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GET INSPIRED. BE PART OF IT. REDKEN.COM NEW STEAM INFUSION professional iron 5 TH NEW ON PROMOTIONS JULY 2013

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GET INSPIRED. BE PART OF IT.

REDKEN.COM

REDKEN MUST-HAVES:BUY 1, GET 1 50% OFFLAST MONTH FOR SPECIAL SAVINGS ON NEW FLASH LIFT!

NEW STEAM INFUSIONprofessional

iron

5TH

NEW ONPROMOTIONS

JULY 2013

WHAT IF FLAT IRONING BECAME A WAY TO CARE FOR HAIR?Now you can care for hair while you iron.

Redken and Rowenta have combined their technology and expertise to develop NEW Steam Infusion, a breakthrough steam straightening iron. Through a continuous flow of steam and the application of select Redken treatments, Steam Infusion propels conditioning ingredients deep into the hair for incredibly shiny, fortified results.

GETTING STARTED› Steam Infusion has its own water purification system, ensuring optimal care and respect for the hair. Simply fill the reservoir with tap water

› Plug in and turn on the iron

› Select the appropriate temperature for the hair type using the + and - buttons

› In just 90 seconds the iron will heat up and you’ll be on your way to smoother, straighter hair, no matter the hair type!

Before After Before After

SHINE-ENHANCINGPLATES

3

JULY

201

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SALON OFFERPURCHASE 1 Steam Infusion Professional Iron

RECEIVE FREESteam Infusion Intro Kit

Kit Includes:4 Extreme Anti-Snap 8.5 oz.4 Smooth Lock Stay Sleek 5 oz.2 Diamond Oil Shatterproof Shine 3.4 oz.1 Steam Infusion Portable Station1 Heat Mat8 Clips1 Stylist Guide

Salon Price

$295.00$408.00 salon value ($113.00/28% savings)

EXTREME ANTI-SNAPfor distressed hair

SMOOTH LOCK STAY SLEEKfor dry, unruly hair

DIAMOND OIL SHATTERPROOF SHINE& SHATTERPROOF SHINE INTENSEfor medium to coarse, resistant hair

USE ON:

› Distressed hair› Those who frequently blow-dry/flat iron › Over-processed hair

› Unruly, dry, frizzy hair› Coarse textures

› Ideal for medium to coarse hair types (including fine, distressed hair)› Dull, damaged hair

BENEFITS:

› Provides strength and repair› Offers heat protection› Provides surface protection and shine

› Seals in moisture› Provides smooth, sleek results

› Revives and restores intense shine › Smoothes the cuticle› Penetrates hair’s core to strengthen from the inside out

USE STEAM INFUSION WITH THESE REDKEN PRODUCTS, AND RECOMMEND THEM TO YOUR CLIENTS TO BOOST RETAIL SALES:

SEE HOW MUCH YOUR REVENUE CAN INCREASE WHEN YOU ADD STEAM INFUSION TO YOUR BLOW-DRY SERVICES!

STEAM INFUSION ANNUAL POTENTIAL REVENUEADDITIONAL CLIENT COST PER SERVICE VS. REGULAR STRAIGHTENING SERVICES

$15.00 $20.00 $25.00 $30.00

3 $2,250 $3,000 $3,750 $4,500

5 $3,750 $5,000 $6,250 $7,500

8 $6,000 $8,000 $10,000 $12,000

10 $7,500 $10,000 $12,500 $15,000

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Discover Redken’s must-have products for every salon and stylist with these Buy 1, Get 1 50% Off sets. Also includes a free sample packette! Help meet all your clients’ needs!

BUY 1, GET 1 50% OFFREDKEN MUST HAVES

EXTREME ANTI-SNAP leave-in treatment

75% reduction in breakage*

Benefits› Provides heat protection › Reduces breakage and split ends› Reduces friction from brushing

As seen in…

WAX BLAST 10 high impact finishing spray-wax

texture spray for a tousled look

Benefits› Instant undone texture› Satin-matte finish› No waxy feeling

POWDER REFRESH 01 aerosol hair powder/dry shampoo

extends the life of any style

Benefits› Extends your blow-dry› Absorbs oil› Neutralizes odors› Matte finish› For all hair types and colors

SMOOTH LOCK STAY SLEEK leave-in cream

Locks in frizz-free smoothness for up to 3 shampoos**

Benefits› Heat-activated formula for dry, unruly hair types› Tames frizz, nourishes hair and seals the cuticle› Eases blow-drying

*After 3 single treatments of Extreme Strength Builder Plus **Results achieved with the use of Smooth Lock Shampoo, Conditioner and Stay Sleek leave-in cream vs. a non-conditioning shampoo

5

JULY

201

3 /

Pro

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SALON/STYLIST OFFERPURCHASE AT DISCOUNT1 Redken Must-Have Duo

CHOOSE FROM:

HAIRCARE MUST-HAVES

SMOOTH LOCKIncludes:2 Smooth Lock Stay Sleek leave-in cream 5 oz.FREE 1 Diamond Oil Shampoo/Conditioner packette

Stylist Price

$12.50$17.00 stylist value* ($4.50/27% savings)

