Data from 2010 New News Survey

How Would You Describe Your Site?

Blog

Niche n

ews

Your c

atego

ries s

tink

Online n

ews s

ite

Aggreg

ator

Indepen

dent/a

ltern

ative

news o

rg

Part of tr

aditional/

mainstr

eam org

Nonprofit n

ot prim

arily

producin

g new

s0

5

10

15

20

25

30

35

40

45

50

Number of responses in 2010 New News Survey

Use of Video, Podcasting and Photos

Number of responses in 2010 New News Survey

YouTube

Podcasts

Flickr

0

5

10

15

20

25

30

35

40

45

Target Audience?

Number of responses in 2010 New News Survey

no speci

al fo

cus

Latino

African

American

Other eth

nicity

GLBT

Asian Ameri

can

Persons w

ith disa

bilities

Caucas

ian

Native

American

/Alas

kan Nati

ve

0

10

20

30

40

50

60

70

80

90

Target Age Groups?

Number of responses in 2010 New News Survey

All ChildrenChildren 6-12

Children 13-18 All Adults

Adults 18-25Adults 26-64

Seniors (65+)

0

5

10

15

20

25

30

35

40

45

Topics covered

Number of responses in 2010 New News Survey

Genera

l New

s

Comm. Dev

elopmen

t

Arts an

d Culture

Educati

on

Community Le

aders

hip Dev.

Peace

and So

cial Ju

stice

Health

Historic

Preserv

ation

Philanthro

py/ Voluntee

rs

Envir

onment/A

nimal

Welf

are

Children

, Fam

ily &

Human Se

rvices

Religio

n and Sp

iritual

Employm

ent

Youth Dev

elopmen

t

Internati

onal

Aging

0

10

20

30

40

50

60

70

80

Types of content

Number of responses in 2010 New News Survey

News

Original

reporti

ng

Opinion

Even

ts cal

endar

User-ge

nerated

conten

t

Product

review

s

Business

directo

ry

Other typ

e of d

irecto

ry

Aggreg

ates b

ut doesn

't pro

duce sto

ries

0102030405060708090

100

Types of content: 2010 v. 2009

Percentage of responses in 2010 and 2009 surveys

news

opinion

product reviews

original reporting

aggregation

user-generated content

events

business directory

other directory

0 10 20 30 40 50 60 70 80 90 100

20102009

Funding

Number of responses in 2010 New News Survey

Adverti

sing

Coins fro

m piggy b

ank

For-p

rofit c

ompany

Other

Nonprofit o

rganiza

tion

Sales

of goods o

r serv

ices

Donations

Subscr

iptions

Venture

capita

lL3

C

0

5

10

15

20

25

30

35

40

45

Funding: 2010 v. 2009

Percent of respondents in each year’s survey

piggy bank

for-profit

other

nonprofit

donations

subscriptions

sales

venture

advertising

0 5 10 15 20 25 30 35 40

20102009

Work full-time on news outlet?

Number of responses in 2010 New News Survey

None1

2-35-6

7-10More than 10

0

5

10

15

20

25

30

35

40

45

Work part-time on news outlet?

Number of responses in 2010 New News Survey

None1

2-35-6

7-10More than 10

0

5

10

15

20

25

30

Writers working for news outlet?

Number of responses in 2010 New News Survey

None1

2-35-6

7-10More than 10

0

5

10

15

20

25

30

35

Editors working for news outlet?

Number of responses in 2010 New News Survey

None1

2-35-6

7-10More than 10

0

10

20

30

40

50

60

Paid writers/editors working for news outlet?

Number of responses in 2010 New News Survey

None1

2-35-6

7-10More than 10

0

10

20

30

40

50

60

Paid writers/editors working for news outlet: 2010 v. 2009

Percent of responses in 2009 and 2010 surveys

None

one

2 or 3

4 to 6

7 to 10

More than 10

0 5 10 15 20 25 30 35 40 45 50

20102009

Paid health insurance benefits from online news org?

Number of responses in 2010 New News Survey

None1

2-35-6

7-10More than 10

0

10

20

30

40

50

60

70

80