new metrics '16 brochure

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http://events.sustainablebrands.com/newmetrics16/


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Global events, from Brexit, to political and social unrest, to changes in national leaderships, to growing disruptive forces across many industries, have brought into focus questions about how brands and businesses can survive and thrive in uncertain times. Business leaders are challenged with delivering brand value in the near term while investing in and protecting their long-term futures. In today’s volatile markets, sustainable strategies designed to insure that businesses will succeed and flourish are imperative.

Striking a balance between financial prosperity and sustainability requires a new mindset and new tools to weather unpredictable external forces. Business leaders are being called upon to identify and implement programs to ensure that their brands not only survive, but demonstrate meaningful growth that replenishes rather than depletes the assets we share globally. Building off this understanding, New Metrics provides a peer community, access to thought leadership, paradigm-changing solutions and tools that enable forward-thinking analytical minds to deliver insights that accurately assess risks, potential and resources to confront present challenges, while also finding new ways to value all important capitals toward a flourishing future for all.

The global Sustainable Brands community first convened, and remains at the forefront, of this New Metrics conversation. The latest advances in capturing the full range of social and environmental factors throughout the value chain are being identified by inspiring multi-national brands, entrepreneurs and non-profit organizations coming together as a community to create and accelerate the shift to new norms. Being successful in the business environment of tomorrow means understanding how new metrics are designed, implemented and communicated effectively. Join the SB community and progressive business leaders at New Metrics 2016, November 16-18 in Boston, to discuss the latest advances and explore the increasingly sophisticated landscape of applications.

NEW METRICS FOR A FLOURISHING FUTURE



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THE MACRO LANDSCAPE

• New data on notable macro trends and risks • How to set UN SDG goals, implement

programs, and measure impact • New thought leadership on measuring

cultural and systems-change dimensions among consumers, employees and other key stakeholder groups

• New studies on the benefits of new leadership models, organizational development frameworks and collaboration styles

THE CORPORATE LANDSCAPE

• New and maturing methodologies for setting science- and context-based goals

• How to structure internal brand teams to manage data gathering, analysis and report creation for external use

• Determining, comparing and contrasting the metrics of success of outbound communi-cations channels: from press releases and social media to sustainability reports

4 KEY TOPICS WILL BE EXPLORED:

• Understanding the evolution and likely future of certification and labeling schemes

• Measuring the ROI of sustainability for brands through program

• assessment to determine impact on market awareness, brand preference and lift, and leadership position

• New studies on the ROI of corporate sustainability and lessons in getting executive buy-in

• New analyses and tools for end-to-end impact assessment in the supply chain

• New practical tools for environmental and social P&Ls, as well as natural capital ROI & social ROI

• New frameworks for setting up New Positive business models & measuring their success

THE INVESTOR LANDSCAPE

• New research on the ROI of both public and private sustainable investing

• New guidance on corporate engagement on ESG issues for investors

• New links between sustainability performance and stock performance

• New developments in divestment and fossil-free campaigns

• New tools for creating positive impact through long-term positions in 401k portfolios

• New players in sustainable investing across entirely new asset classes

THE SUPPLY CHAIN LANDSCAPE

• New science-based goal setting based on peer-reviewed standards and established criteria and targets

• New multi-dimensional supply chain approaches that take previously-arbitrary standards and make them actionable around climate, water, conflict materials and more.

• New methods for measuring and improving supply chain and vendor transparency

• New insights on market mechanisms for addressing critical environmental and social risks

AS A NEW METRICS ATTENDEE, YOU WILL LEARN:• How to Apply New Metrics to Strategic Planning, Risk Assessment and Investment ROI in Any Business Endeavour• How to Measure and Improve Performance and Transparency along the Entire Value Chain• How to Translate a Growing Abundance of Data for Purposes of Innovation, Stakeholder Engagement and Brand Communications• How to Transition Market-Leading Ideas into Practice through a Dynamic Learning and Collaboration Experience


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More than 600 companies have attended New Metrics conferences for leading-edge insights, tools and practices to propel their business toward a flourishing future. Join the conversation with these successful brands an others at New Metrics 2016.

WHO ATTENDS SB CONFERENCES?



FEATURED SPEAKERS

VIEW MORE SPEAKERS > 5NewMetrics16.com

ROBERT RUTTMANNHead of Center for Customer Insight on Financial ServicesUniversity of St. Gallen

ROB MICHALAKGlobal Director of Social MissionBen & Jerry’s

BOB WILLARDSustainability Author and SpeakerSustainability Advantage

PAUL HERMANCEOHIP Investor

Fintech and other forces reshaping the future of finance

Adopting and managing context-basedmetrics in practice

The Future-Fit BusinessBenchmark as agoal-setting tool

Promising developments in the investor community

Sustainable Brands delivers a faculty of world-class thought leaders and practitioners who offer diversity of insight and demonstrate tangible business results. Join these featured Speakers and dozens more in three days of conversation, debate and practice. For a complete list of speakers and program details, visit newmetrics16.com.