Client Price

$25.00$34.00 client value* ($9.00/27% savings)

EXTREME ANTI-SNAPIncludes:2 Extreme Anti-Snap leave-in treatment 8.5 oz.FREE 1 Diamond Oil Shampoo/Conditioner packette

Stylist Price

$12.50$18.00 stylist value* ($5.50/31% savings)

Client Price

$25.00$36.00 client value* ($11.00/31% savings)

REDKEN FOR MEN MUST-HAVES

REDKEN FOR MENIncludes:2 clean brew extra cleansing shampoo 10 oz.FREE 1 grip tight holding gel packette

Stylist Price

$9.38$13.00 stylist value* ($3.63/28% savings)

Client Price

$18.75$26.00 client value* ($7.25/28% savings)

WAX BLAST 10Includes:2 Wax Blast 10 high impact finishing spray-wax 4.4 oz.FREE 1 Outshine 01 anti-frizz polishing milk packette

Stylist Price

$12.50$18.50 stylist value* ($6.00/32% savings)

Client Price

$25.00$37.00 client value* ($12.00/32% savings)

POWDER REFRESH 01Includes:2 Powder Refresh 01 aerosol hair powder/dry shampoo 3.4 oz. FREE 1 Outshine 01 anti-frizz polishing milk packette

Stylist Price

$12.50$18.50 stylist value* ($6.00/32% savings)

Client Price

$25.00$37.00 client value* ($12.00/32% savings)

GET INSPIRED. SEE YOUR STYLIST.REDKEN.COM

GET INSPIRED. SEE YOUR STYLIST.REDKEN.COM

GET INSPIRED. SEE YOUR STYLIST.REDKEN.COM

BUY 1,GET 1 50% OFF!WAX BLAst 10HIGH IMPACT FInIsHInG sPRAY WAX

PLUs fRee OUtsHine 01 sAMPLE!

GET INSPIRED. SEE YOUR STYLIST.REDKEN.COM

BUY 1,GET 1 50% OFF!sMOOtH LOCK stAY sLeeKLEAVE-In CREAM

PLUs fRee neW DiAMOnD OiL sAMPLE!

STYLING MUST-HAVES

*Includes value of packettes

SALON OFFERPURCHASE AT A DISCOUNT1 NEW Flash Lift 17.6 oz.

Salon Price

$9.99$16.50 salon value ($6.51/39% savings)

PURCHASE AT A DISCOUNT1 NEW Flash Lift 32 oz.

Salon Price

$17.50$27.50 salon value ($10.00/36% savings)

LAST MONTH FOR SPECIAL SAVINGS ON NEW

SAVE 20% ON SHAPE CONTROLSALON OFFERPURCHASE ANY QUANTITY OF SHAPE CONTROL AT A 20% DISCOUNTSuggested quantity:3 Shape Control Reducers (mix and match) and 2 Shape Control Neutralizers

MAXIMUM POWER LIGHTENING POWDERFLASH LIFT

Shape Control Reducers

Salon Price

$23.20$29.50 salon value ($5.80/20% savings)

Shape Control Neutralizers

Salon Price

$9.60$12.00 salon value ($2.40/20% savings)

PRICE LISTPRODUCT CASE RETAIL SALON CASE ORDER QTy PRICE PRICE PRICE QTy

HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Dandruff Control, Extreme, Hair Cleansing Cream, Real Control, Smooth Lock, Time Reset1.7 oz. 50 4.00 2.00 100.00 _10.1 oz. 12 14.50 7.25 87.00 _Liters 12 24.50 12.25 147.00 _Gallon 4 N.A. 26.50 106.00 _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock, Time Reset1 oz. 100 4.00 2.00 200.00 _8.5 oz. 12 15.50 7.75 93.00 _Liter 12 29.50 14.75 177.00 _Gallon 4 N.A. 41.50 166.00 _

SAMPLINGHAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend0.7 oz. 14 N.A. 10.00 140.00 _

