new normal mass media relations
TRANSCRIPT
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NEW NORMAL MASS MEDIA RELATIONS
Founder, Ideamart (S) Pte LtdSpirit of Enterprise Award [email protected]
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What willthis be?
YOU
What kind ofNews Maker?
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History Maker
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Change Maker
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Deal Maker
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Trend Setter
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Story Teller(feel happy)
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Story Teller
(feel sad)
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Why working with Mass Media is important to your business Important component to forge strategic
alliance among partners PR isn’t Marketing, it’s about handling
the mass media PR-centred on a CEO of start-up or SME
is a personal branding. Shape public perception and corporate
reputation Shareholder Value – Goodwill if
business is sold
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“It’s Not My Job!”
- Your friendly Reporter
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Protect your job or reputation
1
Understanding what’s NOT a reporter’s job
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Advance your career2
Understanding what’s NOT a reporter’s job
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Ask questions to help you to say what you want to
say
3
Understanding what’s NOT a reporter’s job
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Write a story the way you want it to be told
4
Understanding what’s NOT a reporter’s job
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Understanding what’s NOT a reporter’s job
Include everything you told them
5
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How to Create Friendship with Reporters:
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Remember their Professional interestsRefer contacts to them. Be a Information Centre
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Have informal lunches, dinners, or drinks with them.
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Be truthful about the quality of a story, source, or guest.
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Give reporters special access to you.Always be available!
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• Encourage them the email before you know them
• Thank them through email after your story is published
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Contribute articles for publishing regularly
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New Normal
Press Release Social Media Press Release
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Thank You