FEATURED SPEAKERS


SIMON COLEFOUNDING PARTNER REPUTATION DIVIDEND

on quantifying the market value of CSR and reputation

CSR and sustainability credentials are already accounting for a substantial proportion of reputation value, and the business case for sustainability credentials has just become even stronger.


FEATURED SPEAKERS


ALYSON GENOVESEHEAD OF CORPORATE & STAKEHOLDER RELATIONS, USA & CANADAGRI

on transitioning to the new GRI Global Standards

Ultimately, the goal is for GRI Standards to make data from different frameworks complementary and comparable. It will also allow GRI to focus on having conversations about the value of reporting, gathering data and engaging with stakeholders.


FEATURED SPEAKERS


MARK MCELROY, PHDCo-AuthorThe MultiCapital Scorecard — Rethinking Organizational Performance

GREGORY UNRUHSustainability EditorMIT Sloan Management Review

LINDSAY BASSHead of Corporate Water StewardshipWWF

LARA KORITZKEDirector, Development and Communications ISEAL Alliance

The MultiCapital Scorecard as a performance management tool

Best practices in setting, managing and achieving water goals

Drivers of the disconnect between investors and brands

Demonstrating the impact of labels and certification


FEATURED SPEAKERS


ROBERT JOHNSON, PHDPRESIDENT BECKER COLLEGE

on investing a full endowment toward environmental and social benefits

Scientists maintain that humans are ‘eating away at our own life support systems’ at a rate unseen in the past 10,000 years. This is unacceptable. Millennials got the memo. So did the trustees at Becker College.


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FEATURED SPEAKERS

MICHELLE LAPINSKISTEERING GROUPNATURAL CAPITAL COALITION

on natural and social capital valuation in business

Over 50 companies have polited the Natural Capital Protocol across some 20 sectors on 4 continents. If you are not already incorporating natural capital into your decision making, you are very likely to be missing significant risks and opportunities for your business.


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Corporate Member Meeting and Lunch | Member-Exclusive

Opening RemarksPaul Herman, HIP INVESTOR

From Enterprise Integration to Market Transformation: The Future of Corporate SustainabilityAndy Hoffman, FINDING PURPOSE: ENVIRONMENTAL STEWARDSHIP AS A PERSONAL CALLING

The Ultimate Business Case: An Updated and Upgraded Guide to Finding the ROI of SustainabilityBob Willard, SUSTAINABILITY ADVANTAGE

Rising Waves: The Second Generation of ESG Metrics and a Movement Toward Bringing ‘Dark Data’ to LightCynthia Figge, CSRHub and EKOS International

How on Earth: Flourishing through a New Breed of Not-For-Profit OrganizationDonnie Maclurcan, POST GROWTH INSTITUTE

LUNCH

NETWORKING BREAK

8:00 AM - 1:30 PM

5:00 PM - 5:15 PM

5:15 PM - 5:30 PM

5:35PM - 5:50 PM

5:55 PM - 6:10 PM

6:15 PM - 6:30 PM

12:30 PM - 1:30 PM

1:30 PM - 4:30 PM

10:00 AM - 10:30 AM

Evonomics, the Next Evolution of Economics: A New Scientific Synthesis that Reflects Reality BetterJoe Brewer, EVONOMICS

Energy Strategy for the C-Suite: Approaching Today’s Most Undermanaged Material Business DriverMicah Remley, EnerNOC

The Intersection of Public and Private Companies in Evolving Supply Chain Management ProgramsMichael Littenberg, ROPES & GRAYKatie Schindall, EMC CORPORATIONChristopher McClure, CPA, CFE, CROWE HORWATH LLPPhil Holman, FOURSTAR CONNECTIONS

Getting Ready for SASB: A Deep Dive into SASB’s Industry-specific Sustainability StandardsKarl Pfalzgraf, ICOMPLI SUSTAINABILITYSonay Aykan, ICOMPLI SUSTAINABILITY

The North Star of Managing Non-Financial Performance: Science-based Goal-setting and AnalysisBob Willard, SUSTAINABILITY ADVANTAGEJeff Gowdy, PIVOTGOALSBill Baue, REPORTING 3.0

