new strategies of wine tourism destination€¦ · new strategies of wine tourism destination...
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New Strategies of Wine Tourism DestinationEnoturismo Chile and the challenges in the era post-covid
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2016STARTING YEAR
+90 WINERIES OPEN TO PUBLIC745.000 VISITS TO WINERIES70% INTERNATIONAL vs. 30% NATIONAL VISITORS
2020CURRENT YEAR
+145 WINERIES OPEN TO PUBLIC1.000.000 VISITS TO WINERIES70% INTERNATIONAL vs. 30% NATIONAL VISITORS
ESSENTIAL ACTIVITYFOR THE CHILEANAND FOREIGNERS
DIVERSE, SUSTAINABLE
& QUALITY OFFER REPRESENTING
EACH TERRITORY
INCREASING THE NUMBER
OF VISITS& THE TOURIST EXPENDITURE
WINE VALLEYSSOCIAL & ECONOMIC
DEVELOPMENT
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2020 GENERAL STRATEGY IN THE CONTEXT OF SANITARY EMERGENCY
CONTAINMENT
COMPANIESEMPLOYMENTHEALTHCARE AND SECURITY
1
✓ Elaborating new measures✓ Sectoral data✓ Adjusting communication
ADAPTATION
PREPARATIONASSOCIATIVITYTOOL GENERATION
2
✓ Strategy and recommendations✓ Digitalisation process✓ Knowledge transfer
REACTIVATION
COMMERCIAL STRATEGYCOMMUNICATIONACTION
3
✓ Technical documents✓ Commercialisation tools✓ Marketing campaign
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PHASE 1: CONTAINMENT
COMPANIESEMPLOYMENTHEALTHCARE AND SECURITY
✓ Elaborating new measures✓ Sectoral data✓ Adjusting communication
COVID-RELATED MESSAGES
INDUSTRY DATA COLLECTION
HUMAN CAPITAL FORMATION
NEEDFINDING WORKSHOPS WITH PUBLIC AND PRIVATE PARTNERS
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PHASE 2: ADAPTATION
PREPARATIONASSOCIATIVITYTOOL GENERATION
✓ Strategy and recommendations✓ Digitalisation process✓ Knowledge transfer
COMPANIESEMPLOYMENTHEALTHCARE AND SECURITY
CONTINGENCY MEASURES
OPEN WEBINARS
DIGITALISATION & COMMERCIALISATION WORKSHOPS FOR COMPANIES
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PHASE 3: REACTIVATION
COMMERCIAL STRATEGYCOMMUNICATIONACTION
✓ Technical documents✓ Commercialisation tools✓ Marketing campaign
PREPARATIONASSOCIATIVITYTOOL GENERATION
COMPANIESEMPLOYMENTHEALTHCARE AND SECURITY
PROTOCOLS FOR WINERIES
RESERVATION PLATFORM
MARKETING & SOCIAL MEDIA CAMPAIGN
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