TREATMENTSAll Soft Heavy Cream softening rinse-out mask1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 16.50 7.75 93.00 _All Soft Argan-6 multi-care oil**3 oz. 12 30.00 15.00 180.00 _All Soft Supple Touch softening cream-spray5 oz. 12 16.00 8.00 96.00 _Blonde Glam Color Enhancer Perfect Platinum8.5 oz. 12 17.50 8.75 105.00 _Body Full Instant Bodifier volumizing foam5 oz. 12 16.50 8.25 99.00 _Body Full Volume Amplifier thickening lift spray5 oz. 12 16.50 8.25 99.00 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 13.50 6.75 81.00 _Color Extend Rich Recovery protective treatment**8.5 oz. 12 16.50 8.00 96.00 _Color Extend Total Recharge inner hair fuel5 oz. 12 16.50 8.25 99.00 _Extreme Anti-Snap leave-in treatment**1.7 oz. 50 4.00 2.00 100.00 _8.5 oz. 12 17.50 8.50 102.00 _Extreme CAT Treatment protein reconstructing treatment5 oz. 12 15.50 7.75 93.00 _Extreme Strength Builder**8.5 oz. 12 16.00 8.00 96.00 _Extreme Strength Builder Plus8.5 oz. 12 17.00 8.50 102.00 _Real Control Intense Renewal super moisturizing mask**1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 16.50 8.00 96.00 _Real Control Crema Care daily nourishing styling treatment8.5 oz. 12 16.50 8.25 99.00 _Real Control Slim Supreme slimming serum3.4 oz. 12 16.50 8.25 99.00 _Real Control Overnight Treat night recovery3.4 oz. 12 20.50 10.25 123.00 _Smooth Lock Butter Silk intensive rinse-out treatment**8.5 oz. 12 16.50 8.25 99.00 _Smooth Lock Heat Glide protective smoother5 oz. 12 16.50 8.25 99.00 _Smooth Lock Stay Sleek leave-in cream5 oz. 12 16.50 8.25 99.00 _Smooth Lock Step 1 Smooth Activator3x 2 oz. 12 N.A. 14.85 178.20 _Smooth Lock Step 2 Smooth Sealer8.5 oz. 12 N.A. 12.00 144.00 _Time Reset Corrective Defense3.2 oz. 12 20.50 10.25 123.00 _Time Reset At-Home Porosity Filler Kit4 x 0.5 oz 12 20.00 10.00 120.00 _Pre ArtLiter 12 N.A. 25.00 300.00 _

PRODUCT CASE RETAIL SALON CASE ORDER QTy PRICE PRICE PRICE QTy

DIAMOND OILDiamond Oil Shampoo*1.7 oz. 50 5.00 2.50 125.00 _10.1 oz. 12 18.00 9.00 108.00 _Liter 12 30.00 15.00 180.00 _Diamond Oil Conditioner*1 oz. 100 5.00 2.50 250.00 _8.5 oz. 12 19.00 9.50 114.00 _Liter 12 34.00 17.00 204.00 _Diamond Oil Deep Facets intensive treatment*1 oz. 100 5.50 2.75 275.00 _8.5 oz. 12 20.00 10.00 120.00 _Diamond Oil Shatterproof Shine*3.4 oz. 12 40.00 20.00 240.00 _Diamond Oil Shatterproof Shine Intense*3.4 oz. 12 40.00 20.00 240.00 _

NATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo6.8 oz. 12 17.00 8.50 102.00 _Liter 12 28.00 14.00 168.00 _Nature’s Rescue Cooling Deep Conditioner4.2 oz. 12 18.00 9.00 108.00 _½ Liter 6 26.00 13.00 78.00 _Nature’s Rescue Refining Sea Polish3.4 oz. 12 19.00 9.50 114.00 _Nature’s Rescue Radiant Sea Spray3.4 oz. 24 17.00 8.50 204.00 _Nature’s Rescue Pump1/2 Liter N.A. N.A. 2.50 N.A. _

CURVACEOUSHAIRCARECurvaceous Cream Shampoo1.7 oz. 50 5.00 2.50 125.00 _10.1 oz. 12 17.00 8.50 102.00 _Liter 12 27.00 13.50 162.00 _Curvaceous Conditioner1 oz. 100 5.00 2.50 250.00 _8.5 oz. 12 18.00 9.00 108.00 _Liter 12 32.00 16.00 192.00 _Curvaceous Curl Dive nourishing mask6.1 oz. 6 19.00 9.50 57.00 _

STYLINGCurvaceous Wind Up reactivating spray5 oz. 6 18.00 9.00 54.00 _Curvaceous Ringlet perfecting lotion6 oz. 6 18.00 9.00 54.00 _Curvaceous Wave Ahead texturizing mousse4.7 oz. 12 18.00 9.00 108.00 _Curvaceous Full Swirl cream serum5 oz. 12 19.00 9.50 114.00 _

INTRA FORCESYSTEM 1 NATURALShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _SYSTEM 2 COLOR TREATEDShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _TREATMENTSMicro Boost2.8 oz. 12 45.00 22.50 270.00 _Hair Advance.24 oz. x 10 6 45.00 22.50 135.00 _STYLINGHair Densifer Styling Foam8.5 oz. 12 15.00 7.50 90.00 _

IN SALON SERVICESScalp Stimulate.85 oz. x 6 12 N.A. 20.00 240.00 _

JULY 2013 \ Promotions 7

PRODUCT CASE RETAIL SALON CASE ORDER QTy PRICE PRICE PRICE QTy

HAIRSPRAYSWax Blast 10 high impact finishing spray-wax2 oz. 24 8.50 4.25 102.00 _4.4 oz. 12 18.00 9.00 108.00 _Fashion Work 12 versatile working spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _Pure Force 16 non-aerosol fixing spray**2 oz. 24 5.50 2.75 66.00 _6.7 oz. 12 17.00 8.50 102.00 _Quick Dry 18 instant finishing spray**2 oz. 24 5.50 2.75 66.00 _11 oz. 12 16.00 8.00 96.00 _Forceful 23 super strength finishing spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _Control Addict 28 high-control hairspray*2.1 oz. 24 7.50 3.75 90.00 _11 oz. 12 20.00 10.00 120.00 _