Steering a Product Portfolio Toward SustainabilitySpeakers from: BASF, THINKSTEP, WBCSD

DAY 1: MONDAY, NOVEMBER 14

Life Cycle Analysis of Bio-Based Materials and Packaging: Lessons from the Latest DataYuki Hamilton Onda Kabe, BRASKEMRenee Fry, CHAMNESS BIODEGRADABLESMark Rossi,CLEAN PRODUCTION ACTION

1:30 PM - 4:30 PM Navigating Sustainability Frameworks and Tools: A Practical Guide and Tips from Leading ExpertsSpeakers from: VALUTUS, MIT SLOAN, CORPORATE VALUE METRICS, MASSMUTUAL FINANCIAL GROUP, RISCPA SUSTAINABLE VALUE COMMITTEE

Human Capital Valuation: Thought Leadership, Benefits and Best Practice to DateSpeakers from: LEAD THE DIFFERENCE, HIP INVESTOR, CAESARS ENTERTAINMENT CORPORATION, STOK

9:00 AM - 12:00 PM

CPAs can earn up to 22 CPE credits at New Metrics ’16 through RI Society of CPAs (RISCPA), our exclusive Continuing Education Partner. Attendees who upgrade to a CPE pass during registration can identify sessions they can attend for credit by looking for the CPE symbol.


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Opening RemarksGil Friend, NATURAL LOGIC

Opening RemarksGil Friend, NATURAL LOGIC

The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot ApplicationRob Michalak, BEN & JERRY’SMark McElroy, CENTER FOR SUSTAINABLE ORGANIZATIONS

The Natural Capital Protocol: A New Comprehensive Framework for Managing Natural CapitalMichelle Lapinski, NATURAL CAPITAL COALITION

Assessing Closed Loop Fund’s Investment in Recycling Infrastructure and Circular EconomyRob Kaplan, THE CLOSED LOOP FUND

How on Earth: Flourishing through a New Breed of Not-For-Profit OrganizationChelsea Reinhardt, GLOBAL REPORTING INITIATIVE (GRI)

LUNCH

NETWORKING BREAK

9:00 AM - 9:10 AM

3:30 PM - 3:35 PM

3:35 PM - 4:00 PM

4:05 PM - 4:20 PM

4:25 PM - 4:40 PM

4:45 PM - 5:00 PM

12:30 PM - 2:00 PM

11:30 AM - 12:30 PM

11:00 AM - 11:30 AM

Measuring and Managing Brand Reputation: How CSR and Other Factors Influence Reputational ValueSimon Cole, REPUTATION DIVIDEND

Sustainability Assessment as a Path to Revenue Generation and Superior ManagementAdam Elman, MARKS & SPENCER

The Benefits of Prioritizing Supply Chain Sustainability and Going the Extra Mile to Ensure it SucceedsJocelyn Cascio, INTEL

Water Goals: Informing Strategies, Setting Goals and Finding BalanceJudy Takats, WWFWendy Larson, LIMNOTECHChristina Bosch Ladd, KEURIG GREEN MOUNTAIN

The Future of Finance: Digital Capital, Blockchain and BeyondRobert Ruttmann, UNIVERSITY OF ST. GALLEN

DAY 2: TUESDAY, NOVEMBER 15

2:00 PM - 3:00 PM Catalytics on the Way to Net Positive: Beyond High-Level Ambitions Toward Concrete TacticsSpeakers from: VALUTUS, INTERNATIONAL LIVING FUTURE INSTITUTE, BIOGEN, DELL, HUMANSCALE

How to Motivate People: Evidence for Measurement-based Behavior Change TechniquesKatie Patrick, HELLO WORLD LABSSille Krukow, KRUKOW

9:10 AM - 9:25 AM

9:30 AM - 9:45 AM

9:50 AM - 10:05 AM

Pivoting a Business Model in Real Time: Measuring and Communicating a Transformation in MotionRasmus Skov, DONG ENERGY

10:10 AM - 10:25 AM

10:10 AM - 10:25 AM Smart Metrics in Support of Circular Business Model Innovation: The Story of PuraVitaKip Cleverley, IFF

10:45 AM - 11:00 AM Smart ‘Nudging’ Strategies for the Win: How Virgin Changed an Important Employee BehaviorClaire Lambert, VIRGIN ATLANTIC

Consumer Attitudes and Motivation around Purpose-driven BusinessSpeakers from: ON PURPOSE, NIELSEN, ENSO, GOODCORPS, JUST CAPITAL

The Year of Deforestation: Leading Approaches to Achieving Deforestation-Free GoalsSpeakers from: SUPPLYSHIFT, RAINFOREST ALLIANCE, JOHNSON & JOHNSON, 3M, CDP

