new patient referral program (npr)
DESCRIPTION
New Patient Referral Program (NPR). THE 7 KEYS to NEW PATIENT SOLUTIONS. The Problem with Referral Marketing Is. There’s a lack of understanding about what it takes to gain Client Loyalty YOU are not clear on what is UNIQUE about YOU YOU are not comfortable asking for referrals - PowerPoint PPT PresentationTRANSCRIPT
New Patient Referral ProgramNew Patient Referral Program (NPR) (NPR)
THE THE 7 KEYS7 KEYS to NEW PATIENT SOLUTIONS to NEW PATIENT SOLUTIONS
The Problem with Referral The Problem with Referral Marketing Is...Marketing Is...
1.1. There’s a lack of understanding about There’s a lack of understanding about what it takes to gain Client Loyaltywhat it takes to gain Client Loyalty
2.2. YOU are not clear on what is UNIQUE YOU are not clear on what is UNIQUE about YOUabout YOU
3.3. YOU are not comfortable asking for YOU are not comfortable asking for referralsreferrals
What to sayWhat to say When to say itWhen to say it How to say itHow to say it
The Solution!The Solution!VCPVCP
VV isibilityisibility
CCredibilityredibility
PProfitabilityrofitability
Why You Should Engage In A Why You Should Engage In A Strong Word-Of-Mouth Marketing Strong Word-Of-Mouth Marketing
Campaign?Campaign?
5000 women 5000 women between 30 & 60 between 30 & 60 years of age years of age surveyed surveyed
The big question?The big question?
When looking for or When looking for or deciding on a deciding on a dentist what do you dentist what do you rely on? . . . rely on? . . .
Dental Referrals 101Dental Referrals 101
83% of quality minded new patients rely 83% of quality minded new patients rely on Word Of Mouth when selecting a on Word Of Mouth when selecting a dentist.dentist.
83% of quality minded new patients rely 83% of quality minded new patients rely on Word Of Mouth when selecting a on Word Of Mouth when selecting a dentist.dentist.
External vs Internal External vs Internal MarketingMarketing
ExternalExternal
The average active The average active adult is hit with adult is hit with 3000 3000 advertisements advertisements each day!each day!
Advertising is Advertising is expensiveexpensive - up to 6- - up to 6-10% of your gross10% of your gross
Lower Acceptance Lower Acceptance & Lower Retention& Lower Retention
THE COST OF ADVERTISINGTHE COST OF ADVERTISINGTraditional vs WOMTraditional vs WOM
External vs Internal Marketing External vs Internal Marketing
ExternalExternal InternalInternal
PATIENT RETENTION & PROFITSPATIENT RETENTION & PROFITSTraditional Advertising vs WOMTraditional Advertising vs WOM External vs Internal Marketing External vs Internal Marketing
InternalInternalExternalExternal
People talk about People talk about your dental your dental office for three office for three reasons:reasons:
1.1. They like you They like you or they like or they like your workyour work
2.2. It simply feels It simply feels good to talk good to talk about the about the results they results they have have experiencedexperienced
3.3. They’re part of They’re part of your team -your team - an an insiderinsider
It’s all about relationships!It’s all about relationships!
Should You Be Seeing Should You Be Seeing Higher Referral Numbers?Higher Referral Numbers?
The average adult patient will talk about The average adult patient will talk about your practice at least Ten Times Each Yearyour practice at least Ten Times Each Year
Your patients are YOUR Your patients are YOUR marketers & PR repsmarketers & PR reps
Keep your Keep your clients activeclients active and a greater number of and a greater number of referrals will come!referrals will come!
Word Of Mouth Clients...Word Of Mouth Clients...STAYSTAY
PAYPAY
REFERREFER
““I used to hate going to the I used to hate going to the dentist!”dentist!”
““By the way, did I tell you about By the way, did I tell you about the dental office I'm going to the dental office I'm going to
now?”now?”
InternalInternal
Friend Friend recommendations recommendations 10 times more 10 times more effectiveeffective than traditional paid than traditional paid advertisingadvertising
Economical Economical – Only – Only requires 2-3% of gross requires 2-3% of gross for a strong campaignfor a strong campaign
A referred new patient A referred new patient trusts you moretrusts you more judges you less judges you less and has a higher and has a higher
retentionretention
““I know how you feel, but I I know how you feel, but I just love my dentist and his just love my dentist and his
staff!”staff!”
The 7 KeysThe 7 Keys
The 7 Keys Build Relationships and The 7 Keys Build Relationships and Increase Word Of Mouth Activity Increase Word Of Mouth Activity
MotivationMotivation
MessageMessage
RecognitionRecognition
Referral Gift Referral Gift CardsCards
Patient Patient ExperienceExperience
Creativity Creativity
ConsistencyConsistency
MotivationMotivation
Why does your Why does your team want more team want more new patients?new patients?
Why do your Why do your patients want to patients want to refer people?refer people?
Do the answers Do the answers align?align?
Motivate your Motivate your audience and win!audience and win!
KEY 1
Maximize Your Referral PotentialMaximize Your Referral Potential
““Oh, that’s right! Oh, that’s right! Susie also told me that his Susie also told me that his
staff is good at...”staff is good at...”
““What’s special What’s special about my dentist about my dentist
is...”is...”