STYLE CONNECTIONPowder Refresh 01 aerosol hair powder/dry shampoo1.2 oz. 24 7.50 3.75 90.00 _3.4 oz. 12 18.00 9.00 108.00 _Powder Grip 03 mattifying hair powder0.245 oz. 24 14.50 7.25 174.00 _Matte Sponge 05 rugged texturizer1.7 oz. 12 18.00 9.00 108.00 _Velvet Gelatine 07 cushioning blow-dry gel3.4 oz. 12 18.00 9.00 108.00 _Wool Shake 08 gel-slush texturizer5 oz. 6 18.00 9.00 54.00 _Quick Tease 15 backcombing finishing spray1.3 oz. 24 7.50 3.75 90.00 _5.3 oz. 12 18.00 9.00 108.00 _

STYLING SINGLE PACKETTES (BAGS OF 18)Align 12 protective straightening lotion Outshine 01 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gelSatinwear 02 prepping blow-dry lotion.35 oz. Single Packette 28 N.A. 6.00 168.00 _

REDKEN FOR MEN HAIRCAREClean Brew extra cleansing shampoo8.5 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _Clean Spice 2-in-1 conditioning shampoo10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _Mint Clean invigorating shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 21.50 10.75 129.00 _Cool Finish invigorating conditioner10 oz. 12 12.50 6.25 75.00 _Full Impact bodifying shampoo10 oz. 12 12.00 6.00 72.00 _Go Clean daily care shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 20.50 10.25 123.00 _Finish Up daily weightless conditioner10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _

STYLINGFirm Grasp texturizing clay3.4 oz. 24 19.00 9.50 228.00 _Stand Tough extreme gel5 oz. 12 12.50 6.25 75.00 _Grip Tight holding gel5 oz. 12 12.50 6.25 75.00 _Dishevel fiber cream3.4 oz. 12 16.50 8.25 99.00 _Get Groomed finishing cream5 oz. 12 12.50 6.25 75.00 _Work Hard molding paste3.4 oz. 12 14.50 7.25 87.00 _Outplay texture putty3.4 oz. 24 14.50 7.25 174.00 _Maneuver working wax3.4 oz. 24 14.50 7.25 174.00 _Shine Form defining wax2.5 oz. 12 16.50 8.25 99.00 _Polish Up pomade3.4 oz. 24 14.50 7.25 174.00 _

PRODUCT CASE RETAIL SALON CASE ORDER QTy PRICE PRICE PRICE QTy

SKIN/BODY CARECleanse acid balanced cleansing bar5.3 oz. 36 9.50 4.75 171.00 _

HAIRCOLORColor Camo2 oz. 36 N.A. 4.50 162.00 _Pro-oxide Cream Developer 10vLiter 6 N.A. 6.00 36.00 _

PROFESSIONAL TOOLSSteam Infusion Professional Iron*(includes two filters) 1 N.A. 295.00 N.A. _

HAIRCOLORShades EQ Gloss Equalizing Conditioning Color & Color Kickers2 oz. 36 N.A. 4.95 178.20 _Shades EQ Cream Equalizing Conditioning Color2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Cover Plus Brightening Conditioning Color Cream2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Crystal Clear16 oz. 12 N.A. 21.00 252.00 _Liter 6 N.A. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1 oz. 36 N.A. 6.50 234.00 _Cover Fusion Low Ammonia 100% Coverage Color Cream2.1 oz. 36 N.A. 6.50 234.00 _Color Gels Permanent Conditioning Haircolor & Fashion Gels**2 oz. 36 N.A. 5.35 192.60 _Chromatics Prismatic Permanent Color2 oz. 36 N.A. 7.25 261.00 _Chromatics Beyond Cover Age-Defying Permanent Color2 oz. 36 N.A. 7.25 261.00 _

HAIRCOLOR COLLECTION KITSShades EQ GlossSalon Intro Kit 1 N.A. 198.00 N.A. _Stylist Trial Kit 4 N.A. 59.40 237 .60 _Shades EQ Cream/Cover PlusSalon Intro Kit 1 N.A. 216.00 N.A. _Stylist Trial Kit 4 N.A. 64.80 259.20 _Color Fusion** Salon Intro Kit 1 N.A. 325.00 N.A. _Stylist Trial Kit 4 N.A. 78.00 312.00 _Color Gels** Salon Intro Kit 1 N.A. 214.00 N.A. _Stylist Trial Kit 4 N.A. 64.20 256.80 _Chromatics Salon Intro Kit 1 N.A. 362.50 N.A. _Stylist Trial Kit 4 N.A. 87.00 348.00 _

DEVELOPERSColor Gels Developer 10v, 20v, 30v, 40v**Liter 6 N.A. 6.25 37.50 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v**16 oz. (20v only) 12 N.A. 3.60 43.20 _Liter 6 N.A. 6.25 37.50 _Shades EQ Processing Solution**Liter 6 N.A. 6.25 37.50 _Chromatics Oil in Cream Developer 10v, 20v, 30vLiter 6 N.A. 10.00 60.00 _

