol is a product of Qualcomm MEMS Technologies, Inc.
Qualcomm Toq is a product of Qualcomm Connected Experiences, Inc.
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Qualcomm is uniquely positioned to lead IoE growth
Alignment across all of our IoE portfolios
Deep relationships with key customers
Core businesses align with IoE growth drivers
Collaborating to deliver technologies and solutions
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MOBILE WORLD’S LARGEST TECHNOLOGY PLATFORM
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For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
"© 2013 QUALCOMM Incorporated and/or its subsidiaries. All Rights Reserved. Qualcomm, Snapdragon, Gobi, Trepen, UltraSon, Adreno and
Hexagon are trademarks of QUALCOMM Incorporated, registered in the United States and other countries. Krait, Qualcomm RF360, IZat,
2net, RF POP, Fluence, QDevNet, Vuforia and uencex Render are trademarks of QUALCOMM Incorporated. Atheros, Skifta and VIVE are
trademarks of Qualcomm Atheros, Inc., registered in the United States and other countries. Hy-Fi and StreamBoost are trademarks of
Qualcomm Atheros, Inc. Alljoyn and Vellamo are trademarks of Qualcomm Innovation Center, Inc., registered in the United States and other
countries. Gimbal is a trademark of QUALCOMM Retail Solutions, Incorporated. All other trademarks are property of their respective owners.
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