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Mads Arlien-Søborg

New NoteNew Note at Formland is a curated design area with innovative companies and designers within Interior, Furniture and Lighting. Mads Arlien-Søborg, trend expert at We Made It and curator of New Note, focuses sharply on groundbreaking design, new trends and sensational innovations, when he hand picks the exhibitors that together constitute New Note.

consideredThe exhibiting designers and companies must be able to present products characterised by innovative and original design on a high international level. Exhibitors are expected to present new products of the same high quality at every show.

To participate at New Note exhibitors are invited and selected based on the following criteria:

Innovation: Exhibitors must be innovative when it comes to products, design concept and brand.Quality: Products must be of high international quality. International standard: Exhibitors must have a high international standard or potential.Product development: Exhibitors must have continuity in their product development.

Stand Stand layout must be kept simple with only exclusive products on display. Exhibitors should therefore avoid overloading their stands with products and are expected to make an additional effort with stand layout in order to create an extraordinary experience for the visitors.

Formland reserves the right to evaluate exhibitors from time to time to maintain the high level of design. Therefore, a New Note exhibitor cannot be guaranteed a stand in the hall at each show and may expect to be moved to another hall, if there is no re¬newal of collections and/or stands. In addition, there is no guarantee that the physical location of stands will be the same every time. The purpose is to ensure that the hall is con-stantly renewed.

Upcoming designersNew Note is the place where young talents are introduced to the industry, and wild cards can be distributed to noteworthy young designers. The “Upcoming Designer” exhibition shows projects by young designers and design students.

information

AboutFormland is Scandinavia’s leading meeting venue for the interior and design sector located in Herning, Denmark. This is where exhibitors and stores from the design, decorative art and interior sectors meet twice a year to conclude deals and seek inspiration. Attended by stores from up to 40 countries, Formland is by far the sector’s most international meeting venue. Formland Spring 2011 attracted 13,530 guests from 4,875 businesses.

Get free All foreign visitors as well as new Danish visitors may print two free entry badges to Formland at formland.com. You also have the opportunity to get an invitation code for half the normal admission price, which gives free admittance to selected Danish guests. After each trade show, exhibitors receive a visitor list containing contact information on all visitors. The visitor list is an optimal tool that can be used in your marketing after the trade show and right up to the next one.

Brand When you rent a stand at Formland, your company name and stand number are marketed in the following: Formland Magazine (20,000 copies), Formland Guide (12,500 copies), Online catalogue at www.formland.com and information boards at Formland.

PressBefore the trade show commences, you may upload up to three press releases with photos or logo free of charge at formland.com. You also have the opportunity to place your sales material in the pressroom, where it will be available to all journalists who visit Formland.

Design AwardAs an exhibitor at Formland, you may also take part in the prestigious Formland Design Award competition where you can win DKK 100,000 towards marketing the winning product. Read more about the criteria and the registration procedure at www.formland.com.

New Note is a cooporation between Mads Arlien-Søborg from We made It and Formland

INDUSTRIALEDGE

After a period with focus on handcraft and nature, we see a new tendency to extend beyond the early industrial era and not least - the factory. Inspiration comes from the early 20th century, when the small industries moved to the outskirts of the cities. Today, the old factories and warehouses are revived by small companies, setting up “workspaces” where they combine office space and production facilities. This has provided new opportunities for local production - like in the old days, but where craftsmanship and simple industrial production are extendend with the use of modern technology. This trend generates products with a high degree of utility. Function and simplicity are important elements in a more unpretentious approach to design than previously seen. Instead, the focus is on creating meaningfull products for daily use.

18-21 August

new note new noteparticipate

INDUSTRIAL

new noteparticipate

new note, spring 2011

New Note is a cooporation between Mads Arlien-Søborg from We made It and Formland

Registration fee: DKK 2,475Price per sq. m.: DKK 820min. stand size is 9 sq.m.

Formland's sales consultant:Jessie Rundstrømp: +45 9926 9926e: jru@mch.dkwww.formland.com

MCHVardevej 1DK-7400 Herning

Normann Copenhagen By Frama Ferm Living

Fermob TAF arkitektkontor Neon Living Kähler

Ego Grünbag

Dyberg Larsen Established & Sons

E-form Hay Witehauz

Via Cph &Tradition Funkle

Designers Cut by Menu

Minimi

We do Wood Ox Design

Munio Magis Living FlamesFokus fabrik

Morfoso Tom Dixon Harechair

Benjamin Hubert

Oficina KreativaBoskke

Seletti

New Notepast & present