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Page 1: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

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MediaKit

February, 2017

Page 2: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

20 Years ofPremium FantasySports News

Since 1997, RotoWire has delivered award-winning sportscontent via web sites, mobile apps, e-mails andmagazines.

Fantasy Sports is growing by leaps and bounds. Ride thewave of popularity and build your brand with RotoWire.Promotions include:

• Home Page & Sport Page Takeovers• Web Site Banners• Email Sponsorships• Mobile App Banners• Magazine Print Ads• Radio Ads• Podcast Sponsorships

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Page 3: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

Align your brand with RotoWire’s Award-Winning Content

With 18 years of experience, RotoWiredominates the industry in awards forquality content, with more awards thanESPN, Sports Illustrated and Yahoo!Sports combined*:

• 45 awards from Fantasy SportsWriters Association (FSWA) since2004, 24% of all awards since 2004

• 12 awards from Fantasy SportsTrade Association (FSTA) since1999, more than any otherorganization

• 2014 FSTA Winner of BestService/Tool (Lineup Optimizer),Best Content App and Best PrintPublication

RotoWire's news team features sevenfull-time editors and a network of 160+experienced writers covering each proteam and college conference.

3* Sources: FSWA and FSTA

Page 4: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

Why Fantasy Sports?• 56.8 million people playing fantasy sports in North America*• The average fantasy sports player has these demographics*

– 66% male– Average Age 37.7– 47% have a Household Income of $75K or higher– College Degree or More 57%– The typical Fantasy Sports fan spends $465/year on fantasy sports

• Buying Habits**– 79% buy beer, versus 49% for average sports fan– 93% buy fast food, versus 86% for average fan– 90% own athletic shoes, versus 81% for average fan– 58% own game console, versus 42% for average fan

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Sources: * FSTA (http://fsta.org/research/industry-demographics/ ), 2015** Fantasy Sports Trade Association

Page 5: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

Home Page & Sport Page Takeovers

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Prices heavily depend on seasonality and availability

Page 6: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

Banners (web site & newsletters)

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Newsletter Example

Web Site

Page 7: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

Banner RatesBanner Size CPM

728x90 Leaderboard $4.00

980x50 Billboard $4.50

300x250 Medium Rectangle $3.75

300x600 Filmstrip $4.25

160x600 Wide Skyscraper $3.00

680x35 Mini-Leaderboard $2.50

300x60 Button $2.25

1920x1080 Wallpaper / Skin Ad TBD

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Click Here For Ad Specs

Page 8: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

SponsoredE-mailBlasts

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Page 9: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

E-mail Sponsorship RatesSponsored E-mail Blasts CPM

250K Opted-In Fans $9.00

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Daily Email Reports CostTwo Weeks $300

One Month $500

Two Months $800

Classified advertising in our email reports. The reports are adigest of the news on our web site and are actively read byour users. They elect to sign up for email delivery of thenews. We send out nearly 50,000 email reports per week.All advertisements are five lines of text, 68 characters acrosswith a sixth line of the site’s URL.

Weekly Headliner Reports Cost

728x90 Leaderboard $600/month

300x250 MediumRectangle

$475/month

Banner placement in weekly HTML emailreport to over 35K opted-in fans

Page 10: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

Mobile Ads

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Mobile Opportunities Cost320x53 Banner $3.50 CPM

Let us build an Appfor you! TBD

Page 11: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

RotoWire’sFantasy Football Guidehas been a fan favoritesince 1999

2017 Print Placement Rate

Back Cover $4,080

Inside Front Cover $3,550

Inside Back Cover $2,700

Page Three $2,600

Page Five (Table Of Contents) $2,350

Full Page, 4-color $1,900

Full Page, black & white $1,260

Half Page, 4-color $1,180

Half Page, black & white $950

Quarter Page, black & white $750

For 18 years, our Fantasy Football Guidehas been the “must-have” publication forfantasy football players.

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Click Here For Ad Specs

Page 12: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

RotoWire’sFantasy Baseball Guidehas been a fan favoritesince 1999

2018 Print Placement Rate

Back Cover $3,650

Inside Front Cover $3,025

Inside Back Cover $2,330

Page Three $2,250

Page Five (Table Of Contents) $1,900

Full Page, 4-color $1,600

Full Page, black & white $1,050

Half Page, 4-color $1,050

Half Page, black & white $850

Quarter Page, black & white $650

For 18 years, our Fantasy Baseball Guidehas been the “must-have” publication forrotisserie baseball players.

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Click Here For Ad Specs

Page 13: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

Radio ads on Sirius XM• Live Reads

• :10, :30 and :60second ad spotsavailable

• Integrate showcontentsponsorships

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Radio Ads Cost:30 Ad (Pre-produced) $140 each

:60 Ad (Pre-Produced) $225 each

:60 LIVE Read $300 each

Segment Sponsorships TBD

Page 14: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

Fantasy Sports PodcastsSponsorship includes:

• Two (2) “Presented by Brand X”10-second sponsor mentions eachshow (Show Open and Show Close)

• One (1) 60-second Live Read per show

• Segment Sponsorship

• Facebook and Twitter brand socialmedia mentions when the podcasts arepublished

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Page 15: New RotoWire Fantasy Football, Baseball, Basketball and More - … · 2021. 2. 19. · 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports

Shannon McKeownVP of Advertising Sales

[email protected]: (608) 310-4278 x121

C: (517) 214-5883

F: (608) 441-9622

Shannon McKeownVP of Advertising Sales

[email protected]: (608) 310-4278 x121

C: (517) 214-5883

F: (608) 441-9622

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