LIGHTENERSBlonde Icing Conditioning Cream Developer 20v, 30v, 40vLiter 6 N.A. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6 oz. 6 N.A. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 N.A. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener**8 oz. 12 N.A. 12.00 144.00 _32 oz. 6 N.A. 30.00 180.00 _Lift 5/15 Highlifting Cream1 oz. 72 N.A. 3.80 273.60 _Lift 5/15 Highlifting Booster21.1 oz. 12 N.A. 21.00 252.00 _Up To 7 De-Dusted Lightener**17.6 oz. 12 N.A. 18.00 216.00 _32 oz. 6 N.A. 30.00 180.00 _Flash Lift Lightening Powder17.6 oz. 12 N.A. 16.50 198.00 _32 oz. 6 N.A. 27.50 165.00 _

OTHER HAIRCOLOR PRODUCTSColor Thickener4 oz. 12 N.A. 7.95 95.40 _

PRODUCT CASE RETAIL SALON CASE ORDER QTy PRICE PRICE PRICE QTy

TEXTUREAcid WavesCreative Curl 24 N.A. 6.00 144.00 _Inner Secret 24 N.A. 6.00 144.00 _Alkaline WavesVector Plus 24 N.A. 5.00 120.00 _Vector Plus Extra Body 24 N.A. 5.00 120.00 _Shape Control Reducer Neutralizer Normal Reducer 250ml 21 N.A. 29.00 609.00 _ Sensitized Reducer 250ml 21 N.A. 29.00 609.00 _ Resistant Reducer 250ml 21 N.A. 29.00 609.00 _Shape Control Neutralizer Smoothing Neutralizer Liters 6 N.A. 12.00 72.00 _

SALON GEARCOLOR GEARSalon BasicsTint Bowl N.A. N.A. 5.00 N.A. _Chromatics Tint Bowl N.A. N.A. 5.00 N.A. _Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _Chromatics Double Row Tint BrushN.A. N.A. 3.00 N.A. _Applicator Bottle N.A. N.A. 3.50 N.A _Measuring Cup N.A. N.A. 2.50 N.A. _Organizer Tray Cream N.A. N.A. 20.00 N.A. _ (Regular–holds 42) Organizer Tray Cream (Mini–holds 21) N.A. N.A. 15.00 N.A. _Organizer Tray Liquid (Regular–holds 36) N.A. N.A. 20.00 N.A. _Tube Key N.A. N.A. 2.50 N.A. _Chromatics Developer Stand* N.A. N.A. 3.00 N.A. _

SpecialtyDetailing Freehand Brush N.A. N.A. 5.00 N.A. _ (Angled Brush) Detailing Etching Wand N.A. N.A. 5.00 N.A. _ (Mascara Wand) Technique Board N.A. N.A. 15.00 N.A. _Spray Water Bottle N.A. N.A. 6.00 N.A. _Mini-Spatula N.A. N.A. 5.00 N.A. _Mini-Whisk N.A. N.A. 5.00 N.A. _Clips (set of 8) N.A. N.A. 7.00 N.A. _Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _Blonde Icing Scoop N.A. N.A. 5.00 N.A. _

ApparelRedken Favorite Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Cape N.A. N.A. 25.00 N.A. _Chromatics Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Apron N.A. N.A. 25.00 N.A. _Chromatics Apron N.A. N.A. 25.00 N.A. _DuraSilk™ Client Wrap N.A. N.A. 30.00 N.A. _Swatches & MoreShades EQ Gloss Swatch Book N.A. N.A. 30.00 N.A. _Shades EQ Cream & Cover Plus Swatch Book N.A. N.A. 30.00 N.A. _Color Fusion/Cover Fusion Swatch Book N.A. N.A. 50.00 N.A. _Color Gels Swatch Book N.A. N.A. 30.00 N.A. _Chromatics Swatch Book N.A. N.A. 50.00 N.A. _Color Camo Swatch Box N.A. N.A. 14.00 N.A. _Swatch Cards N.A. N.A. N.A. N.A. _Shade Charts N.A. N.A. N.A. N.A. _Shade Stickers N.A. N.A. N.A. N.A. _

HAIRCARE/STYLING GEARRedken Chemistry N.A. N.A. 2.25 N.A. _Shot ShakerPumpsLiter (White) N.A. N.A. 2.25 N.A. _Gallon (White) N.A. N.A. 4.25 N.A. _

All retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every productN.A. = Not Applicable.

PRODUCT CASE RETAIL SALON CASE ORDER QTy PRICE PRICE PRICE QTy

REDKEN CHEMISTRYAll Soft Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Clear Moisture Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Color Extend Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Extreme Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Real Control Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Smooth Lock Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Time Reset Filler Shot Phase7.6 oz. 12 N.A. 12.00 144.00 _Shot Phix 3.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _

STYLINGSTRAIGHTSheer Straight 06 lightweight straightening gel1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 16.00 8.00 96.00 _Align 12 protective straightening lotion1 oz. 100 5.00 2.50 250.00 _5 oz. 12 17.00 8.50 102.00 _

SHINEGlass 01 smoothing serum2 oz. 48 17.00 8.50 408.00 _Outshine 01 anti-frizz polishing milk1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 18.00 9.00 108.00 _Shine Flash 02 glistening mist4.4 oz. 12 17.50 8.75 105.00 _

