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  • My Own Eco Energy Pvt. Ltd. Company Presentation

    November 2015

  • 2

    About My Eco Energy

    End to End branded bio-fuelcompany

    Indizel is a revolutionary biofuelwhich for the first time meets aEuro and an Indian dieselstandard

    Efficient, price effective andcleaner compared to PetroleumDiesel

    Only company in India to havethe permission to set up bio-fuelin retail fuel stations

    Innovation driven business model

    Production and supply capacity of12.04 MMT (1,450 crore litres)

    Fully automated and state of theart supply chain and distributionnetwork.

    High amount of quality controland automation in place to avoidmalpractice and pilferages.

  • Petroleum Industry





    Diesel Consumption

    Cars and UV's Pvt Cars and uvs com

    HCV/LCV and buses 3 Wheelers


    Country-wise oil Consumption

    United States 836.1 MMT

    19.85% of total market share.

    China 520.3 MMT

    12.35% of total market share.

    Japan 196.8 MMT

    4.67% of total market share.

    India 180.7 MMT

    4.29% of total market share.

    Industry Scenario

    Source: www. and mopng.

    Diesel Consumption in FY 15

    -Rs 5.2 Lakh Cr

    Retail Sales 90% of Total Sales

    53,419 retail outlets in India

    Existing Players


    Reliance, Essar and Shell.


  • Indizel - Benefits

    Air Quality & Environment

    90% reduction in particulate matter

    40 80% reduction in greenhouse gases

    Reduces NOx upto 14%

    BS 6/ Euro 6 Compliant

    Complies with IS 1460 BS VI Diesel Standards

    Can be used by any diesel vehicle

    Can be blended in any proportions with Diesel

    More Economical


    Rs. 2- 2.5 cheaper than HSD at all times

    Loyalty benefits of Rs. 1 1.5

    Reduces transportation cost upto 18%

  • Indizel - Benefits

    Higher Engine Performance

    CFPP Indizel -41 0C

    CFPP Petroleum Diesel -6 0C

    Ensures cold weather operability

    No Weather Limitations Renewable Fuel

    50% Higher Cetane than regular diesel

    Increased power and torque Higher mileage

    Higher Lubrication Increases engine life


    Manufactured from renewable biomass

    Palm Oil, Rapeseed, Castor, Peanut

    Can be sourced from various locations

  • 6



    Test PARAMETER STD.METHOD of testing SPECIFICATIONRegular Diesel test

    Results *

    Indizel test


    Acidity ,Total, mg KOH/ gm IS 1448, P: 2 To Report 0.05 0.001

    Ash, percent by mass, Max IS1448, P:4/ISO 6245 0.01

  • Supply Chain


    Vendor Managed Inventory

    Highly Automated, Strong and Robust

    Real time and Centrally monitored quality,quantity and inventory management

    Advanced Quality Management Systems

    Efficient and cost effective supply chainmanagement

    Dynamic Pricing capability which can becentrally controlled.

  • 8

    Fuel Outlet

    Retail models offered

    Fuel Station

    Fuel Kiosk (A compact fuel station)

    We offer a unique retail modelwhich gives the highest Returnon Investment as compared tothe fuel industry and a vastmajority of other industries.

    Highly Modular

    Limited Permission Requirements

    Minimal Initial Investment

    Low Entry Barrier

    High RoI Fully Automated


    Advance Technology

  • Fuel Outlet (contd..)


  • Fuel Outlet - Advantages


  • Fuel Outlet Advantages (Contd..)


  • 12

    Loyalty/ Payment Program

    MEE plans to introduce anintegrated loyalty program whichwill double up as a Paymentmethod for the consumer as well.


    Fuel Cost Savings

    Security and Controls

    Easy Monitoring

    Flexible Billing Options

    Convenience Ease of Payment

    Special offers

  • 13

    CIS provides the possibility of control to the owner of vehicle with regard to fuel consumption. With the RF-cards used, the individual fuel oil consumption is kept under control. It can also make online credit cart authorization proceeding on pump with the customer cards.

    Customer Identification

  • 14

    Customer Identification (contd..)

    NFC Dongle Loyalty Card One Time Password

    QR CodeBar Code

  • 15

    Vehicle Identification

    VIS provides full control possibility to the owner of fleet with regard to fuel consumption. With the vehicle recognition units attached to the vehicles, the information on identity, kilometres and fuel consumption can be kept under control.

  • 16

    Indizel Fuel Station - Lonikand

  • 17

    Indizel Fuel Station - Lonikand

  • 18

    Indizel Fuel Station - Khalapur

  • 19

    Indizel Fuel Station - Khalapur

  • 20

    Marketing Plan

    We will have an extensive 360degrees marketing support includingtelevision, print, radio and outdoormedia.

    First phase investment Rs 60 Cr.

    We will hold aggressive marketing/ad campaigns to ensure high visibilityof Indizel.

  • Markets


    Uttar Pradesh




    West Bengal

    Andhra Pradesh




    Madhya Pradesh


    Selection Criteria - Franchisee

    The location of the franchiseeoutlet will be with in 0.5 kmfrom an existing retail outletwhich is currently selling morethan 15,000 litres of diesel a day.


  • Disclaimer

    This presentation includes confidential and proprietary information in regard to My Own Eco Energy Pvt.Ltd. (My Eco Energy or MEE or The Company"). It is provided for informational purposes only and forthe exclusive and confidential use of the recipient. The use and dissemination of the information containedherein by the recipient, its employees, agents and advisors is strictly limited. The use of this presentation isprohibited except for informational purposes, and it may not be reproduced in whole or in part, or divulgedwithout the prior written consent of the Company. By viewing this presentation, you agree to these termsand conditions.

    While every effort has been made to ensure the contents of this presentation are accurate, the informationcontained does not purport to be exhaustive and has not been independently verified. No representation,expressed or implied, is or can be made as to the accuracy or completeness of the contents of thispresentation.

    The company and each of its respective affiliates, including the respective controlling persons, directors,subsidiaries, agents, advisers, officers, employees, and representatives (collectively referred to as RelevantPersons) explicitly disclaim any responsibility or liability whatsoever in connection with the compilationof this presentation and the information contained therein.

    The presentation contains statements, estimates and projections prepared by the Company based onvarious assumptions and these assumptions may not necessarily be accurate. No representations are madeby any of the Relevant Persons as to the accuracy or rationality of such statements, estimates or projections,nor have any of the Relevant Persons independently verified such information.

    Should the presentation (through any act or omission of the recipient) reach any other persons without thewritten consent of the Company, the recipient is liable to indemnify each of the Relevant Persons againstany losses, claims, damages or other liabilities (including all costs), which they may suffer as a result.

    Interested parties should inform themselves in regard to, and observe any legal requirements that mayapply to their considering to or making an investment in the Company. They shall also be solelyresponsible for complying with such requirements. This presentation does not constitute, and may not beused for or in connection with an offer, or solicitation in any jurisdiction, in which such an offer orsolicitation is not authorized, or to any person to whom it is unlawful to make such an offer or solicitation.

    The contents of the presentation are strictly private and confidential. The document is made available onthe basis of the confidentiality terms referred to above and accordingly, except with the prior writtenconsent of the Company, the information contained in the presentation must be held in completeconfidence.