MessageMessage
Creating the right Creating the right message will give message will give your referral your referral campaign more campaign more drivedrive
It is a very simple, It is a very simple, easy to remember easy to remember phrasephrase
It must have a It must have a high response high response rating rating
KEY 2
RecognitionRecognition
Make it interesting Make it interesting and and appropriateappropriate
If you reward your If you reward your players properly players properly they will do morethey will do more
Show gratitude - Show gratitude - it’s right and it’s it’s right and it’s powerfulpowerful
Create theCreate the perfect perfect system for your system for your teamteam
KEY 3
Take Care Of Your Team And Take Care Of Your Team And They Will Take Care Of You!They Will Take Care Of You!
Activate Your Referral Activate Your Referral Gift Card Program Today!Gift Card Program Today!
KEY 4
Start Getting More Referrals Start Getting More Referrals Tomorrow!Tomorrow!
The Patient ExperienceThe Patient Experience
Talk to your patients Talk to your patients about referrals about referrals correctlycorrectly and new patients will and new patients will gravitate to you in gravitate to you in greater volumes!greater volumes!
If you know how to play If you know how to play the referral game the referral game your your patients will playpatients will play it with it with youyou
Your Your patients want to patients want to referrefer, they simply , they simply need need guidanceguidance to learn how to learn how
KEY 5
CreativityCreativity
Keep your referral Keep your referral program freshprogram fresh
Make it fun, interesting, Make it fun, interesting, and professionaland professional
If you are remarkable If you are remarkable people will remark and people will remark and talk about you talk about you positively positively
If you are boring they’ll If you are boring they’ll be snoring be snoring
Give your staff and Give your staff and patients new tools allpatients new tools allof the timeof the time
KEY 6
ConsistencyConsistency
Referral Referral marketing action marketing action steps are simple steps are simple and easy to and easy to followfollow
We will put your We will put your team behind the team behind the wheel with the wheel with the most effective most effective internal internal marketing tools marketing tools on the marketon the market
KEY 7
Be Consistent And Drive Be Consistent And Drive Your New Patient Your New Patient Referral Machine Referral Machine
Keep It Lighthearted, Keep It Lighthearted, Effective And Above All - Effective And Above All -
Make It Fun!Make It Fun!
Net Result of WOM MarketingNet Result of WOM MarketingA Consistent Flow Of New A Consistent Flow Of New
PatientsPatients
5 Simple Steps 5 Simple Steps To Getting Started Today!To Getting Started Today!
Go to:Go to:NewPatientReferrals.com
Fill out the Fill out the FREEFREE Marketing Analysis Marketing Analysis SurveySurvey and submit and submit
Be sure to list the Be sure to list the best time to be best time to be contacted by a NPR contacted by a NPR Professional Professional
STEP 1:
Contact us Contact us at... at...
727.674.5172727.674.5172
Get Started Today!Get Started Today!
A NPR marketing A NPR marketing professional will professional will contact you and contact you and answer your answer your questionsquestions
Get the details for Get the details for your personalized your personalized referral program referral program and amazing and amazing referral gift cardsreferral gift cards
STEP 2:
Get Started Today!Get Started Today!
Three NPR referral Three NPR referral programs from which programs from which to choose to choose
One for every budgetOne for every budget
Scalable with 10 years Scalable with 10 years of stable ROI for our of stable ROI for our clientsclients
Financing availableFinancing available
STEP 3:
Get Started Today!Get Started Today!
Your representative:Your representative:
Will help you Will help you customize your customize your cards cards
Will get your Will get your personalized cards personalized cards delivered fastdelivered fast
STEP 4:
Get Started Today!Get Started Today!
You’ll receive a live You’ll receive a live In-office or In-office or Online Online PowerPoint Training PowerPoint Training CourseCourse
For you (the dentist)For you (the dentist) Your team leaderYour team leader Your entire staff Your entire staff
To teach you how to To teach you how to successfully implement successfully implement the the Ultimate Referral Ultimate Referral Gift Card ProgramGift Card Program
STEP 5A:
Get Started Today!Get Started Today!
You’ll, also, receive:You’ll, also, receive:
An online An online PowerPoint PowerPoint Training CourseTraining Course of of the the Ultimate Referral Ultimate Referral Gift Card ProgramGift Card Program
For new staff For new staff membersmembers
As a refresher As a refresher course for your course for your existing staffexisting staff
STEP 5B
FOR YOUR FREE MARKETING FOR YOUR FREE MARKETING ANALYSIS:ANALYSIS:
Log On To...Log On To...www.NewPatientReferrals.com
or Give Us A Call At...or Give Us A Call At...727.674.5172727.674.5172
Contact Us Today!Contact Us Today!Start Getting More Start Getting More Referrals Tomorrow!Referrals Tomorrow!
Contact Us Today!Contact Us Today!Start Getting More Start Getting More Referrals Tomorrow!Referrals Tomorrow!
New Patient ReferralsNew Patient Referrals
NewPatientReferrals.com
Jeff Simms, CEO-OwnerJeff Simms, CEO-Owner
727.674.5172727.674.5172
New Patient ReferralsNew Patient Referrals
NewPatientReferrals.com
Jeff Simms, CEO-OwnerJeff Simms, CEO-Owner
727.674.5172727.674.5172