Demonstrating the Impact of Sustainability Labels and CertificationSpeakers from: POSSIBLE, ISEAL ALLIANCE, FOREST STEWARDSHIP COUNCIL U.S., MARINE STEWARDSHIP COUNCIL, SUSTAINABLE AGRICULTURE NETWORK

Common Blind Spots in the Investor Community: Chemicals and the Future of MaterialsSpeakers from: PURE STRATEGIES INC., JOHNSON & JOHNSON, THE SUSTAINABILITY GROUP, LORING, WOLCOTT & COOLIDGE TRUST, SHAW INDUSTRIES, CALVERT INVESTMENTS

NETWORKING BREAK3:00 PM - 3:30 PM



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Opening RemarksPaul Herman, HIP Investor

Opening RemarksPaul Herman, HIP Investor

Sustainability and Government after the Election: What to Expect and How to Influence Public PolicyDavid Levine, AMERICAN SUSTAINABLE BUSINESS COUNCIL

Mainstreaming the Importance of New Metrics and Bringing New Faces into the Community

LUNCH

NETWORKING BREAK

9:00 AM - 9:10 AM

3:30 PM - 3:35 PM

3:35 PM - 4:00 PM

4:00 PM - 5:00 PM

12:30 PM - 2:00 PM

11:30 AM - 12:30 PM

11:00 AM - 11:30 AM

How to Go All-in: Investing Full Portfolios toward Environmental and Social BenefitsDr. Robert E. Johnson, BECKER COLLEGE

The Evolution of Shareholder Activism: Recent Highlights and Prospects for the FutureNatasha Lamb, ARJUNA CAPITAL

Evolving the Definition of Materiality: Accurate Monitoring of Systemic Risk and Portfolio-Wide ImpactsSanford J. Lewis, SANFORD LEWIS

Aligning Strategy, Goal-setting and Innovation with the UN Sustainable Development GoalsSpeakers from: AIM2FLOURISH, NOVO NORDISK, SAP, BASF

Approaching Sustainability Holistically: How Investors and Brands Can Make Progress on Key Issues TogetherPaul Herman, HIP INVESTOR Evan Harvey, NASDAQ

DAY 3: WEDNESDAY, NOVEMBER 16

2:00 PM - 3:00 PM The Workplace of the Future: Using Nature Inspired and Analytic Typologies to Design OrganizationsSpeakers from: STOK, BIOMIMICRY 3.8, PLASTARC

New Predictive and Analytical Tools Helping Brands Activate Purpose and Measure ImpactElizabeth Ollis, MATTR

9:10 AM - 9:25 AM

9:30 AM - 9:45 AM

9:50 AM - 10:05 AM

The Value of Restoration: Turning $1 of Investment into $9 of Shared ValueP.J. Marshall, RESTORE THE EARTH FOUNDATION

10:05 AM - 10:20 AM

10:25 AM - 10:40 AM Measuring Social Impact in Context: Rethinking Impact Fund MeasurementLindsay Clinton, INTELLECAP

10:40 AM - 11:00 AM The Future of Sustainability Metrics from an Institutional Investor PerspectiveMartin Rich, FUTURE-FIT FOUNDATION Michael Jantzi, SUSTAINALYTICS

The ROI of Investing in Social Impact Film Storytelling Greg Hemmings, HEMMINGS HOUSEJon Robertson, HEMMINGS HOUSE

The Natural Capital Protocol: A New Comprehensive Framework for Managing Natural CapitalMichelle Lapinski, NATURAL CAPITAL COALITION Rose Perkins, DOW CHEMICAL

Supply Chain Leadership: The Cutting Edge of Ambitious Supplier Engagement for SustainabilityHelen Sahi, AVERY DENNISONMarco Ugarte, MILLERCOORSGeorge Hodge, CDP

Reporting 3.0: Progress toward a More Common Definition of True MaterialitySpeakers from: REPORTING 3.0, PAX WORLD, A|HEAD|AHEAD, EY

NETWORKING BREAK3:00 PM - 3:30 PM



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Located in Cambridge along the riverfront and just minutes away from many of Boston’s business and tourist landmarks, the Royal Sonesta Hotel will be home to the New Metrics community from November 14-16, 2016. Join us for inspiring plenary sessions, collaborative afternoon breakout sessions and valuable networking opportunities. The Royal Sonesta Boston understands the fine art of balancing work and play with a range of amenties and facilities for professionals, including high-speed WiFi throughout the property.

LOCATION: BOSTON, MASSACHUSETTS

