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MediaKit
February, 2017
20 Years ofPremium FantasySports News
Since 1997, RotoWire has delivered award-winning sportscontent via web sites, mobile apps, e-mails andmagazines.
Fantasy Sports is growing by leaps and bounds. Ride thewave of popularity and build your brand with RotoWire.Promotions include:
• Home Page & Sport Page Takeovers• Web Site Banners• Email Sponsorships• Mobile App Banners• Magazine Print Ads• Radio Ads• Podcast Sponsorships
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Align your brand with RotoWire’s Award-Winning Content
With 18 years of experience, RotoWiredominates the industry in awards forquality content, with more awards thanESPN, Sports Illustrated and Yahoo!Sports combined*:
• 45 awards from Fantasy SportsWriters Association (FSWA) since2004, 24% of all awards since 2004
• 12 awards from Fantasy SportsTrade Association (FSTA) since1999, more than any otherorganization
• 2014 FSTA Winner of BestService/Tool (Lineup Optimizer),Best Content App and Best PrintPublication
RotoWire's news team features sevenfull-time editors and a network of 160+experienced writers covering each proteam and college conference.
3* Sources: FSWA and FSTA
Why Fantasy Sports?• 56.8 million people playing fantasy sports in North America*• The average fantasy sports player has these demographics*
– 66% male– Average Age 37.7– 47% have a Household Income of $75K or higher– College Degree or More 57%– The typical Fantasy Sports fan spends $465/year on fantasy sports
• Buying Habits**– 79% buy beer, versus 49% for average sports fan– 93% buy fast food, versus 86% for average fan– 90% own athletic shoes, versus 81% for average fan– 58% own game console, versus 42% for average fan
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Sources: * FSTA (http://fsta.org/research/industry-demographics/ ), 2015** Fantasy Sports Trade Association
Home Page & Sport Page Takeovers
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Prices heavily depend on seasonality and availability
Banners (web site & newsletters)
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Newsletter Example
Web Site
Banner RatesBanner Size CPM
728x90 Leaderboard $4.00
980x50 Billboard $4.50
300x250 Medium Rectangle $3.75
300x600 Filmstrip $4.25
160x600 Wide Skyscraper $3.00
680x35 Mini-Leaderboard $2.50
300x60 Button $2.25
1920x1080 Wallpaper / Skin Ad TBD
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Click Here For Ad Specs
SponsoredE-mailBlasts
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E-mail Sponsorship RatesSponsored E-mail Blasts CPM
250K Opted-In Fans $9.00
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Daily Email Reports CostTwo Weeks $300
One Month $500
Two Months $800
Classified advertising in our email reports. The reports are adigest of the news on our web site and are actively read byour users. They elect to sign up for email delivery of thenews. We send out nearly 50,000 email reports per week.All advertisements are five lines of text, 68 characters acrosswith a sixth line of the site’s URL.
Weekly Headliner Reports Cost
728x90 Leaderboard $600/month
300x250 MediumRectangle
$475/month
Banner placement in weekly HTML emailreport to over 35K opted-in fans
Mobile Ads
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Mobile Opportunities Cost320x53 Banner $3.50 CPM
Let us build an Appfor you! TBD
RotoWire’sFantasy Football Guidehas been a fan favoritesince 1999
2017 Print Placement Rate
Back Cover $4,080
Inside Front Cover $3,550
Inside Back Cover $2,700
Page Three $2,600
Page Five (Table Of Contents) $2,350
Full Page, 4-color $1,900
Full Page, black & white $1,260
Half Page, 4-color $1,180
Half Page, black & white $950
Quarter Page, black & white $750
For 18 years, our Fantasy Football Guidehas been the “must-have” publication forfantasy football players.
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Click Here For Ad Specs
RotoWire’sFantasy Baseball Guidehas been a fan favoritesince 1999
2018 Print Placement Rate
Back Cover $3,650
Inside Front Cover $3,025
Inside Back Cover $2,330
Page Three $2,250
Page Five (Table Of Contents) $1,900
Full Page, 4-color $1,600
Full Page, black & white $1,050
Half Page, 4-color $1,050
Half Page, black & white $850
Quarter Page, black & white $650
For 18 years, our Fantasy Baseball Guidehas been the “must-have” publication forrotisserie baseball players.
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Click Here For Ad Specs
Radio ads on Sirius XM• Live Reads
• :10, :30 and :60second ad spotsavailable
• Integrate showcontentsponsorships
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Radio Ads Cost:30 Ad (Pre-produced) $140 each
:60 Ad (Pre-Produced) $225 each
:60 LIVE Read $300 each
Segment Sponsorships TBD
Fantasy Sports PodcastsSponsorship includes:
• Two (2) “Presented by Brand X”10-second sponsor mentions eachshow (Show Open and Show Close)
• One (1) 60-second Live Read per show
• Segment Sponsorship
• Facebook and Twitter brand socialmedia mentions when the podcasts arepublished
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Shannon McKeownVP of Advertising Sales
[email protected]: (608) 310-4278 x121
C: (517) 214-5883
F: (608) 441-9622
Shannon McKeownVP of Advertising Sales
[email protected]: (608) 310-4278 x121
C: (517) 214-5883
F: (608) 441-9622
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