New Product DevelopmentNew Product Development

1

Objectives

What are the various stages of the product development process?

What does concurrent engineering mean? To understand the focus of new product

development and the use of IT to shorten time to market

2

New Product Development

3

New Product Development “IT IS NOT THE STRONGEST AND THE MOST

INTELLIGENT, WHO WILL SURVIVE,

BUT THE ONES MOST RESPONSIVE TO CHANGE, WHO WILL SURVIVE”

- Charles Darwin

Hence change thru NEW PRODUCT DEVELOPMENT is a must for survival and growth

4

Life Cycles of Products or Services

Time

Incubation

Growth

Maturity

Saturation

Decline

Dem

and

5

6

Some Innovations in Indian auto industry…Examples of new product development

Scorpio , Victor-TVS, Pulsar –Bajaj Thunderbird – Royal Enfield

Techniques usedConcurrent EngineeringTarget CostingCommon platforms

Cheap car from China …………

7

An Effective Design Process

Matches product/service characteristics with customer needs

Meets customer requirements in simplest, most cost-effective manner

Reduces time to market Minimizes revisions

8

Stages In The Design Process

9

Product Development ProcessSequential Decision Points

No

Productfeasible?Productfeasible?

IdeaGeneration

FeasibilityStudy

PreliminaryDesign

ProcessPlanning

Yes

DesignOK?

DesignOK?

CostPlanning

PrototypeDevelopment

& Testing

PrototypeOK?

PrototypeOK?

CommercialProduction

Final Design & Manfg.

Specifications

Yes

Yes

No

No

Concept GenerationConcept GenerationDesignDesign

DevelopmentDevelopment

ProductionProduction

Technologies for Product

Design/Development

11

Computer Aided Design and Engineering (CAD/CAM/CAE)

Computer Aided Design (CAD) Assists Designers inProduct/component design and layoutDisplay, rotation of product image on screenDevelopment of detailed specification for manufacturingComputer Aided Manufacturing.Numerically controlled Machines (CNC)Computer Aided Engineering (CAE) Assists

Designers & Engineers in:Selecting components and materials for productsPerforming engineering analysis, i.e. mathematical model

analysis and performance simulation Rapid prototyping

12

TOOLSCAD CAM CAE PLM

Unigraphics UNIGRAPHICS LS DYNA 3D ImanCATIA CATIA NASTRAN TeamCenterIDEAS IDEAS ADAMS Windchill

PRO ENGINEER EUCLID IDEAS Matrix OneEUCLID HYPERMESH ENOVIA

AUTOCAD ANSA SAP-PLMSOLID WORKS OPTRIS EIGNER PLM

CADDS5ALIAS

13

Product Structure Management

CAD Software

Part

Engg BOM(Basic Model) Planning BOM Manufg. BOM

Link to Options Variant BOM

TC PROBLEMREPORT

Change Management Processes

BOM IN ERP

Teamcenter Enterprise - Product Structure Manager

CAD Teamcenter Enterprise Interface

Enterprise PLM Application- Options and Variants

ERP Interface

Search on Part AttributesRe-usability

Manage VariantsManagement of Plant and

Model Effectivity

TC Engineering Change Request

14

Product Data Management(PDM)

15

The Enterprise View of PDM-ERP

Functionality

16

STRATEGY- New Products 3M dictates that 30% of revenues will come from new 3M dictates that 30% of revenues will come from new

products every yearproducts every year British Airways refreshes its services classes every five yearsBritish Airways refreshes its services classes every five years Gillette brings out about 20 products each yearGillette brings out about 20 products each year Reva’s new product banking on the environmentally Reva’s new product banking on the environmentally

conscious and cost saving aspectsconscious and cost saving aspects Hindustan Unilever has targeted the cost conscious Hindustan Unilever has targeted the cost conscious

consumer with Pure IT consumer with Pure IT

17

Future of shopping ….

18

19

Stakeholders

Case Study

GE – The case of the Rotary Compressor

20

Issues and Challenges Controlling part proliferation through

standardisation, modular design and product platforming for mass customisation

Reduce time to market by using IT Interphasing the design process with the

production process

21

Key Takeaways Product development process consists of a

structured set of activities including concept generation, design, development and production

Concurrent engineering is an approach to build a cross-functional team of professionals cutting across various departments and suppliers to accelerate the new product development process

Indian companies are using IT to reduce the time to market

22