VOLUME Thickening Lotion 06 all-over body builder5 oz. 12 15.50 7.75 93.00 _1/2 Liter 12 N.A. 12.50 150.00 _Rootful 06 root lifting spray8.5 oz. 12 16.00 8.00 96.00 _Layer Lift 07 length elevating spray-gel5.7 oz. 12 16.00 8.00 96.00 _Full Frame 07 protective volumizing mousse8.5 oz. 12 16.50 8.25 99.00 _Aerate 08 bodifying cream-mousse2.3 oz. 12 17.00 8.50 102.00 _Guts 10 root targeted volume spray foam2 oz. 24 5.50 2.75 66.00 _10.58 oz. 12 16.50 8.25 99.00 _

TEXTUREWater Wax 03 shine defining pomade1.7 oz. 12 18.00 9.00 108.00 _Tousle Whip 04 soft texturizing cream-wax3.4 oz. 24 16.50 8.25 198.00 _Rewind 06 pliable styling paste.75 oz. 100 5.50 2.75 275.00 _5 oz. 12 19.00 9.50 114.00 _Rough Paste 12 working material.75 oz. 100 5.50 2.75 275.00 _2.5 oz. 12 18.00 9.00 108.00 _Hardwear 16 super-strong sculpting gel8.5 oz. 12 16.00 8.00 96.00 _Structure Wax 17 classic styling wax1.7 oz. 12 18.00 9.00 108.00 _

HEAT STYLINGSatinwear 02 prepping blow-dry lotion5 oz. 12 18.00 9.00 108.00 _Iron Silk 07 ultra straightening spray8.5 oz. 12 16.00 8.00 96.00 _Duo Shield 07 color protecting gel cream5 oz. 12 19.00 9.50 114.00 _Iron Shape 11 protective thermal spray*8.5 oz. 12 16.00 8.00 96.00 _Spray Starch 15 versatile ironing spray5 oz. 12 14.00 7.00 96.00 _Hot Sets 22 thermal setting mist**5 oz. 12 15.00 7.50 90.00 _1/2 Liter 12 N.A. 13.00 156.00 _

PUREOLOGY EXCLUSIVE PRICE L ISTProduct Case

Qty.Retail* Price

SalonPrice

Salon Case Price

HYDRATEHydrate Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Light Condition1.7 oz.8.5 oz.33.8 oz.Hydrate Hydra Whip5.2 oz.Hydrate Hydra Cure5.2 oz.Hydrate Shine Max4.2 oz.

241266

241266

24126

12

12

12

$7.50$27.00$62.00$75.00

$7.50$29.00$64.00$85.00

$7.50$29.00$64.00

$50.00

$50.00

$26.00

$3.75$13.50$31.00$37.50

$3.75$14.50$32.00$42.50

$3.75$14.50$32.00

$25.00

$25.00

$13.00

$90.00$162.00$186.00$225.00

$90.00$174.00$192.00$255.00

$90.00$174.00$192.00

$300.00

$300.00

$156.00

PURE VOLUMEPure Volume Shampoo1.7 oz.8.5 oz.33.8 oz.Pure Volume Condition1.7 oz.8.5 oz.33.8 oz.Pure Volume Blow Dry Amplifier1.7 oz.8.5 oz.Pure Volume Instant Levitation Mist1.0 oz.4.9 oz.

24126

24126

2412

7512

$7.50$27.00$62.00

$7.50$29.00$64.00

$7.00$22.00

$9.00$26.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$3.50$11.00

$4.50$13.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$84.00$132.00

$337.50$156.00

SUPER SMOOTHSuper Smooth Shampoo1.7 oz.8.5 oz.33.8 oz.Super Smooth Condition1.7 oz.8.5 oz.33.8 oz.Super Smooth Relaxing Hair Masque5.2 oz.Super Smooth Relaxing Serum5 oz.Super Smooth Smoothing Cream6.8 oz.Super Smooth Smoothing Elixir2.5 oz.

24126

24126

12

12

12

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$24.00

$24.00

$24.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$12.00

$12.00

$12.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$144.00

$144.00

$144.00

REVIVING REDReviving Red Shamp’oil1.0 oz. 8.5 oz. 33.8 oz.Reviving Red Reflective Condition1.7 oz. 8.5 oz. 33.8 oz. Reviving Red Illuminating Caring Oil4.2 oz. 1.0 oz.Reviving Red Red Reflect Enhancer Set of 4 .34 oz. tubesReviving Red Copper Reflect Enhancer Set of 4 .34 oz. tubes

24126

24126

1280

12

12

$7.50

$29.00$64.00

$7.50$29.00$64.00

$32.00$10.00

$40.00

$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$16.00$5.00

$20.00

$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$192.00$375.00

$240.00

$240.00

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

COLOUR STYLISTColour Stylist Fortifying Heat Spray0.5 oz.5.7 oz.Colour Stylist Silk Bodifier2.2 oz.8.4 oz.Colour Stylist Nourishing Nectar5.1 oz.Colour Stylist Anti Split Blow Dry6.5 oz.Colour Stylist Strengthening Control2.1 oz11.0 oz.Colour Stylist Cuticle Polisher3.4 oz.Colour Stylist Illuminating Curl5 oz.Colour Stylist Anti Breakage Twist3.4 oz.Colour Stylist Root Lift2.0 oz.10 oz.Colour Stylist Radiance Amplifier0.5 oz.3.2 oz.Colour Stylist Supreme Control2.1 oz.11.0 oz.14.5 oz.Colour Stylist Control Twist Wax1.0 oz.3.4 oz.Colour Stylist Lustrous Volumizer5.2 oz.

