new product
TRANSCRIPT
Group Members Name: 1. Chowdhury, Shahriar Hossain13-23475-1 2. Rahat, S.M. Eftakhar 13-23715-1 3. Khan, MD. Mamunur Rashid 13-23535-1 4. Shadat,MD.Yeasin 13-23728-1
Product & Brand Overview
• Brand Name - Lemonza
• Lemonza is a non-alcoholic concentrated squash, uncarbonated drink made from fresh lemons. It is a lemon-flavored concentrated drink sweetened with sugar. It’s also a refreshing drink.
Our product
TARGET MARKET
TARGET MARKET
Gender – no gender discrimination, it’s for all
Age – 5-75 years Religion – different religion group can
consume it
Target Market Analysis
• The target market for Lemon dew will be families for students and honorable faculty.
• Those who are interested in something new, convenient, inexpensive and notorious from of refreshment.
Competitor Review
• Health conscious consumers
• Lemonza- low fat, less calories advantage
• Natural refreshment
• Relatively low price
• Mixed flavor
Campaign Details
Campaign through different and innovative way
• Campaign at different campuses
• Campaign at crowd full areas.
Communication plan
• Use of Integrated marketing communication through:
• Advertising• Direct marketing• Interactive marketing and social media• Sales promotion• PR• ATL tools
Lamonza is here nowTry it