PREFACE

Theories are being developed, designed and stated on the groundwork of their practical

implementation and usage. Work experience seems to be the most effective and

indispensable factor of making an individual an adept. This is because one can’t do without

being exposed to varying circumstances and possible consequences. Training not only

develops individual skills and abilities but also provides proficiency in work performance.

The researcher has done research in a Branch of AXIS BANK, at HANUMANGARH, which constitute an essential part of two years MBA program at SKIT, Jaipur. The research

period consists of forty five working days. The researcher selected the project study on the

topic “CUSTOMER PERCEPTION ABOUT AXIS BANK” It was really a great opportunity

getting practical insight of the market.

Initially I felt that classroom study was irrelevant and to useless in any concern’s working,

but gradually I realized that all the basic fundamental concepts studied are linked in one or

the other ways to the organization. Further it could be said that theory and practical training

are supplementary to each other and help in drawing meaningful conclusion and it’s just a

matter of modifying the theory, so as to apply in to given practical solution.

I sincerely believe that there is no better place to learn the practical side of management

studies than the industry itself.

ACKNOWLEDGEMENT

I would like to take this opportunity as a platform to thank various individuals, without the

support of whom, this project would not have been successful.

Firstly I would like to thanks Mr. TEJ SINGH NATHAWAT (Branch Manager) and AXIS

BANK for giving me an opportunity to work in such a reputed company and guiding me in

spite of his busy schedule.

I emphatically express the regards and gratitude towards my speculative guide Mr. VINOD SETHI, for his expert & invaluable guidance, constant encouragement, and

constructive criticism to accomplish such laborious and exhaustive work timely and

perfectly.

I would also like to thank all the Employees of Axis Bank, Hanumangarh for their

invaluable help and cooperation in completing my project successfully.

I acknowledge my gratitude with sense of reverence to Prof. ADARSH PANDEY and all

the Faculty Members for providing me an opportunity to undertake my project.

I solely claim all the responsibility for any shortcoming and limitation in this work.

I am grateful to the director of SWAMI KESHVANAND INSTITUTE OF TECHNOLOGY,

MANAGEMENT & GRAMOTHAN, JAIPUR for granting me the opportunity to prepare such a

report.

Kavita Rathore

MBA-IIYEAR