4812

2412

12

12

2412

12

12

12

2412

4812

241212

8012

12

$7.00$26.00

$9.00$26.00

$28.00

$30.00

$9.00$26.00

$28.00

$26.00

$26.00

$9.00$24.00

$7.00$26.00

$9.00$26.00$26.00

$9.00$26.00

$24.00

$3.50$13.00

$4.50$13.00

$14.00

$15.00

$4.50$13.00

$14.00

$13.00

$13.00

$4.50$12.00

$3.50$13.00

$4.50$13.00$13.00

$4.50$13.00

$12.00

$168.00$156.00

$108.00$156.00

$168.00

$180.00

$108.00$156.00

$168.00

$156.00

$156.00

$108.00$144.00

$168.00$156.00

$108.00$156.00$156.00

$360.00$156.00

$144.00

HIGHLIGHT STYLISTHighlight Stylist Gold Definer Contour Shine-Gel1.0 oz.5.1 oz.Highlight Stylist Bodifying Luminator Texturizing Shine-Foam1.5 oz.5.0 oz.Highlight Stylist Sea-Kissed Texturizer, Salt-Free Tousle Mist1.0 oz.4.2 oz.

4812

2412

8012

$11.00$28.00

$11.00$28.00

$11.00$28.00

$5.50$14.00

$5.50$14.00

$5.50$14.00

$264.00$168.00

$132.00$168.00

$440.00$168.00

ACCESSORIES & MERCHANDISINGPureology Cutting CapePureology ApronPureology Purple Client CapeMini Acrylic Promo StandAcrylic BlockAcrylic Permanent Shelf Talkers (set of 4)Pureology Reusable Large BagPureology Reusable Small BagPureology BowlPureology BrushPureology SpoonPureology CombColour Stylist Combs SetPureology Liter PumpPureology BannerPureology Table Top DisplayPureology Client BagsPureology Paper Shelf TalkersPureology Prescription Tear Pad

1111111111112111111

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

$21.50$21.50$20.00$10.00$20.00$12.00$2.50$1.50$8.00$6.00$6.00$6.00$8.00$1.63

$25.00$20.00$1.00$3.00$3.00

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

ESSENTIAL REPAIREssential Repair Shampoo1.7 oz.8.5 oz.33.8 oz.Essential Repair Condition1.7 oz.8.5 oz.33.8 oz.Essential Repair Restorative Hair Masque5.2 oz.Essential Repair Instant Repair6.0 oz.Essential Repair Colour Max1.0 oz.8.5 oz.Essential Repair Split End Correcting Treatment3.2 oz.

24126

24126

12

12

2412

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$24.00

$7.00$24.00

$40.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$12.00

$3.50$12.00

$20.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$144.00

$84.00$144.00

$240.00

PERFECT 4 PLATINUMPerfect 4 Platinum Shampoo1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Condition1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Reconstruct Repair Masque6.8 oz.Perfect 4 Platinum Miracle Filler Treatment0.5 oz.4.9 oz.

24126

24126

12

4812

$7.50$27.00$62.00

$7.50$29.00$64.00

$35.00

$5.00$26.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$17.50

$2.50$13.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$210.00

$120.00$156.00

NANO WORKSNano Works Shampoo1.7 oz.8.5 oz.33.8 oz. (w/pump) Nano Works Condition1.7 oz.8.5 oz.33.8 oz. (w/pump)

24126

24126

$15.00$54.00$124.00

$15.00$58.00$128.00

$7.50$27.00$62.00

$7.50$29.00$64.00

$180.00$324.00$372.00

$180.00$348.00$384.00

PRECIOUS OIL

Precious Oil Shamp’oil1.7 oz.8.5 oz33.8 oz.Precious Oil Condition1.7 oz.8.5 oz33.8 oz.Precious Oil Softening Hair Masque5.2 oz.Precious Oil Versatile Caring Oil1.0 oz.4.2 oz.

24126

24126

12

7512

$7.50$29.00$64.00

$7.50$29.00$64.00

$50.00

$12.00$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$25.00

$6.00$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$300.00

$450.00$240.00

PURIFYPurify Shampoo 8.5 oz.33.8 oz.

