new rules for selling to crazy busy prospects

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The New Rules for Selling to Crazy-Busy Prospects Twitter: @brianjcarroll @jillkonrath Twitter Hashtag: #b2bleadgen Sponsored By:

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During this complimentary webinar, Brian Carroll welcomes special guest Jill Konrath, author of SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers (May 2010). Jill will show you how to connect with those super-busy decision makers to increase your success rate and keep you out of the dreaded "D-Zone."

TRANSCRIPT

Page 1: New rules for selling to crazy busy prospects

© Jill Konrath, 2010 | SellingtoBigCompanies.com | 651-429-1922 | [email protected]

The New Rules for Selling to Crazy-Busy Prospects

Twitter: @brianjcarroll @jillkonrath

Twitter Hashtag: #b2bleadgen

Sponsored By:

Page 2: New rules for selling to crazy busy prospects

© Jill Konrath, 2010 | SellingtoBigCompanies.com | 651-429-1922 | [email protected]

SNAP! The New Rules of Selling

Page 3: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Page 4: New rules for selling to crazy busy prospects

© Jill Konrath, 2010 | SellingtoBigCompanies.com | 651-429-1922 | [email protected]

How can I get it all done?

Page 5: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Page 6: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

They haven’t got time for the pain!

Page 7: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

They can’t handle complexity!

Page 8: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

They quickly dismiss clones.

Page 9: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

They change priorities overnight.

Page 10: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

How can we sell to these crazy-busy

people?

Page 11: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Intro: Name, company, position

Positioning: We specialize in …

Reason: Learn about…& share...

Close: Schedule meeting, contact

Typical Sales Call

Page 12: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

SNAP Factors

Simple Complex

Aligned Irrelevant

iNvaluable Ordinary

Priority Nicety

D-Zone

Go Zone

Page 13: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Why should I invest my precious time to

meet with you?

Page 14: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Price of Admission

Page 15: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Be Alert to Trigger Events

Page 16: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Don’t make them search for the value

Camouflage art by Liu Bolin

Page 17: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Become an

Page 18: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Minimize Options

Page 19: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Recent Email I Received …

Page 20: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Eliminate Complexity

• Voice Mails• Email Messages• Conversations

Page 21: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Brief Intro: Name, number

Build Credibility: Referral, research & trigger event

Pique Curiosity: Ideas, insights & information

Collegial Close: Let’s meet, number

SNAP Version

Page 22: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

SNAP Version

Page 23: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Launch a Launch a Launch a campaigncampaigncampaign

Page 24: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

SNAP Factors

Simple Complex

Aligned Irrelevant

iNvaluable Ordinary

Priority Nicety

D-Zone

Go Zone

Page 25: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

Become the Differentiator

Page 26: New rules for selling to crazy busy prospects

© Jill Konrath 2010 | www.SnapSelling.com

NEW May 2010

For more info ….www.SnapSelling.com

• Download 2 chapters

• Four FREE resources

• FREE launch bonus: Winning Sales Questions eManual ($77)

Need a speaker for your upcoming sales meeting? Jill Konrath shows sellers how toincrease sales to crazy-busy prospects. To learn more, email [email protected]