Personal Branding A talk to the Career Development Institute

November 2013

Setting The Scene – Education

BA Psychology Degree

MSc Occupational Psychology

MBA

C.Psychol. AFBPsS

Highlands, MBTI, 16PF, SII …

Reach 360; Certified Personal

Branding Strategist

http://www.amazingpeople.co.uk/how-to-use-linkedin-to-find-a-new-job.htm

http://www.itv.com/News/tonight/episodes/Howsafeisyourjob/default.html

Personal Branding

What is a brand?

Brands target a market

People can be brands

Jeff Bezoz – Founder of Amazon ‘ Your brand is what people say about

you when you are not in the room’

Your personal brand is the collection of values you stand for and what you deliver, it is what makes you stand out from everyone else and needs to be managed.

The key to building your brand is to

know yourself. Be authentic

Richard Branson

• Risk-taker

• Achiever

• Genuine

• Keeps going

• Fun

• Confident

• Tax Exile

ACTIVITY 1

What are your top personal attributes? How do people describe you?

• You may see yourself as accurate but others see you as picky

• You may see yourself as thoughtful, others see you as lazy

• You see yourself as assertive others see you as pushy

• You see yourself as energetic, they see you as manic

360 Reach

Personal Attributes

360 Reach – Projective Exercises

What are you good at?

ACTIVITY 2

What are your greatest strengths?

ACTIVITY 3

What are you passionate about?

Can you be YOU at work?

How are you the same and different?

ACTIVITY 4

What makes me different? What is unique about me?

ACTIVITY 5

How do people benefit from

working with me.

Personal branding statement

I'm an English graduate from Bath University. I love to write and I'm going to write a book to boost teenagers self esteem. I'm known for

being organised, creative and motivated.

Personal branding statement

I'm an English graduate from Bath University. I love to write and I'm going to write a book to boost teenagers self esteem. I'm known for

being organised, creative and motivated.

Personal branding statement

I'm an English graduate from Bath University. I love to write and I'm going to write a book to boost teenagers self esteem. I'm known for

being organised, creative and motivated.

Personal branding statement

I'm an English graduate from Bath University. I love to write and I'm going to write a book to boost teenagers self esteem. I'm known for

being organised, creative and motivated.

Personal branding statement

I'm an English graduate from Bath University. I love to write and I'm going to write a book to boost teenagers self esteem. I'm known for

being organised, creative and motivated.

Communicate your brand

Career marketing tools

• CV

• Cover letter

• Email signature

• Interview

• Business cards

• Voicemail

Virtual world

• Blog/website

• Video CV

• Social networking

– LinkedIn

– Twitter

Brand identity

• Colour

• Photo

• Clothes and accessories

• Work environment

`

• Thank you

• Denise Taylor

Stand out