Interactive communication (community building)

•Intern with employees and employees with each other;•With customers, suspects en prospects;•met de labour market;•Company presentation and awareness, •Improve online visibility and find ability;

We need to do! Facebook, Twitter, Linkedin!We need to do! Facebook, Twitter, Linkedin!ooH…. why?ooH…. why?

First newspaper published

Computer19701752 1916 1930’s 2010

TVRadio

Van MEDIA naar SOCIALE MEDIA

Internet 1.0Internet 1.0

Internet 1.0 vs 2.0

From Businesscard

To social (UGC)

Internet 3.0Internet 3.0

Web 3.0

From Businesscard

To Social by (UGC)

To Semantic

Social Media Impact on businessSocial Media Impact on business

Word of Mouthvs

Word of Mouse

Van word of mouth naar word of mouse

Mobile internet is now were wired internet was 3 years a go.

We use internet more on cellphones now than we used internet on the computer 4 years ago.

Social media Bookmarks

Make your content sharable

We need tot do Facebook, Twitter en Linkedin!We need tot do Facebook, Twitter en Linkedin!Ojah…. Waarom dan?Ojah…. Waarom dan?

Aanpak:•Doel•Doelgroep•Strategie•Vormgeving•Content•Beheer / monitoring

Social Media is niet gratis! Social Media kost tijd!