126

$27.00$62.00

$13.50$31.00

$162.00$186.00

JULY 2013/ Promotions

HAIR CARE OFFERPURCHASE AT A DISCOUNT1 Sampling Kit

KIT INCLUDES18 Hydrate Duo Packettes .17 oz.18 NEW Pure Volume Duo Packettes .17 oz.18 Perfect 4 Platinum Duo Packettes .17 oz.9 Precious Oil Duo Packettes .17 oz.9 Super Smooth Duo Packettes .17 oz.9 Reviving Red Duo Packettes .17 oz.9 Essential Repair Duo Packettes .17 oz.3 Sampling Sticker Sheets (28 per sheet)1 Packette Presentation Box

SALON PRICE

$15.00$45.00 salon value ($30.00/67% savings)

COLOUR STYLIST OFFERPURCHASE AT A DISCOUNT1 Sampling Kit

KIT INCLUDES18 Colour Stylist Nourishing Nectar Packettes 0.17 oz.18 Colour Stylist Anti Breakage Twist Packettes 0.17 oz.18 Colour Stylist Illuminating Curl Packettes 0.17 oz.18 Colour Stylist Cuticle Polisher Packettes 0.17 oz.18 Colour Stylist Anti Split Blow Dry Packettes 0.17 oz.18 Colour Stylist Control Twist Packettes 0.17 oz.18 Colour Stylist Lustrous Volumizer Packettes 0.17 oz.4 Sampling Sticker Sheets (28 per sheet)1 Packette Presentation Box

SALON PRICE

$12.00$31.50 salon value ($19.50/62% savings)

To support your salon’s sampling efforts all year long, Pureology has created an ongoing sampling program including a complete kit with packettes of Pureology systems, presented in an attractive box that can be used as a sample display in your salon. Sample consistently and watch your sales rise – we’ve made it easy with two enticing sampling kits.

BOOST RETAIL SALES WITH

SAMPLING

“Sampling is a great way to make your clients feel special and make you look like an expert stylist. More than 90% of Pureology users say they would buy Pureology products again after use. Set yourself up for future retail success by spoiling your clients with samples!”

-Natasha Sunshine, Pureology Color Ambassador

$45.00 VALUE

$31.50 VALUE

JULY

201

3 /

Pro

mot

ions

Pureology is proud to support Global Green USA with a $20,000 donation in conjunction with this promotion. Together, we’re working towards a more sustainable future by focusing on crucial issues such as supporting Green Schools through this year’s Green School Makeover Competition.

BECOME A PURE GREEN MEMBERIn addition to supporting Green Schools, we encourage you to make

a difference by becoming a Pure Green member. You’ll receive a

subscription to Global Green USA’s quarterly e-newsletter, Global

Green USA pin, and personalized Global Green USA membership card.

Visit Pureology.com/GlobalGreen for more information and to take

the Pureology Pledge. Plus discover easy sustainability tips you can

do in your salon!

WHY GREEN SCHOOLS?When a school goes green, children benefit—as well as the environment! Green schools lead to:

Improved student performance

More funds for student resources

Reduced carbon footprint

Visit Pureology.com/GreenSchools to support Global Green USA’s programs to green our nation’s schools and raise environmental awareness about the health and future of our planet.

SUPPORT GLOBAL GREEN USA

1111

RECEIVE FREE3 Highlight Stylist Products (mix and match)

Choose from:Highlight Stylist Bodifying Luminator 5.0 oz.Highlight Stylist Sea-Kissed Texturizer 4.2 oz.Highlight Stylist Gold Definer 5.1 oz.

SALON PRICE

$84.00$126.00 salon value ($42.00/33% savings)

Summer is the perfect time to focus on clients with highlighted hair. This special promotion brings together Perfect 4 Platinum and NEW Highlight Stylist, our first collection of styling products created specifically for highlighted hair.

Display these eye-catching kits on your retail shelves to boost sales and keep your clients’ highlights looking amazing all summer long, while raising awareness about Global Green USA. Special open stock salon offer also lets you purchase Perfect 4 Platinum and receive free Highlight Stylist products!

F INALLY, COMPLETE C ARE FOR HIGHLIGHTED HAIRINCREASE RETAIL SALES WITH PERFECT 4 PLATNIUM AND HIGHLIGHT STYLIST

STYLIST/CLIENT OFFER

PURCHASE1 Perfect for Platinum Shampoo 8.5 oz. 1 Perfect for Platinum Condition 8.5 oz.

RECEIVE FREE1 Highlight Stylist Sea-Kissed Texturizer 1.0 oz.1 Highlight Stylist Gold Definer 1.0 oz.

SALON PRICE

$29.00$39.00 stylist value

($10.00/26% savings)

CLIENT PRICE

$58.00$78.00 client value

($20.00/26% savings)

PURCHASE3 Perfect for Platinum Shampoo 8.5 oz.3 Perfect for Platinum Condition 8.5 oz.

SALON OPEN STOCK OFFERSALON OPEN STOCK OFFER

PURCHASE RECEIVE FREEHighlight Stylist Products (mix and match)

SAVE OVER $40

SAVE

$10

1212

PUREOLOGY EXCLUSIVEJULY 2013 • PROMOTIONS

BOOST SALES WITH SAMPLING KITS

All rights reserved. U0891000 4/2013

PROTECT & BEAUTIFY HIGHLIGHTED HAIRHIGHLIGHTED HAIRHIGHLIGHTED HAIRWITH NEW HIGHLIGHT STYLIST

& PERFECT 4 PLATINUM