new rules for responsive design
TRANSCRIPT
The new rules for responsive design.
First rule:
Mobile first.
April 21.
Easier coding.
Problem:
Or worse.
AA.com?
Grabbed from a
Nexus 7.
Why make us this mad?
UX > UI.Even I don’t critique the visuals until after
I’ve done my task.
UX=>CX=>
Customer Satisfaction.
=> BRAND.
BRAND => $$$$
So?
Don’t make things worse.
Remember 2007?
Double-tap and scroll never went away.
Beyond the stripes.
A start. Responsive images, kinda.
A hero image. Not a splash
screen, and with better navigation.
Main nav = main visual.
Be Explicit.
Be clear.
Give great directions.
Label All The Things!
WTF => HY!
UX => C-SAT
=> BRAND!
Mary Baum@marybaum [email protected] marginhancers.com frontenactennis.com