new product development presentation
TRANSCRIPT
Our Products…
The lychee is the sole
member of the genus
Litchi . The fresh fruit has
a "delicate, whitish pulp"
with a floral smell and a
fragrant, sweet flavor.
Since this perfume-like
flavor is lost in the
process of canning, the
fruit is usually eaten
fresh.
Nutritional value provides our products…
Nutrition Facts• Lychee - Amount Per 1 fruit without refuse (9.6 g)• Calories 6% Daily Value• Total Fat 0 g - 0%• Saturated fat 0 g - 0%• Polyunsaturated fat 0 g• Monounsaturated fat 0 g• Cholesterol 0 mg - 0%• Sodium 0 mg - 0%• Potassium 16 mg - 0%• Total Carbohydrate 1.6 g - 0%• Dietary fiber 0.1 g - 0%• Sugar 1.5 g• Protein 0.1 g - 0%
“Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.”
Bondhu Litchi Bar Health Benefit…
1. Cancer
2. Heart Disease
3. Aids digestion
4. Maintains healthy bones
5. Vitamin C
6. Oligonol
7. Vitamin B
8. Weight loss
10. Anti-ageing Benefits
11. Protection from Free Radicals
12. Skin-Friendly Nutrients
13. Maintenance of Healthy Hair.
Manufacturing Process….
How to Select our products… How to store our products…
• Fresh lychees are available from June to October.
• Choose the fruits that are bright in color, light red to deep red without blemishes.
• Their skin should be tough and leathery but should be pliable and not dull, dry or dark.
• If the fruit tastes bitter or sour, it indicates that it has not ripened fully.
• Lychees have a good shelf life and can be kept at room temperature for up to 5 days and refrigerated for up to 5 weeks.
• A temperature of 34-40 OF.
• They should not be peeled except just before serving.
• Lychees should be wrapped in a paper towel and kept in a perforated plastic bag.
Market segmentation... Target Marketing …
• Geographic: characteristics of
consumers differ across nations,
states, geographic areas reflecting
cultural interests.
• Behavioural: knowledge, attitude,
use or response to a product.
Mass marketingDirect Marketing
Advertising and Test marketing…
TV AddOnline AddBill Board
Newspaper
Approaches our test
marketing…
• Standard test markets
• Controlled test
markets
• Simulated test markets
Distribution Channels and Launch…
Hole Seller Retailer
handling
packaging
transport
storage
processing